gravityglobal.com
Senior Digital Media Planner
Department:
Media - Media Planning and Activation
Employment Type:
Full Time
Location:
Remote - US
Compensation:
$65,000 - $70,000 / year
Description Join Our Global Team
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.
At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.
About the role We’re searching for a
Senior Digital Media Planner
to develop and execute innovative, data‑driven media strategies that deliver measurable results for clients. This role plays a key part in our media team, responsible for driving strategic planning across digital channels, optimizing performance through data insights, and collaborating with cross‑functional teams to deliver best‑in‑class campaigns.
Key Responsibilities
Lead day‑to‑day digital media plan development that supports global enterprise initiatives, translating briefs into channel strategies, budgets, and clear KPIs.
Prepare and present digital media plans, including objective alignment, audience and account research, channel rationales, benchmarks, and proactive ideas.
Identify and recommend endemic B2B/technology publishers, premium placements, and experiential opportunities aligned to campaign objectives and buying groups; manage RFPs and negotiate value‑adds with AMD oversight.
Collaborate closely with the Media Activation team to ensure tactical execution aligns with strategy, trafficking, tagging, pixels, and QA requirements.
Own plan documentation and operations: media flowcharts, budget allocations, timelines, IOs, specs sheets, and trafficking handoffs; ensure on‑time, accurate delivery.
Support negotiations and monitor non‑biddable media buys; QC final buys to ensure adherence to the approved plan and deliverables.
Partner with Media Finance to support reconciliation and pacing; surface risks and recommendations early.
Review early‑phase performance signals with Activation; translate data into insights and actionable next steps.
Monitor pacing and performance, recommending optimisations across bids, budgets, audiences, placements, and creative rotation.
Build recurring reporting and insights deliverables and contribute to quarterly readouts with data‑informed recommendations.
Develop and maintain test‑and‑learn roadmaps; collaborate with Analytics on tagging, measurement, and attribution.
Maintain strong relationships with media partners to secure betas and first‑to‑market opportunities.
Mentor Assistant Planners/Analysts and contribute to process improvements and knowledge sharing.
Skills, Knowledge and Expertise
3–5+ years of digital media planning experience (agency or client‑side); enterprise/B2B and technology category experience strongly preferred.
Proven cross‑channel planning experience: programmatic display/video, paid search, paid social (LinkedIn required), and endemic B2B publishers/ABM partners.
Familiarity with ABM and intent data tools (e.g., 6sense, Demandbase, Madison Logic, Bombora) and account list/buying group strategies.
Strong analytical skills with platform reporting proficiency and the ability to connect media performance to business outcomes.
Working knowledge of measurement and analytics ecosystems: GA4 required; Adobe Analytics preferred; familiarity with CRM/MAP tools (Salesforce, Marketo, HubSpot) a plus.
Demonstrated ability to manage budgets, timelines, and multiple workstreams with high attention to detail and documentation rigor.
Excellent written and verbal communication skills with confidence in presenting plans and recommendations.
Collaborative, solutions‑oriented mindset; proactive in surfacing platform updates and optimisation opportunities.
Bachelor’s degree or equivalent experience. Relevant certifications a plus (Google Ads, LinkedIn Marketing Labs, The Trade Desk Edge Academy, GA4).
Platform & Tools
Ad Channels:
LinkedIn Ads (required)
Google Ads
Bing/Microsoft Ads
Programmatic Display/Video (DV360, The Trade Desk)
Meta Ads
Reddit Ads
TikTok Ads
X Ads
Endemic B2B/technology publishers
ABM platforms: 6sense, Demandbase, Madison Logic
Reporting & Analytics:
Excel/Google Sheets (necessary)
PowerPoint (necessary)
Google GA4 (necessary)
Power BI, Looker Studio, Domo (good to have)
Adobe Analytics, Tableau (preferred)
What We Offer While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.
Key aspects of being part of the Gravity Global community:
Competitive Reward & Pay –
we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long‑term success.
Career Growth & Development –
we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success, enabling you to reach your full potential.
Collaboration –
be part of a cross‑functional, global team that values sharing insights, ideas, and best practices to drive collective success.
Professional Development –
we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
Work‑Life Balance –
while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
Community & Recognition –
we celebrate our people through social and team‑building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.
Family Support –
we understand family matters and our people benefit from family‑friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
Purpose & Belonging –
we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.
Important Disclosure At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country specific labour laws and our company policies. We’ll walk you through all the details during the offer stage.
Equal Opportunity Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.
If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.
#J-18808-Ljbffr
Media - Media Planning and Activation
Employment Type:
Full Time
Location:
Remote - US
Compensation:
$65,000 - $70,000 / year
Description Join Our Global Team
Gravity Global is the world’s most awarded marketing consultancy specialising in brands operating in complex markets. Led by strategy, innovation, technology, data, and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients.
With 14 wholly owned offices across the US, Europe and APAC, and our Global Talent Hubs in emerging markets, you can build a truly global career in a rapidly scaling organisation that’s shaping the future of marketing.
At Gravity Global, we believe our people are our greatest strength. We’re a collective of creative thinkers, strategic storytellers, and data-driven innovators united by one mission – to deliver exceptional work that makes an impact. We’re growing fast – across continents and disciplines – and we’re looking for passionate individuals who want to make a difference: for our clients, our teams, and the world around us.
About the role We’re searching for a
Senior Digital Media Planner
to develop and execute innovative, data‑driven media strategies that deliver measurable results for clients. This role plays a key part in our media team, responsible for driving strategic planning across digital channels, optimizing performance through data insights, and collaborating with cross‑functional teams to deliver best‑in‑class campaigns.
Key Responsibilities
Lead day‑to‑day digital media plan development that supports global enterprise initiatives, translating briefs into channel strategies, budgets, and clear KPIs.
Prepare and present digital media plans, including objective alignment, audience and account research, channel rationales, benchmarks, and proactive ideas.
Identify and recommend endemic B2B/technology publishers, premium placements, and experiential opportunities aligned to campaign objectives and buying groups; manage RFPs and negotiate value‑adds with AMD oversight.
Collaborate closely with the Media Activation team to ensure tactical execution aligns with strategy, trafficking, tagging, pixels, and QA requirements.
Own plan documentation and operations: media flowcharts, budget allocations, timelines, IOs, specs sheets, and trafficking handoffs; ensure on‑time, accurate delivery.
Support negotiations and monitor non‑biddable media buys; QC final buys to ensure adherence to the approved plan and deliverables.
Partner with Media Finance to support reconciliation and pacing; surface risks and recommendations early.
Review early‑phase performance signals with Activation; translate data into insights and actionable next steps.
Monitor pacing and performance, recommending optimisations across bids, budgets, audiences, placements, and creative rotation.
Build recurring reporting and insights deliverables and contribute to quarterly readouts with data‑informed recommendations.
Develop and maintain test‑and‑learn roadmaps; collaborate with Analytics on tagging, measurement, and attribution.
Maintain strong relationships with media partners to secure betas and first‑to‑market opportunities.
Mentor Assistant Planners/Analysts and contribute to process improvements and knowledge sharing.
Skills, Knowledge and Expertise
3–5+ years of digital media planning experience (agency or client‑side); enterprise/B2B and technology category experience strongly preferred.
Proven cross‑channel planning experience: programmatic display/video, paid search, paid social (LinkedIn required), and endemic B2B publishers/ABM partners.
Familiarity with ABM and intent data tools (e.g., 6sense, Demandbase, Madison Logic, Bombora) and account list/buying group strategies.
Strong analytical skills with platform reporting proficiency and the ability to connect media performance to business outcomes.
Working knowledge of measurement and analytics ecosystems: GA4 required; Adobe Analytics preferred; familiarity with CRM/MAP tools (Salesforce, Marketo, HubSpot) a plus.
Demonstrated ability to manage budgets, timelines, and multiple workstreams with high attention to detail and documentation rigor.
Excellent written and verbal communication skills with confidence in presenting plans and recommendations.
Collaborative, solutions‑oriented mindset; proactive in surfacing platform updates and optimisation opportunities.
Bachelor’s degree or equivalent experience. Relevant certifications a plus (Google Ads, LinkedIn Marketing Labs, The Trade Desk Edge Academy, GA4).
Platform & Tools
Ad Channels:
LinkedIn Ads (required)
Google Ads
Bing/Microsoft Ads
Programmatic Display/Video (DV360, The Trade Desk)
Meta Ads
Reddit Ads
TikTok Ads
X Ads
Endemic B2B/technology publishers
ABM platforms: 6sense, Demandbase, Madison Logic
Reporting & Analytics:
Excel/Google Sheets (necessary)
PowerPoint (necessary)
Google GA4 (necessary)
Power BI, Looker Studio, Domo (good to have)
Adobe Analytics, Tableau (preferred)
What We Offer While specific benefits may vary by region due to cultural norms, all team members at Gravity Global can expect a supportive, inclusive, and rewarding environment designed to help you do your best work and grow your career.
Key aspects of being part of the Gravity Global community:
Competitive Reward & Pay –
we recognise and value your contribution with fair and competitive rewards aligned to local market practices, designed to celebrate excellence and support long‑term success.
Career Growth & Development –
we believe development is ongoing, not annual. Through our Continuous Performance Management (CPM) process, which includes regular feedback and coaching, we help you refine your skills, celebrate your achievements, and plan for future success, enabling you to reach your full potential.
Collaboration –
be part of a cross‑functional, global team that values sharing insights, ideas, and best practices to drive collective success.
Professional Development –
we invest in you through ongoing training and learning programmes designed to expand your expertise and confidence.
Work‑Life Balance –
while we expect dedication to client success, we also value your wellbeing, offering flexible working arrangements and plentiful paid time off.
Community & Recognition –
we celebrate our people through social and team‑building events, recognise length of service and life milestones, and appreciate individual contributions through our Gravity Gratitude ‘kudos’ recognition programme.
Family Support –
we understand family matters and our people benefit from family‑friendly policies such as parental leave, and access to wellbeing resources to help you balance work and family life.
Purpose & Belonging –
we are committed to Environmental, Social and Governance (ESG) principles, fostering a workplace where positive impact matters. Our people are encouraged to get involved in employee resource groups that champion wellbeing, sustainability and culture.
Important Disclosure At Gravity Global, we believe in recognising every team member’s contribution. Your total rewards package – including salary and benefits – will align with country specific labour laws and our company policies. We’ll walk you through all the details during the offer stage.
Equal Opportunity Gravity Global is an equal opportunities employer and we do not discriminate on the basis of sex, race, religion, age, sexuality, disability and other protected status as required by applicable law.
If your experience doesn't align perfectly with the job criteria, but you meet some of the criteria and are excited about the role and Gravity, please don't be put off applying! We would encourage you to apply for the role as you may be just the right person for this role or other roles.
#J-18808-Ljbffr