insightsoftware
Senior Growth Marketing Manager
insightsoftware, Raleigh, North Carolina, United States, 27601
Company Description
insightsoftware is a global provider of comprehensive solutions for the Office of the CFO. We believe an actionable business strategy begins and ends with accessible financial data. With solutions across financial planning and analysis (FP&A), accounting, and operations, we transform how teams operate, empowering leaders to make timely and informed decisions. With data at the heart of everything we do, insightsoftware enables automated processes, delivers trusted insights, boosts predictability, and increases productivity. Learn more at insightsoftware.com.
Job Description The
Senior Growth Marketing Manager
will drive product-led growth strategy and execution for our newest EPM solution, focusing on the complete customer lifecycle from acquisition through expansion. This role combines strategic growth planning with hands‑on execution to optimize user activation, engagement, and conversion throughout the self‑service and sales‑assisted customer journey. As the growth marketing expert for your product within our EPM portfolio, you’ll collaborate cross‑functionally with product, sales, customer success, and analytics teams to build scalable growth engines that drive sustainable revenue growth.
Responsibilities
Develop and execute comprehensive product‑led growth strategies, including freemium/trial optimization, user onboarding, and activation milestone design
Build and manage multi‑channel growth campaigns that drive both self‑service adoption and sales‑qualified pipeline
Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value
Execute integrated marketing campaigns across multiple channels (email, in‑product messaging, content, webinars)
Monitor campaign performance and report on key metrics, activation rates, trial‑to‑paid conversion, etc.
Manage third‑party activities (webinars, content syndication) for your assigned products and coordinate with external and internal stakeholders to maximize each activity’s ROI
Support and work closely with the sales and customer success teams to ensure alignment and identify opportunities for optimization
Mentor junior marketing team members and contribute to building growth marketing capabilities across the organization
Manage third‑party partnerships, content syndication, and co‑marketing opportunities to maximize reach and ROI
Contribute to the daily conversation of how to best execute and measure webinars, emails, and other marketing campaigns
Values
Drive & Discipline – the ability to operate in a fast‑paced environment, managing multiple projects at a time, with a focus on achieving high‑quality results
Growth Mindset – embrace experimentation, learn from failures, and continuously iterate to find scalable growth levers
Data‑Driven Decision Making – use analytics and user insights to guide strategy and tactical execution
Cross‑Functional Leadership – build strong relationships across teams, influence without authority, and demonstrate readiness to lead and develop marketing professionals
Customer‑Centric Approach – deeply understand user needs and optimize experiences to drive genuine value and satisfaction
Qualifications
Bachelor's degree, preferably in Marketing or Business
7+ years of growth marketing, demand generation, or lifecycle marketing experience, preferably in B2B SaaS/enterprise software
Proven PLG expertise – demonstrated success with product‑led growth models, freemium/trial optimization, and self‑service user acquisition
Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand the actions needed to maximize impact
Full‑funnel ownership – experience managing complete customer lifecycle from awareness through expansion and retention, ABM experience a plus
Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation – ideally Pardot – experience is a significant plus
Experience with AI‑powered marketing tools and automation
Strong organizational skills managing multiple concurrent campaigns and cross‑functional initiatives
Excellent written and verbal communication skills, with ability to present insights to senior stakeholders
Previous experience managing and developing marketing professionals, with interest in growing into a team leadership role is a significant plus
Experience with financial/accounting software or understanding of reconciliation/close processes is a significant plus
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Software Development
Location Raleigh, NC
Additional Information At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located.
Learn more about our high‑energy, high‑performance global team. Work With Us.
Background checks are required for employment with insightsoftware, where permitted by country, state/province.
At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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Job Description The
Senior Growth Marketing Manager
will drive product-led growth strategy and execution for our newest EPM solution, focusing on the complete customer lifecycle from acquisition through expansion. This role combines strategic growth planning with hands‑on execution to optimize user activation, engagement, and conversion throughout the self‑service and sales‑assisted customer journey. As the growth marketing expert for your product within our EPM portfolio, you’ll collaborate cross‑functionally with product, sales, customer success, and analytics teams to build scalable growth engines that drive sustainable revenue growth.
Responsibilities
Develop and execute comprehensive product‑led growth strategies, including freemium/trial optimization, user onboarding, and activation milestone design
Build and manage multi‑channel growth campaigns that drive both self‑service adoption and sales‑qualified pipeline
Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value
Execute integrated marketing campaigns across multiple channels (email, in‑product messaging, content, webinars)
Monitor campaign performance and report on key metrics, activation rates, trial‑to‑paid conversion, etc.
Manage third‑party activities (webinars, content syndication) for your assigned products and coordinate with external and internal stakeholders to maximize each activity’s ROI
Support and work closely with the sales and customer success teams to ensure alignment and identify opportunities for optimization
Mentor junior marketing team members and contribute to building growth marketing capabilities across the organization
Manage third‑party partnerships, content syndication, and co‑marketing opportunities to maximize reach and ROI
Contribute to the daily conversation of how to best execute and measure webinars, emails, and other marketing campaigns
Values
Drive & Discipline – the ability to operate in a fast‑paced environment, managing multiple projects at a time, with a focus on achieving high‑quality results
Growth Mindset – embrace experimentation, learn from failures, and continuously iterate to find scalable growth levers
Data‑Driven Decision Making – use analytics and user insights to guide strategy and tactical execution
Cross‑Functional Leadership – build strong relationships across teams, influence without authority, and demonstrate readiness to lead and develop marketing professionals
Customer‑Centric Approach – deeply understand user needs and optimize experiences to drive genuine value and satisfaction
Qualifications
Bachelor's degree, preferably in Marketing or Business
7+ years of growth marketing, demand generation, or lifecycle marketing experience, preferably in B2B SaaS/enterprise software
Proven PLG expertise – demonstrated success with product‑led growth models, freemium/trial optimization, and self‑service user acquisition
Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand the actions needed to maximize impact
Full‑funnel ownership – experience managing complete customer lifecycle from awareness through expansion and retention, ABM experience a plus
Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, SalesLoft, Wrike, Airtable, Power BI, etc.) and marketing automation – ideally Pardot – experience is a significant plus
Experience with AI‑powered marketing tools and automation
Strong organizational skills managing multiple concurrent campaigns and cross‑functional initiatives
Excellent written and verbal communication skills, with ability to present insights to senior stakeholders
Previous experience managing and developing marketing professionals, with interest in growing into a team leadership role is a significant plus
Experience with financial/accounting software or understanding of reconciliation/close processes is a significant plus
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
Industries Software Development
Location Raleigh, NC
Additional Information At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located.
Learn more about our high‑energy, high‑performance global team. Work With Us.
Background checks are required for employment with insightsoftware, where permitted by country, state/province.
At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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