Marketing Coordinator Job at American Way Exteriors LLC in Dayton

Company Description

American Way Exteriors LLC is a trusted roofing and siding contractor, serving residential and commercial property owners across Ohio. We specialize in premium products, including James Hardie siding as an Elite Preferred Contractor and BRAVA Roofing products as a Preferred Contractor. Our commitment to quality ensures exceptional service and durable solutions. We are dedicated to delivering top-tier craftsmanship and customer satisfaction.

Role Description: Marketing Coordinator with Social Media Focus

As our Marketing Coordinator, you’ll support the Marketing Director and play a key role in helping the company grow as we expand into Cincinnati, Columbus, and Cleveland in 2026.

This is a hands‑on, fast‑moving role perfect for someone who thrives in creative problem‑solving, content creation, and local brand building. You’ll have room to learn, test ideas, and see the real impact of your work on a growing brand.

Key Responsibilities

• Work in close collaboration with the marketing director
• Assist in execution of various marketing tasks and projects as assigned
• This role is dynamic and assigned responsibilities may vary based on marketing needs

Content Creation and Planning

• Write captions, blogs, and marketing copy aligned with brand voice.
• Create and edit visual content using a software of your choice (graphics, reels, carousels, stories)
• Capture on‑site videos and photos for social media and marketing campaigns
• Collect and organize before/after project photos, customer testimonials, and other similar content
• Work with the Marketing Director to brainstorm campaign ideas, collaborations, promotions, and events.

Social Media Management

• Plan and manage the monthly content calendar across Instagram, Facebook, and other platforms
• Schedule and publish posts, track performance, and create bi‑weekly reports
• Suggest improvements to boost visibility, engagement, and conversions
• Produce monthly performance reports with actionable insights

Marketing Organization

• Maintain a library of project photos, video clips, and marketing materials.
• Keep project timelines and deadlines organized
• Participate in bi‑weekly and monthly marketing review meetings
• Assist in execution of various marketing tasks and projects as assigned
• This role is dynamic and assigned responsibilities may vary based on marketing needs

Qualifications

• 1‑3 years of marketing or social‑media management experience (or strong portfolio/passion for it)
• Photo and video recording and editing skills
• Basic graphic design experience (Canva, Adobe or similar)
• Familiarity with Google systems (Sheets, Gmail, etc.)
• Strong Communication and Writing skills

Skills

• Creative thinker who understands social media trends
• Highly organized with strong communication skills
• Self‑motivated and proactive
• A good eye for design and detail

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance