TalentAlly
Lead Consultant (Marketing Cloud Architect)
TalentAlly, Glen Allen, Virginia, United States, 23060
Lead Consultant (Marketing Cloud Architect)
Job ID: 3011541
Apex Systems is a leading global technology services firm that incorporates industry insights and experience to deliver solutions that fulfill our clients' digital visions. We provide a continuum of services, including strategy and enablement, innovation and productivity, and technology foundations to drive better results and bring more value to our clients. Apex transforms our customers with modern enterprise solutions tailored to the industries we serve. Apex has a presence in over 70 markets across North America, Europe, and India.
About the Role Apex Systems is seeking a Lead Consultant to join our US & Practice team within the Solutions Delivery Organization. As a Salesforce Marketing Cloud Architect, you will design, manage, and implement applications that deliver the highest quality experience to our customers. You will be a resourceful problem solver with a passion for creating innovative solutions and the ability to adapt quickly to new technologies.
Responsibilities
Partner with stakeholders to understand marketing goals, campaign requirements, and customer journey needs.
Design, build, and optimize customer journeys using Journey Builder, Automation Studio, and Email Studio.
Develop personalized and dynamic campaigns leveraging AMPscript, SQL queries, and segmentation strategies.
Configure and maintain data extensions, subscriber lists, and data models to ensure accurate targeting.
Integrate Salesforce Marketing Cloud with other Salesforce Clouds (e.g., Sales Cloud, Service Cloud) and external platforms.
Conduct A/B testing, campaign analysis, and performance reporting to improve engagement and ROI.
Provide training, documentation, and support to marketing teams for effective use of SFMC tools.
Ensure compliance with data privacy regulations across all digital communications.
Maintain knowledge on Salesforce releases, new features, and industry best practices.
Requirements
3+ years working as a Salesforce Marketing Cloud Consultant or in a similar digital marketing automation role.
Practical expertise in Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder.
Salesforce Marketing Cloud Consultant certification.
Strong knowledge of AMPscript, SQL, HTML, and CSS for campaign personalization and optimization.
Experience with data modeling, segmentation, and ETL within Marketing Cloud.
Familiarity with Marketing Cloud Connect and integrating SFMC with Salesforce CRM.
Strong analytical skills with the ability to interpret campaign metrics and optimize strategies.
Ability to drive adoption and training for SFMC users.
Excellent communication, client-facing ability, and project management skills.
Benefits
Competitive Salary
Health, Dental and Vision Insurance
Health Savings Accounts (HSA) with Employer Contribution
Flexible Spending Accounts
Long and Short-Term Disability
Life Insurance
Voluntary Benefits
Employee Assistance Program
Paid Parental Leave
Wellness Incentives
Vacation and Holiday Pay
401(k) Retirement Plan with Employer Match
Employee Stock Purchase
Training and Advancement Opportunities
Tuition Reimbursement
Birthdays Off
Philanthropic Opportunities
Referral Program
Partial Gym Membership Paid
Team Building Events
Discount Programs
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
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Apex Systems is a leading global technology services firm that incorporates industry insights and experience to deliver solutions that fulfill our clients' digital visions. We provide a continuum of services, including strategy and enablement, innovation and productivity, and technology foundations to drive better results and bring more value to our clients. Apex transforms our customers with modern enterprise solutions tailored to the industries we serve. Apex has a presence in over 70 markets across North America, Europe, and India.
About the Role Apex Systems is seeking a Lead Consultant to join our US & Practice team within the Solutions Delivery Organization. As a Salesforce Marketing Cloud Architect, you will design, manage, and implement applications that deliver the highest quality experience to our customers. You will be a resourceful problem solver with a passion for creating innovative solutions and the ability to adapt quickly to new technologies.
Responsibilities
Partner with stakeholders to understand marketing goals, campaign requirements, and customer journey needs.
Design, build, and optimize customer journeys using Journey Builder, Automation Studio, and Email Studio.
Develop personalized and dynamic campaigns leveraging AMPscript, SQL queries, and segmentation strategies.
Configure and maintain data extensions, subscriber lists, and data models to ensure accurate targeting.
Integrate Salesforce Marketing Cloud with other Salesforce Clouds (e.g., Sales Cloud, Service Cloud) and external platforms.
Conduct A/B testing, campaign analysis, and performance reporting to improve engagement and ROI.
Provide training, documentation, and support to marketing teams for effective use of SFMC tools.
Ensure compliance with data privacy regulations across all digital communications.
Maintain knowledge on Salesforce releases, new features, and industry best practices.
Requirements
3+ years working as a Salesforce Marketing Cloud Consultant or in a similar digital marketing automation role.
Practical expertise in Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder.
Salesforce Marketing Cloud Consultant certification.
Strong knowledge of AMPscript, SQL, HTML, and CSS for campaign personalization and optimization.
Experience with data modeling, segmentation, and ETL within Marketing Cloud.
Familiarity with Marketing Cloud Connect and integrating SFMC with Salesforce CRM.
Strong analytical skills with the ability to interpret campaign metrics and optimize strategies.
Ability to drive adoption and training for SFMC users.
Excellent communication, client-facing ability, and project management skills.
Benefits
Competitive Salary
Health, Dental and Vision Insurance
Health Savings Accounts (HSA) with Employer Contribution
Flexible Spending Accounts
Long and Short-Term Disability
Life Insurance
Voluntary Benefits
Employee Assistance Program
Paid Parental Leave
Wellness Incentives
Vacation and Holiday Pay
401(k) Retirement Plan with Employer Match
Employee Stock Purchase
Training and Advancement Opportunities
Tuition Reimbursement
Birthdays Off
Philanthropic Opportunities
Referral Program
Partial Gym Membership Paid
Team Building Events
Discount Programs
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
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