Communications and Marketing Manager

Overview Play a pivotal role in growing the museum’s audience, deepening engagement, and converting interest into trial visits and memberships. We seek a strategically-minded proactive doer to launch the museum’s brand and build communications and marketing capacity. This role is perfect for someone who enjoys shaping strategy while rolling up their sleeves to make it happen.

DuMA has entered a transformative chapter with the launch of a bold new brand identity and the opening of its temporary residency in the Millwork District. We seek an experienced communications professional to mold a new role, build collaborative processes, and move quickly from concept to action.

Objectives

Drive traffic to the museum and propel long-term growth

Reach and engage new audiences (local and regional)

Increase engagement with current audiences (repeat visitation and membership)

Coordinate and lead stakeholders through a rebranding effort

Develop and implement collaborative, cross-departmental processes that strengthen how the museum communicates its programs, exhibitions, and impact

Key Responsibilities Content & Campaign Development

Ignite brand awareness and propel audience growth (local and regional markets)

Create and publish content that engages target audiences, inspires trust, deepens loyalty, and meets attendance and revenue goals

Create and manage social media storytelling using visual-first channels to highlight exhibitions, programs, artists, and the Museum’s impact

Plan, write, and manage email campaigns to drive participation and giving, ensuring consistent messaging and brand voice

Design and execute targeted paid advertising campaigns

Communications Management

Develop and implement interdepartmental content calendars

Collaborate with Curatorial Director, Advancement Director, and Director of Learning and Engagement to develop prioritized messaging plans

Collaborate with Development team to achieve giving and membership goals

Manage day-to-day execution of campaigns

Oversee content and tone for all Museum-owned media

Lead and execute a comprehensive earned media strategy that extends reach

Analytics, Integration & Optimization

Analyze and report on marketing performance and ROI

Create and implement new processes and systems (CMS, CRM, Analytics)

Maintain consistency of brand voice and mission across all channels

Desired Experience and Background

Collaborative spirit with a passion for the arts and community engagement

Exceptional storyteller who engages broad audiences

Relationship builder who partners effectively to expand reach

Proven experience in B2C multichannel communications, marketing, membership, or annual fund campaigns, ideally within nonprofit, hospitality, or education sectors

Entrepreneurial mindset and success working with modest budgets. Experience leveraging creativity, partnerships, and earned opportunities

Track record creating highly engaging and persuasive written and video content

Data-driven approach with the ability to turn insights into action

Success in This Role Looks Like

Growth in first-time visitors engaging with the museum

Increased membership acquisition and renewal rates

Clear, data-backed reporting that demonstrates ROI of strategies

Systems, Tools, and Methods

Basic understanding of content management systems (CMS), search engine optimization (SEO), and ability to serve valuable content to users

Familiarity with social media platforms. Experience with short-form video creation and community engagement

Experience with remarketing and retargeting tools (Google Ads, Meta Ads Manager)

Knowledge of email marketing platforms (Mailchimp, Constant Contact, or similar)

Comfort with Google Analytics / GA4 and campaign performance reporting

Project management and collaboration tools (Asana or similar)

ESSENTIAL JOB FUNCTIONS

Must possess a valid driver’s license and means of personal transportation

Ability to work evening and weekend hours

Ability to sit or stand for extended periods

Ability to read, write, and speak English proficiently

Intermediate to advanced computer skills, including a high degree of familiarity with Microsoft Office applications (Word and Excel)

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