GreyOrange
Title:
Digital Marketing Manager
Work Location:
Atlanta, GA (Hybrid)
Role Description:
GreyOrange is seeking a data-driven, creative and results-oriented Digital Marketing Manager to join our fast-paced marketing team. In this strategic and hands‑on role, you will develop and execute digital content strategies that drive brand awareness, increase organic traffic and generate qualified leads. You’ll manage SEO, SEM, AIO, content development, social media and digital engagement across multiple channels, helping amplify GreyOrange’s voice in the warehouse and retail store software industries.
We’re looking for an innovative team player who thrives in a high-growth, collaborative environment where everyone rolls up their sleeves. The ideal candidate combines strong digital strategy skills with exceptional writing capabilities and is comfortable owning projects from ideation through execution with minimal oversight.
Duties and Responsibilities
Ensure the company’s digital marketing and content strategy is executed in alignment with brand and business goals
Develop, write, copy edit and optimize digital content including blog posts, social posts, case studies, ebooks, emails, video scripts and web pages
Plan, manage and publish social media content for LinkedIn; monitor engagement and respond as needed
Manage SEO strategy and execution, including on-page, off-page and technical SEO, keyword research and content optimization
Own AIO (AI optimization) strategy, including prompting, testing and refining content created or enhanced by AI models to meet quality and performance benchmarks
Optimize SEM campaigns (e.g., Google Ads, LinkedIn Ads), collaborating with internal stakeholders
Own performance reporting for organic channels, using tools like Google Analytics, SEMrush and Oktopost to track KPIs such as traffic, engagement, conversion and lead generation, and maintain dashboards that communicate insights to internal stakeholders.
Work closely with Product Marketing on content that is aligned with product positioning and go-to-market plans
Monitor algorithm and AI model updates and adapt digital strategy accordingly
Support demand generation, ABM and sales enablement initiatives with targeted content
Pitch in across the marketing team as needed
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism or related field
8-10 years of experience in digital marketing, including content marketing, SEO, SEM and AI-enhanced content — preferably in a B2B or technology/SaaS environment
Strong writing, editing and storytelling skills across formats and platforms
Demonstrated experience managing SEM campaigns across Google Ads and LinkedIn
Proficiency in SEO/SEM tools such as SEMrush, Ahrefs and Google Ads Manager
Familiarity with AIO techniques, AI writing tools and prompt optimization best practices
Strong understanding of GA4, website analytics and marketing performance reporting
Experience with CMS platforms like WordPress and social scheduling tools such as Oktopost
Familiarity with technical SEO and SEM best practices (e.g., metadata, sitemaps, landing page optimization, bid strategies)
Analytical mindset with the ability to turn data into actionable insights
Experience writing for supply chain, retail, automation or enterprise technology audiences is a plus
Experience working in a lean, fast-paced marketing team (and thriving in one)
GreyOrange provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
#J-18808-Ljbffr
Digital Marketing Manager
Work Location:
Atlanta, GA (Hybrid)
Role Description:
GreyOrange is seeking a data-driven, creative and results-oriented Digital Marketing Manager to join our fast-paced marketing team. In this strategic and hands‑on role, you will develop and execute digital content strategies that drive brand awareness, increase organic traffic and generate qualified leads. You’ll manage SEO, SEM, AIO, content development, social media and digital engagement across multiple channels, helping amplify GreyOrange’s voice in the warehouse and retail store software industries.
We’re looking for an innovative team player who thrives in a high-growth, collaborative environment where everyone rolls up their sleeves. The ideal candidate combines strong digital strategy skills with exceptional writing capabilities and is comfortable owning projects from ideation through execution with minimal oversight.
Duties and Responsibilities
Ensure the company’s digital marketing and content strategy is executed in alignment with brand and business goals
Develop, write, copy edit and optimize digital content including blog posts, social posts, case studies, ebooks, emails, video scripts and web pages
Plan, manage and publish social media content for LinkedIn; monitor engagement and respond as needed
Manage SEO strategy and execution, including on-page, off-page and technical SEO, keyword research and content optimization
Own AIO (AI optimization) strategy, including prompting, testing and refining content created or enhanced by AI models to meet quality and performance benchmarks
Optimize SEM campaigns (e.g., Google Ads, LinkedIn Ads), collaborating with internal stakeholders
Own performance reporting for organic channels, using tools like Google Analytics, SEMrush and Oktopost to track KPIs such as traffic, engagement, conversion and lead generation, and maintain dashboards that communicate insights to internal stakeholders.
Work closely with Product Marketing on content that is aligned with product positioning and go-to-market plans
Monitor algorithm and AI model updates and adapt digital strategy accordingly
Support demand generation, ABM and sales enablement initiatives with targeted content
Pitch in across the marketing team as needed
Qualifications
Bachelor’s degree in Marketing, Communications, Journalism or related field
8-10 years of experience in digital marketing, including content marketing, SEO, SEM and AI-enhanced content — preferably in a B2B or technology/SaaS environment
Strong writing, editing and storytelling skills across formats and platforms
Demonstrated experience managing SEM campaigns across Google Ads and LinkedIn
Proficiency in SEO/SEM tools such as SEMrush, Ahrefs and Google Ads Manager
Familiarity with AIO techniques, AI writing tools and prompt optimization best practices
Strong understanding of GA4, website analytics and marketing performance reporting
Experience with CMS platforms like WordPress and social scheduling tools such as Oktopost
Familiarity with technical SEO and SEM best practices (e.g., metadata, sitemaps, landing page optimization, bid strategies)
Analytical mindset with the ability to turn data into actionable insights
Experience writing for supply chain, retail, automation or enterprise technology audiences is a plus
Experience working in a lean, fast-paced marketing team (and thriving in one)
GreyOrange provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
#J-18808-Ljbffr