LifeFlight Australia Limited
Digital Marketing Specialist - Virginia
LifeFlight Australia Limited, Virginia, Minnesota, United States, 55792
Love Fitness? Love Marketing? Ready to Drive Growth Across Multiple Brands?
Join Fitness
Cartel
as our next
Digital Marketing Specialist
and play a key role in driving brand visibility, engagement, and revenue across Fitness Cartel Health Clubs, Merse Wellness Spa, and Fitness Cartel Apparel.
What You’ll Get
Free gym membership
to all Fitness Cartel locations
Discounted access
to Merse Wellness Spas
Birthday Leave
– have your birthday off, paid!
Career growth opportunities
through leadership development and ongoing progression
Thrive in a culture
that’s fun, supportive, and focused on innovation
The Role We’re looking for a talented and motivated
Digital Marketing Specialist
to lead performance marketing, paid advertising, and SEO strategies across multiple FC brands. You’ll take ownership of campaign execution, optimisation, and analysis - driving engagement, leads, and growth through creative and data‑driven marketing.
Key Responsibilities:
Develop and execute Meta, TikTok, and Google Ads campaigns
Manage and optimise ad campaigns across Fitness Cartel, Merse Wellness Spa, and Fitness Cartel Apparel
Implement A/B testing, audience segmentation, and bid strategy optimisation
Leverage remarketing and lookalike audiences to increase conversions
Track and analyse ad creatives, copy performance, and funnel results, providing data‑driven recommendations
Stay ahead of industry trends, algorithms, and competitor activity to refine strategies
Implement SEO strategies to boost organic traffic and lead generation
Conduct SEO audits, optimise content, and manage backlinking strategies
Use Google Search Console, Google Analytics, and related tools to monitor performance
Provide regular reports on campaign performance and website traffic
Analyse customer journeys and sales funnels to optimise marketing efforts
What You’ll Need to Succeed
Minimum 2 years’ experience in digital marketing, ideally within fitness, health, or beauty
Proven experience with Meta, Google Ads, TikTok Ads, SEO, and performance marketing
Ability to demonstrate previous successful marketing campaigns
Strong social media marketing skills - both organic and paid
Experience with WordPress and website development
Familiar with email marketing, automation, and analytics tools (MailChimp, Google Analytics, Linktree)
Excellent communication skills and a creative, proactive mindset
Ability to manage multiple campaigns in a fast‑paced environment
Passion for health, wellness, and fitness
Desirable:
Experience with Canva, Adobe Creative Suite, and content creation tools
Desirable:
Exposure to B2B marketing, apparel marketing, or direct marketing
About Fitness Cartel Health Clubs At
Fitness Cartel Health Clubs , we’re more than a gym - we’re one of Australia’s fastest‑growing fitness brands, with a mission to reach 60+ clubs by 2030. Our world‑class facilities include state‑of‑the‑art gyms, Cycle Studios, Reformer Pilates, saunas, cafés, and crèches, creating an environment that motivates, challenges, and inspires.
Click
‘APPLY’
to submit your resume and cover letter explaining why you’re the perfect fit. Applications are reviewed as received - don’t wait!
Only shortlisted candidates will be contacted. No agencies, please.
About us Work. Train. Thrive.
At
Fitness Cartel , we’re not just building gyms - we’re building a movement. With plans to open
60 clubs by 2029
we deliver
ultramodern facilities, epic vibes, and a community that backs you 100%.
Whether you’re chasing a career in fitness or looking for a workplace that matches your energy, this is where passion meets opportunity.
Join the Cartel. Build the future of fitness.
#J-18808-Ljbffr
Cartel
as our next
Digital Marketing Specialist
and play a key role in driving brand visibility, engagement, and revenue across Fitness Cartel Health Clubs, Merse Wellness Spa, and Fitness Cartel Apparel.
What You’ll Get
Free gym membership
to all Fitness Cartel locations
Discounted access
to Merse Wellness Spas
Birthday Leave
– have your birthday off, paid!
Career growth opportunities
through leadership development and ongoing progression
Thrive in a culture
that’s fun, supportive, and focused on innovation
The Role We’re looking for a talented and motivated
Digital Marketing Specialist
to lead performance marketing, paid advertising, and SEO strategies across multiple FC brands. You’ll take ownership of campaign execution, optimisation, and analysis - driving engagement, leads, and growth through creative and data‑driven marketing.
Key Responsibilities:
Develop and execute Meta, TikTok, and Google Ads campaigns
Manage and optimise ad campaigns across Fitness Cartel, Merse Wellness Spa, and Fitness Cartel Apparel
Implement A/B testing, audience segmentation, and bid strategy optimisation
Leverage remarketing and lookalike audiences to increase conversions
Track and analyse ad creatives, copy performance, and funnel results, providing data‑driven recommendations
Stay ahead of industry trends, algorithms, and competitor activity to refine strategies
Implement SEO strategies to boost organic traffic and lead generation
Conduct SEO audits, optimise content, and manage backlinking strategies
Use Google Search Console, Google Analytics, and related tools to monitor performance
Provide regular reports on campaign performance and website traffic
Analyse customer journeys and sales funnels to optimise marketing efforts
What You’ll Need to Succeed
Minimum 2 years’ experience in digital marketing, ideally within fitness, health, or beauty
Proven experience with Meta, Google Ads, TikTok Ads, SEO, and performance marketing
Ability to demonstrate previous successful marketing campaigns
Strong social media marketing skills - both organic and paid
Experience with WordPress and website development
Familiar with email marketing, automation, and analytics tools (MailChimp, Google Analytics, Linktree)
Excellent communication skills and a creative, proactive mindset
Ability to manage multiple campaigns in a fast‑paced environment
Passion for health, wellness, and fitness
Desirable:
Experience with Canva, Adobe Creative Suite, and content creation tools
Desirable:
Exposure to B2B marketing, apparel marketing, or direct marketing
About Fitness Cartel Health Clubs At
Fitness Cartel Health Clubs , we’re more than a gym - we’re one of Australia’s fastest‑growing fitness brands, with a mission to reach 60+ clubs by 2030. Our world‑class facilities include state‑of‑the‑art gyms, Cycle Studios, Reformer Pilates, saunas, cafés, and crèches, creating an environment that motivates, challenges, and inspires.
Click
‘APPLY’
to submit your resume and cover letter explaining why you’re the perfect fit. Applications are reviewed as received - don’t wait!
Only shortlisted candidates will be contacted. No agencies, please.
About us Work. Train. Thrive.
At
Fitness Cartel , we’re not just building gyms - we’re building a movement. With plans to open
60 clubs by 2029
we deliver
ultramodern facilities, epic vibes, and a community that backs you 100%.
Whether you’re chasing a career in fitness or looking for a workplace that matches your energy, this is where passion meets opportunity.
Join the Cartel. Build the future of fitness.
#J-18808-Ljbffr