Sherwin-Williams
Manager Media Analytics Job at Sherwin-Williams in Cleveland
Sherwin-Williams, Cleveland, OH, US, 44101
Job Description
The Marketing Media Analytics Manager plays a pivotal role within the Data-Driven Experience (DDX) team, focusing on delivering actionable insights into customer behavior and marketing performance. This individual partners with DDX colleagues, cross-functional teams, and external agencies to develop and implement analytical strategies that evaluate and enhance omni-channel marketing impact. The role involves accelerating marketing test design, conducting customer behavior analyses to identify drivers of success and areas for improvement, and addressing key business questions from internal stakeholders. By uncovering opportunities to optimize and personalize the customer journey, the Manager supports both business growth and customer value for Sherwin-Williams.
The DDX team operates within Sherwin-Williams' Global Architectural Marketing (GAM) division, dedicated to creating a holistic view of customers through data collection, marketing activation, and measurement of marketing effectiveness. In line with DDX's overarching strategy, the Marketing Measurement lead advances the omni-channel experiences for customers of Sherwin-Williams paint stores and Consumer Brand Groups.
We seek a strategic, analytical leader to guide our Media Marketing Analysts in providing comprehensive media measurement, reporting, and insights across both digital and linear channels. The ideal candidate combines expertise in media analytics, a talent for data-driven storytelling, and a proactive approach to emerging industry trends and tools.
This role is essential to supporting multi-channel marketing initiatives for both professional and consumer audiences, spanning retail, e-commerce, and CPG product lines. The Manager ensures media strategies are continuously optimized to maximize performance across paid, owned, and earned channels.
Responsibilities
Key Responsibilities
Required:
Required:
About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life ... with rewards, benefits and the flexibility to enhance your health and well-being
Career ... with opportunities to learn, develop new skills and grow your contribution
Connection ... with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute-it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.
The Marketing Media Analytics Manager plays a pivotal role within the Data-Driven Experience (DDX) team, focusing on delivering actionable insights into customer behavior and marketing performance. This individual partners with DDX colleagues, cross-functional teams, and external agencies to develop and implement analytical strategies that evaluate and enhance omni-channel marketing impact. The role involves accelerating marketing test design, conducting customer behavior analyses to identify drivers of success and areas for improvement, and addressing key business questions from internal stakeholders. By uncovering opportunities to optimize and personalize the customer journey, the Manager supports both business growth and customer value for Sherwin-Williams.
The DDX team operates within Sherwin-Williams' Global Architectural Marketing (GAM) division, dedicated to creating a holistic view of customers through data collection, marketing activation, and measurement of marketing effectiveness. In line with DDX's overarching strategy, the Marketing Measurement lead advances the omni-channel experiences for customers of Sherwin-Williams paint stores and Consumer Brand Groups.
We seek a strategic, analytical leader to guide our Media Marketing Analysts in providing comprehensive media measurement, reporting, and insights across both digital and linear channels. The ideal candidate combines expertise in media analytics, a talent for data-driven storytelling, and a proactive approach to emerging industry trends and tools.
This role is essential to supporting multi-channel marketing initiatives for both professional and consumer audiences, spanning retail, e-commerce, and CPG product lines. The Manager ensures media strategies are continuously optimized to maximize performance across paid, owned, and earned channels.
Responsibilities
Key Responsibilities
- Lead and mentor a team of media analysts focused on campaign performance, media mix modeling, and ROI analysis across B2B, B2C, and CPG segments.
- Oversee the development and delivery of regular reporting dashboards and ad hoc insights to inform media strategy and investment decisions.
- Ensure the team maintains a deep understanding of both digital and linear media best practices, emerging platforms, and evolving measurement methodologies.
- Collaborate with cross-functional teams including media planning, brand marketing, e-commerce, retail operations, and data science to align on KPIs and optimize media effectiveness.
- Evaluate and implement tools and data sources that enhance the team's ability to deliver timely, accurate, and actionable insights.
- Translate complex data into clear, compelling narratives for executive stakeholders.
- Emerging Focus Areas
- Stay ahead of how AI-powered search is reshaping the digital media landscape-impacting paid, organic, and search strategies-and guide the team in adapting measurement frameworks accordingly.
- Leverage CAPI (Conversions API) data feeds across major digital platforms (e.g., Meta, Google, TikTok) to improve attribution accuracy, optimize campaign performance, and ensure data resilience in a privacy-first environment
Required:
- Bachelor's degree in Marketing, Statistics, Business, or a related field; Master's preferred.
- 7+ years of experience in media analytics, with at least 3 years in a leadership role.
- Proficiency in media measurement tools (e.g., Nielsen, Comscore, Google Analytics, Adobe Analytics) and data visualization platforms (e.g., Tableau, Power BI).
- Strong understanding of media buying and planning across digital and traditional channels.
- Excellent communication and storytelling skills, with the ability to influence at all levels of the organization.
- Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
- Experience with marketing mix modeling or multi-touch attribution.
- Familiarity with SQL, Python, or R for data analysis.
- Knowledge of privacy regulations and their impact on media measurement.
- Hands-on experience with digital marketing data tools such as:
- Google BigQuery for scalable data querying
- Funnel.io for automated data aggregation across media platforms
- Sprout Social for social media analytics and reporting
Required:
- 10%
About Us
At Sherwin-Williams, our purpose is to inspire and improve the world by coloring and protecting what matters. Our paints, coatings and innovative solutions make the places and spaces in our world brighter and stronger. Your skills, talent and passion make it possible to live this purpose, and for customers and our business to achieve great results. Sherwin-Williams is a place that takes its stability, growth and momentum and translates it to possibility for our people. Our people are behind the strength of our success, and we invest and support you in:
Life ... with rewards, benefits and the flexibility to enhance your health and well-being
Career ... with opportunities to learn, develop new skills and grow your contribution
Connection ... with an inclusive team and commitment to our own and broader communities
It's all here for you... let's Create Your Possible
At Sherwin-Williams, part of our mission is to help our employees and their families live healthier, save smarter and feel better. This starts with a wide range of world-class benefits designed for you. From retirement to health care, from total well-being to your daily commute-it matters to us. A general description of benefits offered can be found at http://www.myswbenefits.com/. Click on "Candidates" to view benefit offerings that you may be eligible for if you are hired as a Sherwin-Williams employee.
Compensation decisions are dependent on the facts and circumstances of each case and will impact where actual compensation may fall within the stated wage range. The wage range listed for this role takes into account the wide range of factors considered in making compensation decisions including skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. The wage range, other compensation, and benefits information listed is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable federal, state, and local laws including with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act where applicable.
Sherwin-Williams is proud to be an Equal Employment Opportunity employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status or any other consideration prohibited by law or by contract.
As a VEVRAA Federal Contractor, Sherwin-Williams requests state and local employment services delivery systems to provide priority referral of Protected Veterans.
Please be aware, Sherwin-Williams recruiting team members will never request a candidate to provide a payment, ask for financial information, or sensitive personal information like national identification numbers, date of birth, or bank account numbers during the application process.