Onward Search is hiring: Director of Public Relations (direct hire) in Dallas

Director of Public Relations (direct hire) This range is provided by Onward Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $120,000.00/yr - $140,000.00/yr Recruitment Director ️ AI / Design / Content / Marketing ️ Placing the best talent with top brands and agencies Overview One of our clients in the Dallas, TX area seeks a Director of Public Relations to elevate brand visibility, protect reputation, and align communications with growth objectives. This role partners with Marketing & Communications leadership and cross-functional teams to drive proactive media, issues management, and executive thought leadership across a large U.S. footprint. Culture is energetic and purpose-driven, with a mission to help people live healthier, more active lives. Type: Direct hire, Hybrid Schedule: Regular business hours weekly Director of Public Relations Requirements Bachelor’s degree in Public Relations, Communications, Journalism, or related field 8 to 10 years (up to 12 years max) of progressive PR/communications or corporate reputation experience; strong tenure preferred or clear rationale for short stints Proven media relations experience and proficiency in AP Style writing Track record developing and executing PR strategies for consumer brands; multi-location services or retail preferred Exceptional writing, editing, and strategic storytelling; meticulous attention to detail Ability to influence at all levels and build relationships across departments and with agencies Experience managing PR agencies, tools, platforms, vendors, and reporting on ROI Comfortable in fast-paced, high-growth settings; effective with hybrid teams Proficiency with Microsoft Office (Outlook, Word, Excel) Background or strong personal interest in fitness, wellness, or active lifestyle preferred Director of Public Relations Duties Develop and execute external communications and media relations strategies aligned to business goals Lead and optimize PR agency partnerships for planning, execution, measurement, and performance Manage proactive PR, rapid response, issues, and crisis communications protocols Monitor media coverage, sentiment, and trends to identify risks and opportunities Partner with Social Media leadership to ensure message consistency and manage reputational matters across channels Coordinate media inquiries, interviews, speaking engagements, awards, and community outreach with internal stakeholders Review and approve press materials including releases, media alerts, talking points, and briefings Manage speaker bureau and build executive visibility and thought leadership Collaborate with Operations, Fitness Programming, Risk & Compliance, and Growth & Planning to craft aligned messages Oversee PR tools and vendor relationships; manage budget and report monthly, quarterly, and annually on outcomes Seniority level Director Employment type Full-time Job function Public Relations Industries: Wellness and Fitness Services, Retail Apparel and Fashion, and Retail Luxury Goods and Jewelry Referrals increase your chances of interviewing at Onward Search by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Get notified about new Director of Public Relations jobs in Dallas, TX . #J-18808-Ljbffr