Resolve Tech Solutions is hiring: Marketing Director in Fort Worth

Internal Talent Acquisition Leader | Google Analytics

Position Summary

The Director of Marketing is responsible for leading the strategic planning, execution, and optimization of marketing programs that drive brand visibility, demand generation, and revenue growth for RTS. This role owns the marketing function end-to-end—including brand strategy, campaign architecture, content development, partner marketing, and sales enablement—and ensures marketing is tightly aligned to RTS’s growth priorities across cloud migration, ERP modernization, and digital transformation services.

Key Responsibilities

• Lead Generation & Demand Marketing
• Develop and oversee the integrated demand-generation strategy to accelerate pipeline creation and market penetration.
• Lead optimization of marketing automation and CRM systems (e.g., HubSpot, Salesforce), ensuring effective segmentation, nurturing workflows, and conversion performance.
• Align closely with Sales leadership to refine lead management processes, forecast pipeline impact, and ensure high-quality lead flow.
• Direct the creation of strategic sales enablement materials, including pursuit decks, competitive positioning, and value-based messaging for client engagements.
• Partner with Sales and Business Development leadership to align marketing programs with revenue goals, improving pursuit readiness and pipeline velocity.
• Content Development & Brand Execution
• Oversee the development of high-impact content across formats—blogs, case studies, white papers, videos, and thought leadership—to support brand authority and demand initiatives.
• Ensure disciplined brand governance and consistent messaging across all channels and assets, reinforcing RTS’s value proposition in the IT services market.
• Analytics, KPIs & Performance Measurement
• Establish and manage the marketing KPI framework, providing regular reporting on channel effectiveness, pipeline contribution, and ROI.
• Use data-driven insights to refine targeting, channel mix, budget allocation, and campaign strategies to maximize performance.
• Execute co-branded campaigns with technology partners such as SAP, AWS, and Azure.
• Manage relationships with agencies and vendors for campaign execution and creative production.
• Communications & Employer Branding
• Direct RTS’s digital presence, including website strategy, social content, executive visibility, and external communications.
• Partner with HR to advance internal communications, employer brand initiatives, and campaigns supporting talent acquisition and employee engagement.
• Other duties as assigned

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications
• 8+ years of marketing experience in B2B professional services, IT consulting, or systems integration
• Experience marketing SAP or cloud-based services strongly preferred
• Hands‑on experience with digital marketing tools and CRM/automation platforms (e.g., HubSpot, Marketo, Salesforce)
• Deep understanding of B2B demand generation and content marketing strategies
• Proven success in a fast‑paced, high‑growth environment
• Strong project management and organizational skills
• Excellent communication and presentation skills
• Demonstrated ability to create compelling executive‑level content and sales enablement assets
• Strong analytical mindset with the ability to translate data into actionable insights
• Alignment with RTS Core Values

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

• Consulting

Industries

IT Services and IT Consulting

Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Paid paternity leave
• Disability insurance
• Paid maternity leave

Plano, TX $165,000.00-$185,000.00