Fi
Email Marketing Manager
Welcome to Fi.
We’re a passionate team from Square, Google, TikTok, Peloton, Uber, and more working to transform the human‑pet relationship. Our mission is to develop cutting‑edge technology that revolutionizes what it means to be a pet parent. We are building a future where everyone knows how their pet feels in real time and how to keep them healthy and happy. If you thrive in innovative, collaborative work environments and want to help pets live longer, better lives, Fi could be the perfect fit.
Base pay range $90,000.00/yr - $150,000.00/yr
What You’ll Do:
Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage
Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind
Collaborate cross‑functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints
Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance
Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy
Expand Owned Channels Strategy: help define messaging across SMS, in‑app, and other owned channels to create a cohesive and impactful customer journey
Champion deliverability, compliance, and best practices — ensuring every message we send is on‑brand, relevant, and effective
What You’ll Bring:
3–5 years of experience in email and lifecycle marketing, ideally in a fast‑paced DTC or subscription‑based environment
Proven ability to design and deploy high‑impact campaigns end‑to‑end using CRM and ESP tools (we use Customer.io)
Strong grasp of segmentation, automation, personalization, and customer journey mapping
Analytical mindset — you know how to interpret data and translate insights into action, optimizing for engagement, conversion, and long‑term customer value
Experience partnering with creative and data teams to build campaigns that balance storytelling with performance
Comfort managing multiple projects and deadlines in a fast‑moving startup environment
Excellent communication skills and a sharp attention to detail
Passion for building systems that scale — and for helping pets live longer, healthier lives
Why You'll Love Us:
Time to Recharge: Enjoy flexible PTO to take the breaks you need
Top‑Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance
Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best
Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program
Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
Love for Friends + Family: Share the Fi magic with loved ones through our gifting program
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Internet
The anticipated base salary range for this position is $90,000 - $150,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. This role is also eligible for equity compensation.
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Base pay range $90,000.00/yr - $150,000.00/yr
What You’ll Do:
Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage
Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind
Collaborate cross‑functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints
Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance
Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy
Expand Owned Channels Strategy: help define messaging across SMS, in‑app, and other owned channels to create a cohesive and impactful customer journey
Champion deliverability, compliance, and best practices — ensuring every message we send is on‑brand, relevant, and effective
What You’ll Bring:
3–5 years of experience in email and lifecycle marketing, ideally in a fast‑paced DTC or subscription‑based environment
Proven ability to design and deploy high‑impact campaigns end‑to‑end using CRM and ESP tools (we use Customer.io)
Strong grasp of segmentation, automation, personalization, and customer journey mapping
Analytical mindset — you know how to interpret data and translate insights into action, optimizing for engagement, conversion, and long‑term customer value
Experience partnering with creative and data teams to build campaigns that balance storytelling with performance
Comfort managing multiple projects and deadlines in a fast‑moving startup environment
Excellent communication skills and a sharp attention to detail
Passion for building systems that scale — and for helping pets live longer, healthier lives
Why You'll Love Us:
Time to Recharge: Enjoy flexible PTO to take the breaks you need
Top‑Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance
Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best
Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program
Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
Love for Friends + Family: Share the Fi magic with loved ones through our gifting program
Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
Industries Technology, Information and Internet
The anticipated base salary range for this position is $90,000 - $150,000. Actual compensation will vary based on multiple factors, including skills, experience, market conditions, and role scope, which may evolve during the hiring process. This role is also eligible for equity compensation.
#J-18808-Ljbffr