Ariat International
Senior Manager, Paid Brand Media
Ariat International, San Leandro, California, United States, 94579
Senior Paid Brand Media Manager
We are seeking a strategic and hands‑on Senior Paid Brand Media Manager to oversee planning, execution, and optimization of select upper‑funnel paid media campaigns. This role focuses on driving brand awareness, consideration, and demand across eCommerce (DTC) and wholesale/retail channels.
Base pay range $135,000.00/yr - $145,000.00/yr
Responsibilities
Leading planning and execution of upper‑funnel paid brand media campaigns across TV, streaming TV, radio/audio, billboards/OOH, programmatic display, and ancillary channels.
Partnering with brand marketing, creative, eCommerce, and wholesale teams to ensure media activations support both direct‑to‑consumer and retail/wholesale objectives.
Managing external media agencies and platform partners, ensuring campaigns deliver on performance metrics, budget efficiency, and brand goals.
Analyzing and reporting on campaign effectiveness, leveraging brand lift studies, reach/frequency, and media mix modeling to optimize spend.
Staying ahead of media industry trends, piloting new opportunities, and evaluating new platforms to expand reach and relevance with key audiences.
Collaborating with director to manage media budgets, forecasts, and reconciliations.
Mentoring cross‑functional team members, fostering growth and best practices in brand media.
Other job duties as assigned.
Qualifications
6–8+ years of experience in paid media planning and buying, with expertise across both traditional and digital channels.
Strong background in upper‑funnel/brand media; proven success driving brand awareness and demand.
Experience managing large media budgets and agency relationships.
Familiarity with brand lift studies, MMM, and other measurement tools for upper‑funnel campaigns.
Ability to balance brand‑building with performance goals, supporting both DTC and wholesale growth.
Strong communication, presentation, and cross‑functional collaboration skills.
Proven ability to evaluate and test emerging media opportunities.
Bachelor’s degree in Marketing, Communications, Business, or related field (MBA a plus).
About Ariat Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high‑quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.
Benefits
Medical, dental, vision, and life insurance options
Expanded wellness and mental health benefits
Paid time off (PTO), paid holidays, and paid volunteer days
401(k) with company match
Team member discount on Ariat merchandise
Equal Employment Opportunity Statement Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, email human.resources@ariat.com.
Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.
Please see our Employment Candidate Privacy Policy at www.ariat.com/careers to learn more about how we collect, use, retain and disclose Personal Information.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Management
Industries Retail Apparel and Fashion
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Base pay range $135,000.00/yr - $145,000.00/yr
Responsibilities
Leading planning and execution of upper‑funnel paid brand media campaigns across TV, streaming TV, radio/audio, billboards/OOH, programmatic display, and ancillary channels.
Partnering with brand marketing, creative, eCommerce, and wholesale teams to ensure media activations support both direct‑to‑consumer and retail/wholesale objectives.
Managing external media agencies and platform partners, ensuring campaigns deliver on performance metrics, budget efficiency, and brand goals.
Analyzing and reporting on campaign effectiveness, leveraging brand lift studies, reach/frequency, and media mix modeling to optimize spend.
Staying ahead of media industry trends, piloting new opportunities, and evaluating new platforms to expand reach and relevance with key audiences.
Collaborating with director to manage media budgets, forecasts, and reconciliations.
Mentoring cross‑functional team members, fostering growth and best practices in brand media.
Other job duties as assigned.
Qualifications
6–8+ years of experience in paid media planning and buying, with expertise across both traditional and digital channels.
Strong background in upper‑funnel/brand media; proven success driving brand awareness and demand.
Experience managing large media budgets and agency relationships.
Familiarity with brand lift studies, MMM, and other measurement tools for upper‑funnel campaigns.
Ability to balance brand‑building with performance goals, supporting both DTC and wholesale growth.
Strong communication, presentation, and cross‑functional collaboration skills.
Proven ability to evaluate and test emerging media opportunities.
Bachelor’s degree in Marketing, Communications, Business, or related field (MBA a plus).
About Ariat Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high‑quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.
Benefits
Medical, dental, vision, and life insurance options
Expanded wellness and mental health benefits
Paid time off (PTO), paid holidays, and paid volunteer days
401(k) with company match
Team member discount on Ariat merchandise
Equal Employment Opportunity Statement Ariat will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local laws. Ariat is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis protected under federal, state, or local law. Ariat is committed to providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, email human.resources@ariat.com.
Please note that Ariat does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Agreement, Ariat will not consider or agree to payment of any referral compensation or recruiter/agency placement fee. In the event a recruiter or agency submits a resume or candidate without a previously signed Agreement, Ariat explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted directly to hiring managers, are deemed to be the property of Ariat.
Please see our Employment Candidate Privacy Policy at www.ariat.com/careers to learn more about how we collect, use, retain and disclose Personal Information.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Management
Industries Retail Apparel and Fashion
#J-18808-Ljbffr