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Insight Global

Insight Global is hiring: Advertising Manager in Bellevue

Insight Global, Bellevue, WA, United States, 98009

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DTC Advertising Manager

Full Time: $125‑130K+ Bonus

Onsite in Bellevue, WA 98005 M‑Thurs, Remote Fri

2 Int to Hire

Base pay range

$125,000.00/yr - $130,000.00/yr

Additional compensation types

  • Annual Bonus
  • Direct message the job poster from Insight Global

Required Skills & Experience

  • 7+ years in digital performance marketing with proven experience across Google, Meta, TikTok, and YouTube
  • Demonstrated success in scaling paid media budgets profitably.
  • Deep analytical expertise with tools such as Google Analytics 4, Tag Manager, attribution software, and Excel/Sheets.
  • Ability to balance upper‑funnel brand awareness with lower‑funnel conversion optimization.
  • Strong leadership, strategic planning, and communication skills.

Job Description

Our client is looking for a Direct to Consumer (DTC) Advertising Manager to join their Ecommerce team. This role will own, scale multi‑channel mid and lower funnel advertising to drive new customer acquisition, optimize campaigns, and scale media spend profitably. The candidate will be responsible for developing and leading DTC advertising strategy and execution across Google – Search & YouTube, Meta, Tik Tok, and emerging platforms. You will develop and execute end‑to‑end media strategies focused on customer acquisition and retention. You will manage budgets, allocate spend, and optimize campaigns for CAC, ROAS, and CLV targets. You will build a robust testing roadmap for creatives, audiences, and funnel strategies and partner with creative and product teams to brief assets and align campaigns with brand objectives. We are seeking a candidate that comes with experience in wellness, beauty or CPG industries. This role is required to go onsite four days a week.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Consumer Services

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