GLDN.com
Location:
Remote (U.S. based preferred) / On-site (optional) Department:
Marketing Reports To:
Head of Marketing Salary: $110-130k annually Additional benefits:
Healthcare with 80% premium covered by GLDN, flexible PTO, flexible schedule, generous employee discount, supplemental medical and parental leave after one year, access to 401k after one year Overview
We are seeking a strategic and hands-on digital marketing leader to drive customer acquisition, retention, and revenue growth for our DTC ecommerce brand. This role will oversee performance across both paid and organic channels, while also leading lifecycle marketing programs to enhance customer lifetime value. About GLDN
GLDN is a modern jewelry brand built around meaningful personalization, ethical craftsmanship, and thoughtful storytelling. Our products celebrate personal connection, and our team is committed to creating experiences that turn customers into lifelong fans. We believe in beauty with purpose—and we’re building a company that reflects those values every step of the way. Key Responsibilities
Acquisition and Performance Marketing Own the full-funnel acquisition strategy across paid and organic channels, including SEM, paid social, display, sponsored content, affiliate, influencer, and emerging platforms. Manage external agency relationships to drive channel growth and maximize return on ad spend. Identify and develop new acquisition opportunities such as content partnerships, affiliates, and brand collaborations. Conduct A/B testing on creative, landing pages, and audience targeting to optimize campaign performance. Monitor KPIs and manage acquisition metrics including CAC, ROAS, and LTV. Maintain and distribute weekly and monthly reports to track revenue, performance, and profitability. Analyze customer cohorts to uncover insights and improve targeting of high-value segments. Retention and Lifecycle Marketing Lead strategy and execution across retention channels, including email, SMS, loyalty, and retargeting. Expand the reach and impact of email and SMS programs through automated flows, exclusive offers, and audience segmentation. Own email list management, segmentation strategy, creative content, scheduling, and deployment. Define and track key lifecycle KPIs, reporting weekly and monthly on channel performance. Analyze customer behavior and engagement across retention channels to drive improvements in LTV. Requirements
7+ years of experience in digital, performance, or retention marketing in a DTC ecommerce environment. Jewelry or luxury goods experience preferred. Proven track record managing paid media strategies, optimizing budgets, and reporting on campaign effectiveness. Hands‑on experience with key marketing and analytics tools such as Shopify, GA4, Klaviyo, and others. Strong analytical skills with the ability to interpret data, generate insights, and translate them into actionable strategies. Experience working with creative teams and external partners to drive marketing outcomes. Excellent written and verbal communication skills. Nice to Have
Experience with loyalty programs or customer retention platforms Affiliate and influencer marketing program management Familiarity with creative testing frameworks and landing page optimization Equal opportunity
At GLDN, we take a lot of things personally. and we like it that way! We are committed to inclusion across race, gender, age, religion, identity, and experience, to name a few. We believe that diversity, equity and inclusion isn’t only what’s ethically right- it’s what works to create better ideas, a stronger team with deeper relationships, and the most joy and delight. We honor and cherish our team, customers, and everyone else for being their true, unique selves. People of all races, ages, identities, religions and other diverse candidates are encouraged to apply! Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Marketing and Sales Industries
Retail
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Remote (U.S. based preferred) / On-site (optional) Department:
Marketing Reports To:
Head of Marketing Salary: $110-130k annually Additional benefits:
Healthcare with 80% premium covered by GLDN, flexible PTO, flexible schedule, generous employee discount, supplemental medical and parental leave after one year, access to 401k after one year Overview
We are seeking a strategic and hands-on digital marketing leader to drive customer acquisition, retention, and revenue growth for our DTC ecommerce brand. This role will oversee performance across both paid and organic channels, while also leading lifecycle marketing programs to enhance customer lifetime value. About GLDN
GLDN is a modern jewelry brand built around meaningful personalization, ethical craftsmanship, and thoughtful storytelling. Our products celebrate personal connection, and our team is committed to creating experiences that turn customers into lifelong fans. We believe in beauty with purpose—and we’re building a company that reflects those values every step of the way. Key Responsibilities
Acquisition and Performance Marketing Own the full-funnel acquisition strategy across paid and organic channels, including SEM, paid social, display, sponsored content, affiliate, influencer, and emerging platforms. Manage external agency relationships to drive channel growth and maximize return on ad spend. Identify and develop new acquisition opportunities such as content partnerships, affiliates, and brand collaborations. Conduct A/B testing on creative, landing pages, and audience targeting to optimize campaign performance. Monitor KPIs and manage acquisition metrics including CAC, ROAS, and LTV. Maintain and distribute weekly and monthly reports to track revenue, performance, and profitability. Analyze customer cohorts to uncover insights and improve targeting of high-value segments. Retention and Lifecycle Marketing Lead strategy and execution across retention channels, including email, SMS, loyalty, and retargeting. Expand the reach and impact of email and SMS programs through automated flows, exclusive offers, and audience segmentation. Own email list management, segmentation strategy, creative content, scheduling, and deployment. Define and track key lifecycle KPIs, reporting weekly and monthly on channel performance. Analyze customer behavior and engagement across retention channels to drive improvements in LTV. Requirements
7+ years of experience in digital, performance, or retention marketing in a DTC ecommerce environment. Jewelry or luxury goods experience preferred. Proven track record managing paid media strategies, optimizing budgets, and reporting on campaign effectiveness. Hands‑on experience with key marketing and analytics tools such as Shopify, GA4, Klaviyo, and others. Strong analytical skills with the ability to interpret data, generate insights, and translate them into actionable strategies. Experience working with creative teams and external partners to drive marketing outcomes. Excellent written and verbal communication skills. Nice to Have
Experience with loyalty programs or customer retention platforms Affiliate and influencer marketing program management Familiarity with creative testing frameworks and landing page optimization Equal opportunity
At GLDN, we take a lot of things personally. and we like it that way! We are committed to inclusion across race, gender, age, religion, identity, and experience, to name a few. We believe that diversity, equity and inclusion isn’t only what’s ethically right- it’s what works to create better ideas, a stronger team with deeper relationships, and the most joy and delight. We honor and cherish our team, customers, and everyone else for being their true, unique selves. People of all races, ages, identities, religions and other diverse candidates are encouraged to apply! Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Marketing and Sales Industries
Retail
#J-18808-Ljbffr