Apartment List
Senior Associate, Performance Marketing
Apartment List, San Francisco, California, United States, 94199
Senior Associate, Performance Marketing
We're seeking a skilled
Senior Associate, Performance Marketing
to join our performance marketing team. This high-impact role is critical to driving new customer acquisition and expanding our market presence through search channels. The right candidate will shape our paid search strategy, optimize marketing spend, and directly contribute to the company's bottom line by connecting more customers with our products and accelerating growth.
Key Responsibilities
Drive new renter growth by optimizing paid search campaigns, focusing on Google Ads and Microsoft Ads, and refining strategies to maximize ROAS.
Identify and develop new keyword opportunities and audience segments, expanding reach and diversifying the search acquisition mix.
Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance.
Analyze search performance data to uncover growth opportunities, refine strategies, and provide actionable insights that inform decision-making at all levels.
Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross‑functional partners.
Work cross‑functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities.
Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click‑through rates, and overall search marketing efficiency.
Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders.
Stay up to date with paid search platform updates, algorithm changes, and industry best practices.
Contribute to the development of our overall performance marketing playbook, sharing best practices and learnings.
Data‑Driven Mindset
Comfortable working with performance data and using it to guide campaign optimization decisions.
Strong analytical thinking and problem‑solving skills specific to paid search metrics.
Ability to identify relevant KPIs for different search campaigns and initiatives.
Keen eye for spotting trends and anomalies in search performance data.
Proactive in seeking out data to support or challenge search marketing assumptions.
Experience
3+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM.
Proven track record in managing successful Google Ads and Microsoft Ads campaigns.
Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage.
Experience in developing and scaling new search campaigns and keyword strategies.
Excellent communication and project management skills.
Ability to collaborate effectively with diverse teams.
Proven ability to deliver against search performance goals and ROAS targets.
Nice to Have
Experience with Google Tag Manager and conversion tracking.
Familiarity with other search platforms (Apple Search Ads).
Experience with automated bidding strategies and machine learning optimization.
Familiarity with the real estate tech, marketplace, or tech industry.
Pay Range At Apartment List, we consider factors to determine compensation. The US base salary range for this position is:
Zone 1: $115,000 - $139,000 TTC (including $103,000 - $125,000 base salary) + equity
Zone 2: $106,000 - $129,000 TTC (including $96,000 - $116,000 base salary) + equity
Zone 3: $98,000 - $118,000 TTC (including $88,000 - $106,000 base salary) + equity
This reflects the compensation target for new hire salaries across all US locations. Benefits and perks are not included in the figures above. Compensation may be higher near the top of the range for exceptionally qualified candidates.
#J-18808-Ljbffr
Senior Associate, Performance Marketing
to join our performance marketing team. This high-impact role is critical to driving new customer acquisition and expanding our market presence through search channels. The right candidate will shape our paid search strategy, optimize marketing spend, and directly contribute to the company's bottom line by connecting more customers with our products and accelerating growth.
Key Responsibilities
Drive new renter growth by optimizing paid search campaigns, focusing on Google Ads and Microsoft Ads, and refining strategies to maximize ROAS.
Identify and develop new keyword opportunities and audience segments, expanding reach and diversifying the search acquisition mix.
Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance.
Analyze search performance data to uncover growth opportunities, refine strategies, and provide actionable insights that inform decision-making at all levels.
Develop and present recommendations showcasing progress, results, and strategic initiatives to leadership and cross‑functional partners.
Work cross‑functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities.
Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click‑through rates, and overall search marketing efficiency.
Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders.
Stay up to date with paid search platform updates, algorithm changes, and industry best practices.
Contribute to the development of our overall performance marketing playbook, sharing best practices and learnings.
Data‑Driven Mindset
Comfortable working with performance data and using it to guide campaign optimization decisions.
Strong analytical thinking and problem‑solving skills specific to paid search metrics.
Ability to identify relevant KPIs for different search campaigns and initiatives.
Keen eye for spotting trends and anomalies in search performance data.
Proactive in seeking out data to support or challenge search marketing assumptions.
Experience
3+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM.
Proven track record in managing successful Google Ads and Microsoft Ads campaigns.
Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage.
Experience in developing and scaling new search campaigns and keyword strategies.
Excellent communication and project management skills.
Ability to collaborate effectively with diverse teams.
Proven ability to deliver against search performance goals and ROAS targets.
Nice to Have
Experience with Google Tag Manager and conversion tracking.
Familiarity with other search platforms (Apple Search Ads).
Experience with automated bidding strategies and machine learning optimization.
Familiarity with the real estate tech, marketplace, or tech industry.
Pay Range At Apartment List, we consider factors to determine compensation. The US base salary range for this position is:
Zone 1: $115,000 - $139,000 TTC (including $103,000 - $125,000 base salary) + equity
Zone 2: $106,000 - $129,000 TTC (including $96,000 - $116,000 base salary) + equity
Zone 3: $98,000 - $118,000 TTC (including $88,000 - $106,000 base salary) + equity
This reflects the compensation target for new hire salaries across all US locations. Benefits and perks are not included in the figures above. Compensation may be higher near the top of the range for exceptionally qualified candidates.
#J-18808-Ljbffr