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Vida Health

Data Analyst - BIHA - Member Analytics/Marketing

Vida Health, Myrtle Point, Oregon, United States, 97458

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Employer Industry: Digital Health

Why consider this job opportunity:

Salary up to $110,000

Opportunity for career advancement and growth within the organization

Direct collaboration with senior leadership

Engaging work environment focused on marketing performance and member experience

Chance to drive meaningful insights that optimize marketing strategies and enhance member journeys

Supportive atmosphere for innovation in analytics solutions

What to Expect (Job Responsibilities):

Partner with marketing and product teams to translate business requirements into analytics solutions that drive member acquisition, engagement, and retention

Conduct in-depth analysis of marketing performance, member journey analytics, product adoption patterns, and engagement metrics

Build and maintain marketing attribution models, funnel conversion analytics, and member segmentation frameworks

Design and develop intuitive Looker dashboards for monitoring campaign performance and member engagement

Analyze product utilization patterns and support analysis for marketing campaigns and member journey optimization initiatives

What is Required (Qualifications):

1-3 years of experience in marketing analytics, product analytics, or data analytics roles

Strong SQL proficiency for complex member behavior and marketing performance analysis

Hands‑on experience with Looker for building dashboards and analytics models

Deep understanding of marketing attribution, conversion funnels, and member lifecycle analytics

Experience with healthcare claims data and understanding of HIPAA compliance in digital health contexts

How to Stand Out (Preferred Qualifications):

Bachelor's degree in Business, Marketing, Data Science, Statistics, or a related field

Familiarity with GCP services and BigQuery for large‑scale member data analysis

Experience with cloud data warehouses (BigQuery, Snowflake, or similar)

Knowledge of data transformation tools (DBT preferred)

Familiarity with product analytics tools (Amplitude, Mixpanel, or similar)

#DigitalHealth #DataAnalytics #MarketingPerformance #CareerOpportunities #HealthcareData

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