AAA Washington
Salesforce Marketing Cloud - Platform Manager
Lead the strategic evolution of Salesforce Marketing Cloud (SFMC), guiding its roadmap and integrations to deliver personalized, automated digital experiences at scale.
As a hybrid role, this position requires in‑person work at least 2 days per week in Bellevue, Washington. All AAAWA employees are required to live in Washington or Northern Idaho.
About AAA Washington:
At AAA Washington, we equip our members with trusted service and expertise to confidently travel through life. We provide best‑in‑class roadside assistance, discounts, rewards, travel services, and insurance. For nearly 120 years, we’ve served our members, not shareholders, so our growth supports innovation for the Club today and for the future. We encourage employees to bring their full selves to work and support applicants from all backgrounds, abilities, and walks of life.
ESSENTIAL DUTIES / RESPONSIBILITIES
Own and drive the SFMC technical roadmap, serving as subject matter expert to establish best practices in journey design, segmentation, automation, data architecture, and AI‑driven personalization.
Collaborate with internal teams and external partners to integrate SFMC with Adobe Experience Platform, Salesforce CRM, and other emerging technologies.
Define and manage data requirements and governance to ensure accurate, efficient data exchange across platforms.
Translate technical SFMC enhancements into clear, actionable insights for stakeholders.
Participate in Agile sprint cycles, including backlog grooming, sprint planning, and delivery checkpoints.
Communicate clearly with both technical and non‑technical stakeholders.
Monitor platform performance, troubleshoot issues, and recommend new features.
Support change management and enablement by training SFMC users on new features.
Contribute to a positive team dynamic through respectful interactions.
Incorporate AAA’s vision, mission, and values in day‑to‑day activities.
SUPERVISORY RESPONSIBILITIES This job does not have supervisory responsibility.
MINIMUM QUALIFICATIONS
5+ years’ experience working with SFMC in a technical or marketing operations role.
3+ years’ experience with integrations between SFMC and Salesforce CRM and Adobe Experience Platform.
PREFERRED QUALIFICATIONS
Experience with multi‑platform MarTech integrations.
Working knowledge of Customer Data Platform (CDP) strategies and real‑time personalization use cases.
Salesforce Marketing Cloud certifications (Administrator, Developer, or Consultant).
Familiarity with project management tools such as Jira, Asana, or Workfront.
Experience working in Agile environments.
Understanding of data privacy regulations and how they impact marketing automation.
Experience working in a membership‑based, purpose‑driven, or customer‑centric organization.
Proficient in leveraging Artificial Intelligence and Machine Learning capabilities within marketing platforms.
CERTIFICATES, LICENSES, REGISTRATIONS
None
KNOWLEDGE, SKILLS, ABILITIES
Deep understanding of SFMC modules (Journey Builder, Automation Studio, Mobile Studio, Contact Builder, data extensions).
Proficient in AMPscript and SQL.
Able to translate complex technical concepts into actionable guidance.
Demonstrated ability to enhance customer experience through marketing technology.
Strong verbal and written communication skills.
Highly organized and detail‑oriented.
Strong problem‑solving and analytical skills.
Ownership‑driven, accountable for results.
Adaptable to new technologies and evolving priorities.
WORK ENVIRONMENT & PHYSICAL DEMANDS The physical environment is typical of an office space. Requires the employee to work inside for the duration of work. Must be able to remain in a stationary position, sitting for more than 50% of the time.
OTHER
Equipment used: computer, phone, virtual technologies, office equipment.
Travel: Rarely travel.
COMPENSATION
Hiring Range: $98,634 - $113,424
BENEFITS WE OFFER
Health insurance (medical, vision, dental, prescription drug)
Up to 22 days of Paid Time Off (PTO) in the first year
Eleven paid holidays
401(k) with employer match
Life, short‑term disability, and long‑term disability insurance
Flexible Spending Accounts
4 hours of volunteer time off per year
On‑Demand Pay / Earned Wage Access
Free Premier RV AAA Washington membership
Travel, insurance, and membership discounts and perks
Paid, ongoing training throughout your career
THRIVE wellness program
Tax‑advantaged commuter benefit
Free parking
Financial literacy education
Position/Job characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
#J-18808-Ljbffr
As a hybrid role, this position requires in‑person work at least 2 days per week in Bellevue, Washington. All AAAWA employees are required to live in Washington or Northern Idaho.
About AAA Washington:
At AAA Washington, we equip our members with trusted service and expertise to confidently travel through life. We provide best‑in‑class roadside assistance, discounts, rewards, travel services, and insurance. For nearly 120 years, we’ve served our members, not shareholders, so our growth supports innovation for the Club today and for the future. We encourage employees to bring their full selves to work and support applicants from all backgrounds, abilities, and walks of life.
ESSENTIAL DUTIES / RESPONSIBILITIES
Own and drive the SFMC technical roadmap, serving as subject matter expert to establish best practices in journey design, segmentation, automation, data architecture, and AI‑driven personalization.
Collaborate with internal teams and external partners to integrate SFMC with Adobe Experience Platform, Salesforce CRM, and other emerging technologies.
Define and manage data requirements and governance to ensure accurate, efficient data exchange across platforms.
Translate technical SFMC enhancements into clear, actionable insights for stakeholders.
Participate in Agile sprint cycles, including backlog grooming, sprint planning, and delivery checkpoints.
Communicate clearly with both technical and non‑technical stakeholders.
Monitor platform performance, troubleshoot issues, and recommend new features.
Support change management and enablement by training SFMC users on new features.
Contribute to a positive team dynamic through respectful interactions.
Incorporate AAA’s vision, mission, and values in day‑to‑day activities.
SUPERVISORY RESPONSIBILITIES This job does not have supervisory responsibility.
MINIMUM QUALIFICATIONS
5+ years’ experience working with SFMC in a technical or marketing operations role.
3+ years’ experience with integrations between SFMC and Salesforce CRM and Adobe Experience Platform.
PREFERRED QUALIFICATIONS
Experience with multi‑platform MarTech integrations.
Working knowledge of Customer Data Platform (CDP) strategies and real‑time personalization use cases.
Salesforce Marketing Cloud certifications (Administrator, Developer, or Consultant).
Familiarity with project management tools such as Jira, Asana, or Workfront.
Experience working in Agile environments.
Understanding of data privacy regulations and how they impact marketing automation.
Experience working in a membership‑based, purpose‑driven, or customer‑centric organization.
Proficient in leveraging Artificial Intelligence and Machine Learning capabilities within marketing platforms.
CERTIFICATES, LICENSES, REGISTRATIONS
None
KNOWLEDGE, SKILLS, ABILITIES
Deep understanding of SFMC modules (Journey Builder, Automation Studio, Mobile Studio, Contact Builder, data extensions).
Proficient in AMPscript and SQL.
Able to translate complex technical concepts into actionable guidance.
Demonstrated ability to enhance customer experience through marketing technology.
Strong verbal and written communication skills.
Highly organized and detail‑oriented.
Strong problem‑solving and analytical skills.
Ownership‑driven, accountable for results.
Adaptable to new technologies and evolving priorities.
WORK ENVIRONMENT & PHYSICAL DEMANDS The physical environment is typical of an office space. Requires the employee to work inside for the duration of work. Must be able to remain in a stationary position, sitting for more than 50% of the time.
OTHER
Equipment used: computer, phone, virtual technologies, office equipment.
Travel: Rarely travel.
COMPENSATION
Hiring Range: $98,634 - $113,424
BENEFITS WE OFFER
Health insurance (medical, vision, dental, prescription drug)
Up to 22 days of Paid Time Off (PTO) in the first year
Eleven paid holidays
401(k) with employer match
Life, short‑term disability, and long‑term disability insurance
Flexible Spending Accounts
4 hours of volunteer time off per year
On‑Demand Pay / Earned Wage Access
Free Premier RV AAA Washington membership
Travel, insurance, and membership discounts and perks
Paid, ongoing training throughout your career
THRIVE wellness program
Tax‑advantaged commuter benefit
Free parking
Financial literacy education
Position/Job characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
#J-18808-Ljbffr