Copper Ridge Nursing
Admissions Liaison/Marketing
Copper Ridge Nursing, Sykesville, Maryland, United States, 21784
Admissions Liaison/Marketing
at
Copper Ridge Nursing
Join our wonderful team as an
Admissions Liaison/Marketing
today!
Base pay range $65,000.00/yr - $80,000.00/yr
Position Description The Admissions Liaison/Marketing will coordinate and implement effective facility marketing and sales programs. Ensure the facility meets its sales objectives. Lead and coordinate the admissions process. Responsible for the facility’s census growth and quality mix. While this individual cannot market nor fill the building themselves, they must be able to develop and lead the facility marketing team to achieve business goals.
What you will do
Develop and implement a team-based, facility-level Marketing Plan to include: analyzing the local healthcare system; identifying and meeting needs of customers; determining core competitive advantages; building a core selling message; establishing reach and frequency for target customers and prospects and; coordinating selling strategies and tactics.
Make external sales calls on target market in order to execute facility Marketing Plan and achieve census and quality mix goals.
Understand census, quality mix and bed management needs of the facility.
Maintain referral management database as a sales management tool.
Work with the Administrator to identify and develop an Admission Team, to include Administrator, department heads, etc. This team will process admissions paperwork, ensure appropriate payor source, conduct tours, etc.
Provide daily updates to the Admission Team regarding marketing and admissions activities.
Maintain a close working relationship with the Director of Nursing and the Business Office Manager to ensure appropriate and efficient decisions about prospective admissions.
Make admissions recommendations to facility management.
When admissions determinations are made, communicate with nursing and housekeeping about appropriate room and bed selection, as well as special needs of new admits to staff to facilitate a smooth transition.
Confirm that the Admissions Team obtains appropriate admission paperwork and signatures from residents or responsible parties prior to each admission.
Round hospitals and perform bedside sales of the beds at the facility.
What you need
Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred. Equivalent related work experience may be acceptable.
Experience in a sales/marketing position with a proven track record of success; healthcare experience a plus.
Demonstrated ability to understand and promote technical information (i.e. clinical outcomes, data points).
Effective verbal and written English communication skills.
Proven effective public speaking and presentation skills.
Demonstrated intermediate to advanced skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation.
Highest level of professionalism with the ability to maintain confidentiality.
Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.
Benefits 401k, health, life, vision, and dental insurance, PTO (paid time off), overtime pay, TapCheck, premium holiday pay, disability insurance, and stability in the strong leadership/management team who strives & achieves customer service excellence with dedicated staff qualifications.
Per the Centers for Medicare & Medicaid Services (CMS) guidelines, COVID-19 vaccines, or an approved exemption, are mandatory and are a requirement to work in our community.
If you're ready to join a vibrant team with opportunities for growth,
click the apply button to start your application!
Copper Ridge is an equal opportunity employer and promotes a drug-free workplace.
Seniority Level Entry level
Employment Type Full-time
Job Function
Education and Training
Hospitals and Health Care
#J-18808-Ljbffr
at
Copper Ridge Nursing
Join our wonderful team as an
Admissions Liaison/Marketing
today!
Base pay range $65,000.00/yr - $80,000.00/yr
Position Description The Admissions Liaison/Marketing will coordinate and implement effective facility marketing and sales programs. Ensure the facility meets its sales objectives. Lead and coordinate the admissions process. Responsible for the facility’s census growth and quality mix. While this individual cannot market nor fill the building themselves, they must be able to develop and lead the facility marketing team to achieve business goals.
What you will do
Develop and implement a team-based, facility-level Marketing Plan to include: analyzing the local healthcare system; identifying and meeting needs of customers; determining core competitive advantages; building a core selling message; establishing reach and frequency for target customers and prospects and; coordinating selling strategies and tactics.
Make external sales calls on target market in order to execute facility Marketing Plan and achieve census and quality mix goals.
Understand census, quality mix and bed management needs of the facility.
Maintain referral management database as a sales management tool.
Work with the Administrator to identify and develop an Admission Team, to include Administrator, department heads, etc. This team will process admissions paperwork, ensure appropriate payor source, conduct tours, etc.
Provide daily updates to the Admission Team regarding marketing and admissions activities.
Maintain a close working relationship with the Director of Nursing and the Business Office Manager to ensure appropriate and efficient decisions about prospective admissions.
Make admissions recommendations to facility management.
When admissions determinations are made, communicate with nursing and housekeeping about appropriate room and bed selection, as well as special needs of new admits to staff to facilitate a smooth transition.
Confirm that the Admissions Team obtains appropriate admission paperwork and signatures from residents or responsible parties prior to each admission.
Round hospitals and perform bedside sales of the beds at the facility.
What you need
Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred. Equivalent related work experience may be acceptable.
Experience in a sales/marketing position with a proven track record of success; healthcare experience a plus.
Demonstrated ability to understand and promote technical information (i.e. clinical outcomes, data points).
Effective verbal and written English communication skills.
Proven effective public speaking and presentation skills.
Demonstrated intermediate to advanced skills in Microsoft Word, Excel, Power Point and Outlook, Internet and Intranet navigation.
Highest level of professionalism with the ability to maintain confidentiality.
Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.
Benefits 401k, health, life, vision, and dental insurance, PTO (paid time off), overtime pay, TapCheck, premium holiday pay, disability insurance, and stability in the strong leadership/management team who strives & achieves customer service excellence with dedicated staff qualifications.
Per the Centers for Medicare & Medicaid Services (CMS) guidelines, COVID-19 vaccines, or an approved exemption, are mandatory and are a requirement to work in our community.
If you're ready to join a vibrant team with opportunities for growth,
click the apply button to start your application!
Copper Ridge is an equal opportunity employer and promotes a drug-free workplace.
Seniority Level Entry level
Employment Type Full-time
Job Function
Education and Training
Hospitals and Health Care
#J-18808-Ljbffr