Gundersen Health System
Marketing Consultant | Strategy, Brand, Marketing & Communication
Gundersen Health System, Madison, Wisconsin, United States
Marketing Consultant | Strategy, Brand, Marketing & Communication
2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Love + medicine is who we are, it's what we do, it's why people want to work here. If you’re looking for a job to love, apply today. Scheduled Weekly Hours 40 We are seeking a goal-oriented, strategic-minded Marketing Consultant who is passionate about making a meaningful impact in healthcare. This "get it done" individual thrives in dynamic environments, combining analytical insight with creativity to drive results. Above all, they care deeply about people, patients, consumers, and colleagues alike, and are dedicated to developing marketing strategies that truly resonate and support Emplify Health’s mission to improve lives. The Marketing Consultant serves as a strategic partner to Emplify Health, leading the development, execution, and optimization of comprehensive marketing initiatives. This role demands a deep understanding of marketing strategy, brand positioning, and audience engagement across both digital and traditional channels. The Marketing Consultant will leverage patient and consumer insights to craft and implement strategic marketing, brand, and development plans aligned with enterprise priorities. Key Responsibilities
Collaborate with the Marketing Manager and cross-functional teams including market research, corporate communications, brand, digital marketing, design, finance, affiliates, clinical, and administrative leadership. Identify and analyze consumer trends, market intelligence, and business goals to develop high-impact, insight-driven marketing strategies. Utilize analytical thinking and curiosity about consumer, market, and industry trends to provide actionable and measurable recommendations. Lead the execution and optimization of marketing initiatives that enhance brand positioning and audience engagement. Partner with outside agencies and vendors to support marketing efforts. Qualifications
Bachelor’s degree in Marketing, Business, or a related field required; Master’s degree in Business Administration (MBA) preferred. 5-7 years of experience in corporate marketing, strategic planning, or business development. Preferred: 2 years of experience engaging with upper-level decision makers. Strong leadership, analytical, and communication skills. Forward-thinking mindset with the ability to translate insights into strategic actions. Ad agency, CRM, and media buying experience strongly preferred. Emplify Health is comprised of two of the Midwest’s most respected healthcare systems, Bellin Health and Gundersen Health System. Once neighbors, we are now partners, united in our mission to provide exceptional care to our communities. As a not-for-profit, patient-centered healthcare network, we have headquarters in Green Bay and La Crosse, Wisconsin. Our extensive network includes 11 hospitals and more than 100 clinics, serving 67 cities and rural communities across Wisconsin, Iowa, Minnesota and Michigan’s Upper Peninsula. With over 4,500 dedicated nurses and providers, we are committed to delivering primary, specialty and emergency care, along with innovative medical education programs. Join us in making a meaningful difference in the lives of our patients and communities. If you need assistance with any portion of the application or have questions about the position, please contact HR-Recruitment@gundersenhealth.org or call 608-775-0267. Equal Opportunity Employer #J-18808-Ljbffr
2 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Love + medicine is who we are, it's what we do, it's why people want to work here. If you’re looking for a job to love, apply today. Scheduled Weekly Hours 40 We are seeking a goal-oriented, strategic-minded Marketing Consultant who is passionate about making a meaningful impact in healthcare. This "get it done" individual thrives in dynamic environments, combining analytical insight with creativity to drive results. Above all, they care deeply about people, patients, consumers, and colleagues alike, and are dedicated to developing marketing strategies that truly resonate and support Emplify Health’s mission to improve lives. The Marketing Consultant serves as a strategic partner to Emplify Health, leading the development, execution, and optimization of comprehensive marketing initiatives. This role demands a deep understanding of marketing strategy, brand positioning, and audience engagement across both digital and traditional channels. The Marketing Consultant will leverage patient and consumer insights to craft and implement strategic marketing, brand, and development plans aligned with enterprise priorities. Key Responsibilities
Collaborate with the Marketing Manager and cross-functional teams including market research, corporate communications, brand, digital marketing, design, finance, affiliates, clinical, and administrative leadership. Identify and analyze consumer trends, market intelligence, and business goals to develop high-impact, insight-driven marketing strategies. Utilize analytical thinking and curiosity about consumer, market, and industry trends to provide actionable and measurable recommendations. Lead the execution and optimization of marketing initiatives that enhance brand positioning and audience engagement. Partner with outside agencies and vendors to support marketing efforts. Qualifications
Bachelor’s degree in Marketing, Business, or a related field required; Master’s degree in Business Administration (MBA) preferred. 5-7 years of experience in corporate marketing, strategic planning, or business development. Preferred: 2 years of experience engaging with upper-level decision makers. Strong leadership, analytical, and communication skills. Forward-thinking mindset with the ability to translate insights into strategic actions. Ad agency, CRM, and media buying experience strongly preferred. Emplify Health is comprised of two of the Midwest’s most respected healthcare systems, Bellin Health and Gundersen Health System. Once neighbors, we are now partners, united in our mission to provide exceptional care to our communities. As a not-for-profit, patient-centered healthcare network, we have headquarters in Green Bay and La Crosse, Wisconsin. Our extensive network includes 11 hospitals and more than 100 clinics, serving 67 cities and rural communities across Wisconsin, Iowa, Minnesota and Michigan’s Upper Peninsula. With over 4,500 dedicated nurses and providers, we are committed to delivering primary, specialty and emergency care, along with innovative medical education programs. Join us in making a meaningful difference in the lives of our patients and communities. If you need assistance with any portion of the application or have questions about the position, please contact HR-Recruitment@gundersenhealth.org or call 608-775-0267. Equal Opportunity Employer #J-18808-Ljbffr