Salt Lake Community College (UT)
Assistant VP, Institutional Marketing & Communications
Salt Lake Community College (UT), Taylorsville, Utah, United States
Institutional Marketing & Communications – Assistant Vice President
Reporting to the Vice President for Institutional Advancement, the Assistant Vice President (AVP) for Institutional Marketing and Communications (IMC) is a full‑time, benefits‑eligible position responsible for conceptualizing and directing comprehensive, integrated marketing, communication, and public relations campaigns that increase student enrollment, advance the mission, strategic plan, and operational goals of Salt Lake Community College (SLCC). This includes leading brand identity, strategy, management, and compliance, overseeing all institutional marketing channels, and tracking performance. The AVP leads a team of 20–30 professionals across strategic communications, public relations, digital marketing, marketing management, printing services, and creative services. In addition, the AVP leads SLCC agency that assists with brand identify, enrollment campaigns, creativity, and ad placement.
The AVP will play a critical role in positioning the institutional marketing and communication office to best align departmental efforts with college‑wide priorities. This position requires strong change‑management skills to help the team navigate complex opportunities.
This position is at‑will.
Essential Duties & Responsibilities Strategic Marketing
Develop and execute an integrated marketing and communications strategy aligned with SLCC’s mission, vision, and values to raise visibility, enroll students, and garner philanthropic and legislative support.
Determine mix of paid advertising, digital communications, strategic communications, direct mail, social media, public relations, sponsorships, and special events to build brand awareness.
Manage and oversee agency relationship including but not limited to evaluating marketing spending, directing resources to high‑impact strategies, and building overarching brand, marketing, communications plan.
Develop systems that ensure team members can measure marketing effectiveness, track results, and communicate outcomes to stakeholders for continuous improvement.
Conduct research with key stakeholders such as students, alumni, faculty, staff, and community members to improve marketing channels and tools.
Lead college‑wide brand management, including messaging, design, and brand compliance.
Oversee all institutional marketing channels, including enrollment campaigns, public/media relations, strategic communications, social media channels, multimedia productions, publications, and the website.
Support senior leadership, including the President, Executive Cabinet, Board of Trustees, and other governing bodies with strategic communication guidance and support.
Team Leadership and Change Management
Lead and mentor a team of marketing and communications professionals. IMC team is currently divided into the following teams: Digital (web, social, videography), Strategic Communications and PR, Design Studio, and Marketing Managers.
Foster a collaborative and high‑performing work environment.
Apply change‑management principles to guide teams through organizational shifts and align departmental efforts with institutional goals.
Balance competing priorities while working cross‑functionally with peers, managers, subordinates, and vendors.
Ensure IMC departments are aligned and working in concert to propel SLCC’s brand, mission, and strategic direction.
Content Strategy and Execution.
Oversee content development and quality control for multiple audiences and communication vehicles, including publications, collateral, and websites.
Utilize web content strategies to drive engagement and track key conversions.
Ensure timely and budget‑compliant completion of projects.
Collaboration and Representation
Proactively engage with administrators, faculty, and staff to create framework for impactful institutional and school‑level marketing and communication plans.
Represent IMC in campus‑wide initiatives and external engagements.
Maintain confidentiality and uphold professional standards in all communications.
Participate in professional development, campus collaboration, and compliance monitoring as needed.
Other duties as assigned.
Knowledge, Skills & Abilities
Strategic, analytical, and budgetary expertise.
Deep understanding of marketing, communications, and public relations principles.
Experience with web content strategy and digital engagement.
Strong supervisory and mentoring skills.
Ability to manage complex teams and lead through change.
Attention to detail and creative problem‑solving.
Experience working with various teams and audiences.
Ability to communicate effectively with a broad range of people with a variety of abilities and backgrounds, to maintain good working relationships across the College.
Ability to work with all groups from a variety of academic, socioeconomic, cultural, and ethnic backgrounds, and with community college students, faculty, and staff, including those with disabilities.
Qualifications
Bachelor’s degree in related field.
Five (5) years of full‑time marketing/communication experience.
Five (5) years of direct supervisory experience managing marketing/communication professionals or service providers.
Five (5) years of budgetary experience managing annual budgets exceeding $500K.
Master’s degree in related field.
Eight (8) years of direct supervisory experience managing marketing/communication/PR professionals or service providers.
Demonstrated experience working within a technical college or a comprehensive community college environment, with an understanding of the unique audiences, missions, and operational structures of such institutions.
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The AVP will play a critical role in positioning the institutional marketing and communication office to best align departmental efforts with college‑wide priorities. This position requires strong change‑management skills to help the team navigate complex opportunities.
This position is at‑will.
Essential Duties & Responsibilities Strategic Marketing
Develop and execute an integrated marketing and communications strategy aligned with SLCC’s mission, vision, and values to raise visibility, enroll students, and garner philanthropic and legislative support.
Determine mix of paid advertising, digital communications, strategic communications, direct mail, social media, public relations, sponsorships, and special events to build brand awareness.
Manage and oversee agency relationship including but not limited to evaluating marketing spending, directing resources to high‑impact strategies, and building overarching brand, marketing, communications plan.
Develop systems that ensure team members can measure marketing effectiveness, track results, and communicate outcomes to stakeholders for continuous improvement.
Conduct research with key stakeholders such as students, alumni, faculty, staff, and community members to improve marketing channels and tools.
Lead college‑wide brand management, including messaging, design, and brand compliance.
Oversee all institutional marketing channels, including enrollment campaigns, public/media relations, strategic communications, social media channels, multimedia productions, publications, and the website.
Support senior leadership, including the President, Executive Cabinet, Board of Trustees, and other governing bodies with strategic communication guidance and support.
Team Leadership and Change Management
Lead and mentor a team of marketing and communications professionals. IMC team is currently divided into the following teams: Digital (web, social, videography), Strategic Communications and PR, Design Studio, and Marketing Managers.
Foster a collaborative and high‑performing work environment.
Apply change‑management principles to guide teams through organizational shifts and align departmental efforts with institutional goals.
Balance competing priorities while working cross‑functionally with peers, managers, subordinates, and vendors.
Ensure IMC departments are aligned and working in concert to propel SLCC’s brand, mission, and strategic direction.
Content Strategy and Execution.
Oversee content development and quality control for multiple audiences and communication vehicles, including publications, collateral, and websites.
Utilize web content strategies to drive engagement and track key conversions.
Ensure timely and budget‑compliant completion of projects.
Collaboration and Representation
Proactively engage with administrators, faculty, and staff to create framework for impactful institutional and school‑level marketing and communication plans.
Represent IMC in campus‑wide initiatives and external engagements.
Maintain confidentiality and uphold professional standards in all communications.
Participate in professional development, campus collaboration, and compliance monitoring as needed.
Other duties as assigned.
Knowledge, Skills & Abilities
Strategic, analytical, and budgetary expertise.
Deep understanding of marketing, communications, and public relations principles.
Experience with web content strategy and digital engagement.
Strong supervisory and mentoring skills.
Ability to manage complex teams and lead through change.
Attention to detail and creative problem‑solving.
Experience working with various teams and audiences.
Ability to communicate effectively with a broad range of people with a variety of abilities and backgrounds, to maintain good working relationships across the College.
Ability to work with all groups from a variety of academic, socioeconomic, cultural, and ethnic backgrounds, and with community college students, faculty, and staff, including those with disabilities.
Qualifications
Bachelor’s degree in related field.
Five (5) years of full‑time marketing/communication experience.
Five (5) years of direct supervisory experience managing marketing/communication professionals or service providers.
Five (5) years of budgetary experience managing annual budgets exceeding $500K.
Master’s degree in related field.
Eight (8) years of direct supervisory experience managing marketing/communication/PR professionals or service providers.
Demonstrated experience working within a technical college or a comprehensive community college environment, with an understanding of the unique audiences, missions, and operational structures of such institutions.
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