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Informa Festivals

Paid Media Specialist

Informa Festivals, New York, New York, us, 10261

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Job Description This role is based in our 605 3rd Avenue, New York office.

Your Impact You'll take ownership of high-spending brand campaigns within Informa's centralized digital marketing team, managing paid media channels across Search, Social, and Display. Your innovative approach will help us exceed industry benchmarks and drive remarkable results.

What You'll Do

Create and optimize paid media campaigns across multiple brands

Identify growth opportunities to enhance campaign performance

Analyze data to make strategic recommendations

Collaborate with digital marketing teams on integrated strategies

Stay current with industry trends to implement best practices

Your Growth Journey You'll work alongside Senior Paid Media Managers who will provide expert guidance as you:

Develop advanced paid media skills

Learn multiple aspects of digital marketing

Build cross‑functional expertise

Shape innovative campaigns

Grow your career in a fast‑expanding team

Qualifications You’ll Bring

Experience in paid media channels (Google Ads, Facebook Ads, LinkedIn Ads, Display)

Skills in:

Campaign creation and management

Keyword planning and research

Budget management

Audience targeting

Data analysis

Google Analytics

Excel and Google tools

Strong communication abilities to explain complex concepts clearly

Analytical mindset and attention to detail

Drive to challenge the status quo

What Makes You Stand Out

Proactive approach to learning and improvement

Natural curiosity about digital marketing

Data‑driven decision‑making skills

Collaborative spirit

Pride in delivering quality work

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at

LifeAt.Informa.com

Our benefits include:

Great community:

a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment

Broader impact:

take up to four days per year to volunteer, with charity match funding available too

Career opportunity:

the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves

Time out:

15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more

Recognition for great work, with global awards and kudos programs

As an international company, the chance to collaborate with teams around the world

The salary range for this role is $60,000- $80,000 based on experience.

This posting will automatically expire on 12/12/25

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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