Field Marketing Manager, Beverage (Midwest Territory)

As more Americans turn to cannabis for well‑being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Beverage Field Marketing Manager for the Midwest will be a key player in expanding our THC‑infused beverage business and growing consumer awareness about our best‑in‑class products across the state. This hybrid position is based out of our Chicago office in River North; you will need to be in‑office 2–3 days per week. The role requires regular travel within the assigned territory (25–50 %) for events, customer meetings, and partner activities, with occasional national travel for company meetings and major industry events. Responsibilities

Develop and execute comprehensive activation strategies to achieve sales and brand objectives:

Establish and track key performance indicators (KPIs) to measure campaign effectiveness and ROI Conduct post‑event analysis and reporting to optimise future activities Responsible for activation recaps, metrics, and overall event success

Establish and maintain strong relationships with key accounts and local wholesalers Collaborate with regional sales leads to sell in‑brand programming to key accounts Lead the planning and execution of brand activations, special events, venue/event sponsorships, and promotions Own local relationships for venue and event sponsorships, building plans collaboratively to maximise partnership value Manage event logistics, including vendor relationships, budget allocation, and cross‑functional coordination Manage the local Brand Ambassador team, including recruitment, training, and weekly event execution and reporting Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives Plan, coordinate, and execute regional trade‑show and conference activities (Trade Show Support & Management) Manage local budget and budget reporting/reconciliation Perform pre‑calls and checklists in preparation for sampling events Ensure Brand Ambassadors are properly equipped with merchandise and materials for sampling events (Local asset management) Stay up to date on local events and regulatory dynamics and changes Qualifications

Proven track record of supporting sales organizations, building consumer‑salient brands and managing on‑premise activations, event marketing, or venue partnerships 3+ years in brand activation, experiential marketing, or related fields, ideally within the beverage or cannabis industries Exceptional communication and relationship‑building abilities, both internally and externally Strong project management skills with experience coordinating multiple initiatives simultaneously Highly motivated, self‑directed, innovative and able to work independently or in teams with keen judgement, common sense and resourcefulness Adapts and thrives in a demanding, fast‑paced environment Extremely sharp critical thinking skills Operates with a high level of professionalism and integrity, including dealing with confidential information Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb Possesses a solid understanding of cannabis laws, rules and regulations and passion to further their knowledge of the industry and the laws Additional Requirements

Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must possess a valid driver’s license Must be a minimum of 21 years of age Salary range: $80,000—$100,000 USD. The position may be eligible for a discretionary annual incentive program based on organization and individual performance.

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