Snap Inc. is hiring: Product Marketing Manager, Ad Products, 5+ years of experie

Product Marketing Manager, Ad Products, 5+ years of experience

Join to apply for the Product Marketing Manager, Ad Products, 5+ years of experience role at Snap Inc.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Revenue Product team drives innovation and performance across our advertising platform, empowering businesses to achieve success and measurable growth through advertising on Snap. Our team combines Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to build solutions that deliver impactful results for advertisers. We ensure Snap's ad products are effective, efficient, and customer‑centric, enabling businesses to connect meaningfully with our global community.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go‑to‑market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!

What you’ll do

• Own go‑to‑market planning and execution for products within Snap’s Revenue Product verticals, such as Brand & Creative, Direct Response/Apps, Core/API, and SMC solutions
• Conduct market research to inform product positioning and strategy
• Define messaging and value propositions that resonate with advertisers
• Lead cross‑functional coordination for product launches and scaled activation
• Drive creation of internal enablement materials and client‑facing resources
• Measure adoption and performance, and iterate on GTM strategy accordingly

Knowledge, Skills & Abilities

• Strong understanding of advertiser needs and the digital advertising landscape
• Skilled at crafting product narratives for both technical and non‑technical audiences
• Ability to work cross‑functionally to align GTM strategy and execution
• Proactive and self‑directed with the ability to lead multiple initiatives
• Strong written and verbal communication skills

Minimum Qualifications

• BS/BA degree or equivalent years of experience
• 5+ years of experience in product marketing, product strategy, or other relevant digital marketing or advertising roles

Preferred Qualifications

• Experience launching and scaling advertising or monetization products
• Familiarity with sales enablement and advertiser engagement strategies
• Ability to manage messaging across internal and external stakeholders
• Comfortable with data analysis and visualization using tools like Looker or similar platforms

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job‑related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $173,000-$259,000 annually.

Zone B:

The base salary range for this position is $164,000-$246,000 annually.

Zone C:

The base salary range for this position is $147,000-$220,000 annually.

This position is eligible for equity in the form of RSUs.

Snap Inc. is proud to be an equal opportunity employer, and is committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).