Reporting directly to the Sr. Director, Content Marketing, the Digital Content Manager is a motivated, energetic team member who is passionate about creating content for one of the fastest‑growing healthcare software companies in the U.S. This go‑getter manages, writes and develops engaging content, understands integrated content strategy, is proficient at social media and digital marketing, tracks metrics and offers improvements to optimize content.
Who We’re Looking For
We are looking for an excellent writer and communicator with well‑rounded critical thinking abilities. The ideal candidate feels at home with WordPress website software, social media software, and Adobe Premiere Pro or similar video editing software. They are creative, eager to gain integrated marketing content skills, take initiative and enjoy working cross‑functionally in a fast‑paced environment.
What You’ll Do
- Manage content creation and execution for internal and external marketing purposes
- Collaborate with designers, other content producers, cross‑functional teams, and subject‑matter experts to develop, maintain and execute multi‑channel marketing assets
- Collaborate with Communication + Client Advocacy team members on internal content marketing initiatives
- Contribute to the management of Waystar’s intranet platform and digital asset management database to ensure brand assets are consistently up to date
- Edit short videos for internal communications and company events and post to Waystar’s intranet platform
- Track key performance indicators (KPIs) and create action items to consistently improve content performance
- Write other forms of content to promote campaigns and initiatives as needed
- Other duties as assigned
What You’ll Need
- 4‑year bachelor’s degree in communication, marketing or related field
- 5‑7 years of experience creating and managing marketing content
- Proficiency developing and executing a content marketing strategy
- Experience working in social media software (Hootsuite)
- Ability to execute and prioritize many tasks in a fast‑paced environment
- Ability to work independently and to participate in cross‑functional teams
- Ability to write integrated marketing content
- Outstanding communication (written and oral) and interpersonal skills
- Experience with Microsoft Suite (Word, PowerPoint, Excel)
Bonus Points
- High level of enthusiasm and organizational skills
- Video editing and creation
- Self‑motivated, ability to work with little or no oversight while possessing a solution‑seeking attitude
- Accepts responsibility for actions and understands the concept of ownership
- Excellent oral and written communication skills with great attention to detail
About Waystar
Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle. Waystar’s healthcare payments platform combines innovative, cloud‑based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.
Waystar Perks
- Competitive total rewards (base salary + bonus, if applicable)
- Customizable benefits package (3 medical plans with Health Saving Account company match)
- Generous paid time off for our non‑exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. Flexible time off for our exempt team members + 13 paid holidays
- Paid parental leave (including maternity + paternity leave)
- Education assistance opportunities and free LinkedIn Learning access
- Free mental health and family planning programs, including adoption assistance and fertility support
- 401(K) program with company match
- Pet insurance
- Employee resource groups
Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Job Category: Marketing • Job Type: Full time • Req ID: R2810