Choice Hotels International
Customer Relationship Marketing Analyst
Choice Hotels International, North Bethesda, Maryland, United States
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Customer Relationship Marketing Analyst
role at
Choice Hotels International
Job Summary The Customer Relationship Marketing Analyst plays a key role in supporting Choice Hotels’ consumer-facing advertising and marketing efforts. This position focuses on executing and measuring omni-channel marketing strategies, including email communications for Choice Privileges partnership marketing. As part of a collaborative team, the Analyst contributes to campaign execution, performance analysis, and continuous improvement efforts. The role requires strong analytical and marketing skills to support initiatives across multiple segments and channels.
Responsibilities Project Performance & Operations
Build and deploy email campaigns using content design tools, including audience segmentation and delivery setup.
Compile and organize performance data for promotional and partnership efforts based on established KPIs.
Assist in assessing performance across strategic and loyalty partnerships, and MarTech programs.
Collaborate with BInsights and Analytics to analyze campaign outcomes and provide data-driven insights.
Support targeted segmentation efforts using attitudinal and behavioral data to improve engagement and drive incremental revenue.
Maintain collaborative relationships across internal departments and external partners.
Assist in campaign execution, including testing design, implementation, and measurement.
Campaign & Project Support
Implement and track marketing campaigns for partnership advertising initiatives.
Ensure alignment across channels to support marketing and promotional objectives.
Coordinate with cross-functional teams for timely execution and delivery.
Marketing Support & Insights
Apply industry best practices and internal metrics to optimize campaign creative and identify key learnings.
Partner with Content and ChoiceHotels.com teams to support test-and-learn initiatives.
Monitor competitor campaigns, MarTech developments, and emerging trends.
Summarize data to measure campaign performance and ROI.
Prepare presentation materials and reports for senior management and stakeholders.
Represent Marketing at internal and external events as needed (e.g., franchisee orientations, Convention, Fall Regionals).
Qualifications Employment Experience
3–4 years of experience in marketing, email marketing, communications, or customer relationship marketing.
Experience in advertising agencies, in-house marketing teams, or loyalty/CRM program environments preferred.
Knowledge of integrated marketing communications across traditional and digital channels.
Strong analytical mindset with ability to interpret data and translate insights into recommendations.
Experience with email marketing platforms, segmentation, and deployment tools preferred.
Demonstrated cross-functional collaboration with internal teams and external partners.
Passion for testing, learning, and continuous improvement in marketing performance.
Technical Skills
Strong verbal, written, and listening communication skills.
Excellent project management and analytical skills.
Strong attention to detail and accuracy.
Proficient in MS Office (Outlook, Word, PowerPoint, Excel).
Experience building emails and using project management software.
Basic understanding of HTML required.
Additional Skills & Competencies
Ability to work independently and collaboratively in a cross-functional environment.
Strong interpersonal skills and professional demeanor.
Ability to develop and manage successful internal and external relationships.
Education Requirements
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field; or an equivalent combination of education and experience.
Salary Range The salary range for this position is $64,000 - $75,000.
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world with 7,500 hotels in 45+ countries and territories. The company offers a range of high-quality lodging options across various segments and is committed to delivering excellent guest experiences and supporting its franchise partners.
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Customer Relationship Marketing Analyst
role at
Choice Hotels International
Job Summary The Customer Relationship Marketing Analyst plays a key role in supporting Choice Hotels’ consumer-facing advertising and marketing efforts. This position focuses on executing and measuring omni-channel marketing strategies, including email communications for Choice Privileges partnership marketing. As part of a collaborative team, the Analyst contributes to campaign execution, performance analysis, and continuous improvement efforts. The role requires strong analytical and marketing skills to support initiatives across multiple segments and channels.
Responsibilities Project Performance & Operations
Build and deploy email campaigns using content design tools, including audience segmentation and delivery setup.
Compile and organize performance data for promotional and partnership efforts based on established KPIs.
Assist in assessing performance across strategic and loyalty partnerships, and MarTech programs.
Collaborate with BInsights and Analytics to analyze campaign outcomes and provide data-driven insights.
Support targeted segmentation efforts using attitudinal and behavioral data to improve engagement and drive incremental revenue.
Maintain collaborative relationships across internal departments and external partners.
Assist in campaign execution, including testing design, implementation, and measurement.
Campaign & Project Support
Implement and track marketing campaigns for partnership advertising initiatives.
Ensure alignment across channels to support marketing and promotional objectives.
Coordinate with cross-functional teams for timely execution and delivery.
Marketing Support & Insights
Apply industry best practices and internal metrics to optimize campaign creative and identify key learnings.
Partner with Content and ChoiceHotels.com teams to support test-and-learn initiatives.
Monitor competitor campaigns, MarTech developments, and emerging trends.
Summarize data to measure campaign performance and ROI.
Prepare presentation materials and reports for senior management and stakeholders.
Represent Marketing at internal and external events as needed (e.g., franchisee orientations, Convention, Fall Regionals).
Qualifications Employment Experience
3–4 years of experience in marketing, email marketing, communications, or customer relationship marketing.
Experience in advertising agencies, in-house marketing teams, or loyalty/CRM program environments preferred.
Knowledge of integrated marketing communications across traditional and digital channels.
Strong analytical mindset with ability to interpret data and translate insights into recommendations.
Experience with email marketing platforms, segmentation, and deployment tools preferred.
Demonstrated cross-functional collaboration with internal teams and external partners.
Passion for testing, learning, and continuous improvement in marketing performance.
Technical Skills
Strong verbal, written, and listening communication skills.
Excellent project management and analytical skills.
Strong attention to detail and accuracy.
Proficient in MS Office (Outlook, Word, PowerPoint, Excel).
Experience building emails and using project management software.
Basic understanding of HTML required.
Additional Skills & Competencies
Ability to work independently and collaboratively in a cross-functional environment.
Strong interpersonal skills and professional demeanor.
Ability to develop and manage successful internal and external relationships.
Education Requirements
Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field; or an equivalent combination of education and experience.
Salary Range The salary range for this position is $64,000 - $75,000.
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
About Choice Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world with 7,500 hotels in 45+ countries and territories. The company offers a range of high-quality lodging options across various segments and is committed to delivering excellent guest experiences and supporting its franchise partners.
#J-18808-Ljbffr