EverService
Director, Brand Marketing - Legal Marketing
EverService, Richmond, Virginia, United States, 23214
Director Of Brand Marketing
EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24 / 7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail, and technology industries integrated with clients' CRM, EHR, and operational systems.
We're seeking a Director of Brand Marketing to lead internal brand strategy and growth for a legal marketing company within the EverService portfolio. This is a high-impact, internal role where you will take ownership of our internal marketing strategy, team management, and performance tracking, all with the goal of expanding our brand presence and increasing monthly lead volume. This role requires a strategic thinker who can also roll up their sleeves and execute. You'll oversee all internal marketing initiatives, manage content and creative teams, and ensure our brand remains a leader in legal marketing.
Position Responsibilities
Own and evolve one of the legal marketing brands across all touchpoints within the EverService portfolio
Develop and execute multi-channel brand awareness strategies to position the brand as a thought leader in legal marketing
Drive visibility through strategic content, PR opportunities, and industry partnerships
Research and identify high-impact content ideas aligned with SEO and lead-gen goals
Ensure content is optimized for organic rankings and user engagement
Collaborate with our videographer to manage the production, promotion, and performance tracking of the agencies podcast
Coordinate guest scheduling, creative direction, and repurposing content for other channels (social, blog, YouTube, etc.)
Lead our social media strategy to drive engagement, brand visibility, and lead generation
Oversee content calendar, performance analytics, and platform growth
Manage a team of content writers
Collaborate with design and video teams to ensure content is visually compelling and on-brand
Develop repeatable processes for content production, campaign management, and team workflows
Ensure efficient use of resources while meeting deadlines and KPIs
Track and report on key marketing metrics : organic traffic, rankings, lead volume, social engagement, podcast performance, and more
Use data to refine strategies and improve outcomes
Collaborate with our web team to lead design initiatives for a cutting-edge website experience
Support paid media efforts, including Google Ads strategy, performance monitoring, and reporting
Partner with design and dev teams to optimize landing pages for conversions and improved ad performance
#J-18808-Ljbffr
We're seeking a Director of Brand Marketing to lead internal brand strategy and growth for a legal marketing company within the EverService portfolio. This is a high-impact, internal role where you will take ownership of our internal marketing strategy, team management, and performance tracking, all with the goal of expanding our brand presence and increasing monthly lead volume. This role requires a strategic thinker who can also roll up their sleeves and execute. You'll oversee all internal marketing initiatives, manage content and creative teams, and ensure our brand remains a leader in legal marketing.
Position Responsibilities
Own and evolve one of the legal marketing brands across all touchpoints within the EverService portfolio
Develop and execute multi-channel brand awareness strategies to position the brand as a thought leader in legal marketing
Drive visibility through strategic content, PR opportunities, and industry partnerships
Research and identify high-impact content ideas aligned with SEO and lead-gen goals
Ensure content is optimized for organic rankings and user engagement
Collaborate with our videographer to manage the production, promotion, and performance tracking of the agencies podcast
Coordinate guest scheduling, creative direction, and repurposing content for other channels (social, blog, YouTube, etc.)
Lead our social media strategy to drive engagement, brand visibility, and lead generation
Oversee content calendar, performance analytics, and platform growth
Manage a team of content writers
Collaborate with design and video teams to ensure content is visually compelling and on-brand
Develop repeatable processes for content production, campaign management, and team workflows
Ensure efficient use of resources while meeting deadlines and KPIs
Track and report on key marketing metrics : organic traffic, rankings, lead volume, social engagement, podcast performance, and more
Use data to refine strategies and improve outcomes
Collaborate with our web team to lead design initiatives for a cutting-edge website experience
Support paid media efforts, including Google Ads strategy, performance monitoring, and reporting
Partner with design and dev teams to optimize landing pages for conversions and improved ad performance
#J-18808-Ljbffr