Ford Motor Company
NA Lincoln Group Brand Marketing Mgr
Ford Motor Company, Dearborn, Michigan, United States, 48120
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NA Lincoln Group Brand Marketing Mgr
role at
Ford Motor Company
We are the movers of the world and the makers of the future. At Ford, we’re all part of something bigger than ourselves, and we’re ready to change the way the world moves. In this position, you will lead the Lincoln Group Marketing team to leverage data and technology to enable excellence in how we approach the market and decision‑making. You will drive consumer and product marketing activities for 2‑row Lincoln vehicles, including product launches, pricing, offers, and sales sustainment, while leading a team of 4‑6 brand and product marketing managers.
Responsibilities
Lead Lincoln marketing strategy and executional functions including GPDS milestones, market equation, program planning volumes, program research, concept research, customer research, price strategy, launch strategy, launch plan, go‑to‑market, offering strategy, incentive/payment planning and sales sustainment for 2‑row vehicles.
Lead the overall brand strategies for products and product‑based experiences.
Launch all‑new and refreshed 2‑row Lincoln products.
Steward increased efficiency and speed of decision making using in‑market data and insights.
Deliver products and launch strategies that increase addressable and interested market, including growth audiences.
Collaborate with the Lincoln Family Group Marketing Manager (3‑row vehicles) to maintain showroom cohesiveness.
Find opportunities to inject personalization and customization into the Lincoln products.
Lead identification of new, deeper insights from data and customer research to inform strategies and drive the Lincoln plan.
Work closely with key partners—including product development, design, finance, sales organization, comms, media, CX, Model E, Ford Blue, GDIA (Global Data, Insights and Analytics), Enterprise Digital and Global Marketing—to deliver program targets and vehicle line profitability.
Identify ongoing life‑cycle efficiency opportunities for cost, offering strategy, incentive spend to ensure we are improving our business.
Co‑manage Brand Promo budget with the partner Lincoln Group Marketing Manager across the Lincoln Marketing team and ensure key priorities are funded.
Qualifications
Bachelor’s degree in Marketing.
A big‑picture thinker who understands product and consumer marketing and can act like a challenger brand.
People‑first leader and influencer who promotes an inclusive environment and embodies the Ford+ behaviors.
Expert communicator with a proven track record in leveraging all internal and external communication channels.
Highly collaborative, team‑oriented leader with strong EQ.
Track record of building and developing high‑performing teams.
Experience leading teams through change and transformation.
A dynamic personality who brings innovative perspectives to the team.
Able to build trust and senior‑level relationships internally at Lincoln and with partners.
Proven modern marketer who is ahead of trends, with strong product marketing, consumer marketing, luxury and EV marketing experience.
Expert in strategic planning and marketing operations, balancing long‑term customer value with short‑term growth opportunities and total cost of ownership.
End‑to‑end marketer who is client‑obsessive.
Strong analytical skills balanced with creativity.
Strategic thinker able to communicate marketing strategies to all levels and functions of the organization.
Multifunctional experience across multiple lines of business and geographies, capable of navigating a highly complex and matrixed organization.
Passionate advocate for customer experience and centricity, a customer‑centric leader.
Strategic mindset able to blend art and science of marketing as customer behavior and products evolve.
Luxury mindset.
Benefits
Immediate medical, dental, vision and prescription drug coverage.
Flexible family care days, paid parental leave, new parent ramp‑up programs, subsidized backup child care and more.
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
Vehicle discount program for employees and family members and management leases.
Tuition assistance.
Established and active employee resource groups.
Paid time off for individual and team community service.
A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
Paid time off and the option to purchase additional vacation time.
Compensation and Benefits This position is a leadership level 5. For more information on salary and benefits, click
here .
Recruitment and Eligibility Visa sponsorship is not available for this position. Candidates must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
EEO Statement We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
Hybrid Work This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Motor Vehicle Manufacturing
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NA Lincoln Group Brand Marketing Mgr
role at
Ford Motor Company
We are the movers of the world and the makers of the future. At Ford, we’re all part of something bigger than ourselves, and we’re ready to change the way the world moves. In this position, you will lead the Lincoln Group Marketing team to leverage data and technology to enable excellence in how we approach the market and decision‑making. You will drive consumer and product marketing activities for 2‑row Lincoln vehicles, including product launches, pricing, offers, and sales sustainment, while leading a team of 4‑6 brand and product marketing managers.
Responsibilities
Lead Lincoln marketing strategy and executional functions including GPDS milestones, market equation, program planning volumes, program research, concept research, customer research, price strategy, launch strategy, launch plan, go‑to‑market, offering strategy, incentive/payment planning and sales sustainment for 2‑row vehicles.
Lead the overall brand strategies for products and product‑based experiences.
Launch all‑new and refreshed 2‑row Lincoln products.
Steward increased efficiency and speed of decision making using in‑market data and insights.
Deliver products and launch strategies that increase addressable and interested market, including growth audiences.
Collaborate with the Lincoln Family Group Marketing Manager (3‑row vehicles) to maintain showroom cohesiveness.
Find opportunities to inject personalization and customization into the Lincoln products.
Lead identification of new, deeper insights from data and customer research to inform strategies and drive the Lincoln plan.
Work closely with key partners—including product development, design, finance, sales organization, comms, media, CX, Model E, Ford Blue, GDIA (Global Data, Insights and Analytics), Enterprise Digital and Global Marketing—to deliver program targets and vehicle line profitability.
Identify ongoing life‑cycle efficiency opportunities for cost, offering strategy, incentive spend to ensure we are improving our business.
Co‑manage Brand Promo budget with the partner Lincoln Group Marketing Manager across the Lincoln Marketing team and ensure key priorities are funded.
Qualifications
Bachelor’s degree in Marketing.
A big‑picture thinker who understands product and consumer marketing and can act like a challenger brand.
People‑first leader and influencer who promotes an inclusive environment and embodies the Ford+ behaviors.
Expert communicator with a proven track record in leveraging all internal and external communication channels.
Highly collaborative, team‑oriented leader with strong EQ.
Track record of building and developing high‑performing teams.
Experience leading teams through change and transformation.
A dynamic personality who brings innovative perspectives to the team.
Able to build trust and senior‑level relationships internally at Lincoln and with partners.
Proven modern marketer who is ahead of trends, with strong product marketing, consumer marketing, luxury and EV marketing experience.
Expert in strategic planning and marketing operations, balancing long‑term customer value with short‑term growth opportunities and total cost of ownership.
End‑to‑end marketer who is client‑obsessive.
Strong analytical skills balanced with creativity.
Strategic thinker able to communicate marketing strategies to all levels and functions of the organization.
Multifunctional experience across multiple lines of business and geographies, capable of navigating a highly complex and matrixed organization.
Passionate advocate for customer experience and centricity, a customer‑centric leader.
Strategic mindset able to blend art and science of marketing as customer behavior and products evolve.
Luxury mindset.
Benefits
Immediate medical, dental, vision and prescription drug coverage.
Flexible family care days, paid parental leave, new parent ramp‑up programs, subsidized backup child care and more.
Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
Vehicle discount program for employees and family members and management leases.
Tuition assistance.
Established and active employee resource groups.
Paid time off for individual and team community service.
A generous schedule of paid holidays, including the week between Christmas and New Year's Day.
Paid time off and the option to purchase additional vacation time.
Compensation and Benefits This position is a leadership level 5. For more information on salary and benefits, click
here .
Recruitment and Eligibility Visa sponsorship is not available for this position. Candidates must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
EEO Statement We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
Hybrid Work This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Motor Vehicle Manufacturing
#J-18808-Ljbffr