Aramark
Director, Marketing & Strategy - Central & West Regions
Aramark, Chicago, Illinois, United States, 60290
Director, Marketing & Strategy - Central & West Regions
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Director, Marketing & Strategy - Central & West Regions
role at
Aramark .
Overview Aramark Refreshments delivers inspired break experiences to business and industry clients across more than 80,000 locations in North America. The Refreshments brand focuses on innovative solutions that create connections among employees and guests. As Director of Marketing and Strategy, you will define and elevate the Refreshments brand, leveraging market insights, operational expertise, and client understanding to deliver innovative marketing strategies that enhance customer experiences and drive growth.
Job Responsibilities
Develop and implement comprehensive marketing strategies that align with Aramark’s objectives and client needs.
Lead and develop a high‑performing team of Regional Marketing Managers and Field Customer Experience Specialists to drive retention and base business growth across the region.
Collaborate with WXG Marketing, Convenience Retail and OpX teams to launch new offerings and seasonal activations.
Coordinate with line‑of‑business teams to ensure seamless execution of marketing programs across client locations.
Support collateral, presentations and proposal templates that effectively communicate Aramark’s value proposition.
Deploy consumer engagement tools and marketing programs at customer locations to enhance client satisfaction.
Participate as a subject‑matter expert in key presentations and client meetings, including quarterly and annual business reviews.
Travel across the region as needed to ensure the implementation of standards and marketing strategies.
Direct the development of annual strategic regional marketing plans and ensure adherence to marketing calendars and deliverables.
Ensure timely and budget‑conscious delivery of key marketing projects and monitor workflow efficiency using tools such as Monday.com.
Qualifications
Minimum of 10 years of experience in marketing management, preferably in the hospitality or food‑service industry.
Experience hiring, managing and growing a marketing team.
Proven experience developing marketing strategies to improve retention and growth.
Experience working on and collaborating with cross‑functional teams.
Proven record in product innovation, merchandising and consumer engagement strategies.
Bachelor’s degree or equivalent experience required.
Up to 60% travel may be expected for client and team interactions.
Strong strategic, analytical, and decision‑making skills with proven program execution capabilities.
Excellent communication skills, including verbal, written, presentation and influencing abilities.
Strong organizational and project management skills.
Proficient in Microsoft Office (Word, Excel, PowerPoint).
Creative and flexible attitude, self‑starter, capable of working with minimal supervision.
Remote position, but prefer candidates located near a major market center (e.g., Chicago, Detroit, Denver, Phoenix).
Benefits
Medical, dental, vision and work/life resources.
401(k) retirement savings plan and paid time off, including parental leave and disability coverage.
Equal Employment Opportunity Aramark is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, or veteran status, in accordance with applicable law.
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Director, Marketing & Strategy - Central & West Regions
role at
Aramark .
Overview Aramark Refreshments delivers inspired break experiences to business and industry clients across more than 80,000 locations in North America. The Refreshments brand focuses on innovative solutions that create connections among employees and guests. As Director of Marketing and Strategy, you will define and elevate the Refreshments brand, leveraging market insights, operational expertise, and client understanding to deliver innovative marketing strategies that enhance customer experiences and drive growth.
Job Responsibilities
Develop and implement comprehensive marketing strategies that align with Aramark’s objectives and client needs.
Lead and develop a high‑performing team of Regional Marketing Managers and Field Customer Experience Specialists to drive retention and base business growth across the region.
Collaborate with WXG Marketing, Convenience Retail and OpX teams to launch new offerings and seasonal activations.
Coordinate with line‑of‑business teams to ensure seamless execution of marketing programs across client locations.
Support collateral, presentations and proposal templates that effectively communicate Aramark’s value proposition.
Deploy consumer engagement tools and marketing programs at customer locations to enhance client satisfaction.
Participate as a subject‑matter expert in key presentations and client meetings, including quarterly and annual business reviews.
Travel across the region as needed to ensure the implementation of standards and marketing strategies.
Direct the development of annual strategic regional marketing plans and ensure adherence to marketing calendars and deliverables.
Ensure timely and budget‑conscious delivery of key marketing projects and monitor workflow efficiency using tools such as Monday.com.
Qualifications
Minimum of 10 years of experience in marketing management, preferably in the hospitality or food‑service industry.
Experience hiring, managing and growing a marketing team.
Proven experience developing marketing strategies to improve retention and growth.
Experience working on and collaborating with cross‑functional teams.
Proven record in product innovation, merchandising and consumer engagement strategies.
Bachelor’s degree or equivalent experience required.
Up to 60% travel may be expected for client and team interactions.
Strong strategic, analytical, and decision‑making skills with proven program execution capabilities.
Excellent communication skills, including verbal, written, presentation and influencing abilities.
Strong organizational and project management skills.
Proficient in Microsoft Office (Word, Excel, PowerPoint).
Creative and flexible attitude, self‑starter, capable of working with minimal supervision.
Remote position, but prefer candidates located near a major market center (e.g., Chicago, Detroit, Denver, Phoenix).
Benefits
Medical, dental, vision and work/life resources.
401(k) retirement savings plan and paid time off, including parental leave and disability coverage.
Equal Employment Opportunity Aramark is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, or veteran status, in accordance with applicable law.
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