Human
Senior Paid Media Strategist (Meta, Google)
Human, California, Missouri, United States, 65018
Senior Paid Media Strategist (Meta, Google)
Hi! I’m Joel. Thank you for taking a minute to check us out. I promise not to waste your time. Are you looking for a career and company with a higher purpose that you feel more connected to? Then read on…
In a world where people are quitting at record rates and evaluating what they want to do with their lives, we believe our original mission (way before the pandemic) is more important than ever:
Our mission is to: ENJOY LIFE AND HELP OTHERS.
Human is a full-service digital marketing agency designed to grow great companies and have fun while doing it. We prioritize your satisfaction to ensure we can deliver the highest ROI for our clients.
We accomplish this by aligning team members with their personal and career goals, providing learning opportunities and focusing on happiness with the best culture. With a strong, productive and happy internal team, we go to market with the best digital marketing strategies.
The Goods:
OTE: $90,000 - $110,000
Flexible Schedule
Unlimited Vacation – Take vacation when you need it
Excellent Health Benefits – Great options & 100% employee coverage
401K
About the Role This is a hands‑on performance media role focused on planning, launching, and optimizing campaigns across Meta, Google, YouTube, TikTok, and emerging platforms. You’ll manage daily execution, testing, pacing, and reporting while translating performance into clear recommendations for clients. The role is highly client‑facing and requires strong communication, data fluency, and collaboration with account managers, creative, and analytics to ensure paid media aligns with client goals and profitability targets.
Key Responsibilities
Own full‑funnel paid media strategy and deployment for client accounts across Meta, Google, YouTube, TikTok, and other emerging channels.
Lead campaign planning, build, optimization, and budget management across platforms.
Use data to continuously analyze performance and drive decision‑making that improves Contribution Margin.
Identify trends, formulate hypotheses, and run multivariate tests to improve creative and audience performance.
Translate performance insights into clear, actionable strategy for both internal teams and clients.
Serve as a strategic advisor and main point of contact for paid media with key clients.
Clearly communicate strategy, performance, and insights to clients on a weekly/monthly basis.
Proactively bring recommendations to clients, backed by data and trends.
Cross‑functional Collaboration
Work closely with account managers, creative, and analytics teams to align paid media with broader marketing objectives.
Guide creative direction based on performance data—partner with design/copy teams to brief and refine ad assets.
Requirements
4+ years of experience in performance media buying, with a heavy focus on Meta and Google.
Proven ability to manage millions in media spend across multiple clients.
Deep understanding of eCommerce Incrementality and KPIs including Contribution Margin, CAC, LTV:CAC, ROAS. Hyper familiar with daily and weekly incrementality and incrementality testing.
Strong working knowledge of paid social platforms (Meta), with additional experience in Google Ads, TikTok, and YouTube preferred.
Client‑facing experience: able to present insights, manage expectations, and build trusted relationships.
Agency experience is strongly preferred.
Proficient in analytics platforms (GA4, Northbeam, Triple Whale, etc.).
Comfortable managing multiple accounts in a fast‑paced, deadline‑driven environment.
#J-18808-Ljbffr
In a world where people are quitting at record rates and evaluating what they want to do with their lives, we believe our original mission (way before the pandemic) is more important than ever:
Our mission is to: ENJOY LIFE AND HELP OTHERS.
Human is a full-service digital marketing agency designed to grow great companies and have fun while doing it. We prioritize your satisfaction to ensure we can deliver the highest ROI for our clients.
We accomplish this by aligning team members with their personal and career goals, providing learning opportunities and focusing on happiness with the best culture. With a strong, productive and happy internal team, we go to market with the best digital marketing strategies.
The Goods:
OTE: $90,000 - $110,000
Flexible Schedule
Unlimited Vacation – Take vacation when you need it
Excellent Health Benefits – Great options & 100% employee coverage
401K
About the Role This is a hands‑on performance media role focused on planning, launching, and optimizing campaigns across Meta, Google, YouTube, TikTok, and emerging platforms. You’ll manage daily execution, testing, pacing, and reporting while translating performance into clear recommendations for clients. The role is highly client‑facing and requires strong communication, data fluency, and collaboration with account managers, creative, and analytics to ensure paid media aligns with client goals and profitability targets.
Key Responsibilities
Own full‑funnel paid media strategy and deployment for client accounts across Meta, Google, YouTube, TikTok, and other emerging channels.
Lead campaign planning, build, optimization, and budget management across platforms.
Use data to continuously analyze performance and drive decision‑making that improves Contribution Margin.
Identify trends, formulate hypotheses, and run multivariate tests to improve creative and audience performance.
Translate performance insights into clear, actionable strategy for both internal teams and clients.
Serve as a strategic advisor and main point of contact for paid media with key clients.
Clearly communicate strategy, performance, and insights to clients on a weekly/monthly basis.
Proactively bring recommendations to clients, backed by data and trends.
Cross‑functional Collaboration
Work closely with account managers, creative, and analytics teams to align paid media with broader marketing objectives.
Guide creative direction based on performance data—partner with design/copy teams to brief and refine ad assets.
Requirements
4+ years of experience in performance media buying, with a heavy focus on Meta and Google.
Proven ability to manage millions in media spend across multiple clients.
Deep understanding of eCommerce Incrementality and KPIs including Contribution Margin, CAC, LTV:CAC, ROAS. Hyper familiar with daily and weekly incrementality and incrementality testing.
Strong working knowledge of paid social platforms (Meta), with additional experience in Google Ads, TikTok, and YouTube preferred.
Client‑facing experience: able to present insights, manage expectations, and build trusted relationships.
Agency experience is strongly preferred.
Proficient in analytics platforms (GA4, Northbeam, Triple Whale, etc.).
Comfortable managing multiple accounts in a fast‑paced, deadline‑driven environment.
#J-18808-Ljbffr