Nashville Public Radio is hiring: Content Creator/Marketer in Town of Hamburg

Are you the kind of creator who can make people stop scrolling and keep reading?

Step Out Media is looking for a Content Creator / Marketer who loves the thrill of turning local culture into click‑worthy storytelling. You’ll own our website and daily email — the heartbeat of Step Out Buffalo — where your words shape what thousands of locals decide to eat, drink, and do next.

This isn’t another content writer job. It’s a chance to grow a brand people already trust into something even bigger — by mastering the art and science of creative performance marketing.

At Step Out, we believe local media should be fun and useful.

Our team moves fast, thinks like marketers, and cares deeply about helping small businesses and our audience thrive. We value:

• Creative Curiosity – never stop exploring new ideas, angles, or formats.
• Performance Mindset – every story is a test; every test makes us better.
• Integrity & Trust – our credibility with readers and businesses is everything.

If you share those values and want to build something that makes your city more connected and alive, you’ll fit right in.

Role

We’re looking for a talented and data‑driven Content Creator & Marketer to join our growing creative team at Step Out Media.

In this role, you’ll own Step Out Buffalo’s website and daily email newsletter — planning, writing, publishing, and distributing content that grabs attention, informs readers, and drives measurable results. This is a high‑impact position for someone who thrives in a fast‑paced creative environment and loves making content that actually moves the needle.

Who You Are

• 3‑6 years experience in creative marketing or content creation
• You think like a marketer and create like a storyteller.
• You’re curious, analytical, and obsessed with understanding what drives attention and action.
• You have impeccable taste and a genuine passion for Buffalo’s food, drink, nightlife, and experiences — you love discovering and sharing what’s worth trying next.
• You stay up‑to‑date on trends, pop culture, and local happenings — from restaurants and shops to events and getaways.
• You’re organized, proactive, and able to juggle multiple projects without sacrificing quality.
• You love testing, learning, and iterating based on performance data.
• You’re not afraid of metrics — you use them to refine your creative strategy.

What You’ll Be Doing

• Write and publish 7 website articles/week and 5 emails/week that hook attention and drive clicks.
• Find and package story ideas that blend attention‑grabbing, evergreen SEO, timely topics and trends, and tentpole local moments.
• Be the go‑to local expert — tracking what’s new in Buffalo/WNY’s food, drink, shops, events, and getaways.
• Research, test, and implement best practices for content and platform performance (email, website, social).
• Analyze engagement data and adjust hooks, headlines, and angles accordingly.
• Collaborate with the creative and leadership teams to refine Step Out’s content strategy and processes.
• Experiment with emerging tools, features, and content formats to improve audience growth and engagement.

The Results You Bring

• Audience Growth: +15–20% YoY increase in editorial sessions through improved hooks, packaging, and distribution.
• Website Sessions: Maintain a consistent baseline of monthly organic website sessions/pageviews.
• Email Performance: ≥ 40% open rate and ≥ 6% CTR on daily emails.
• Audience Engagement: High‑performing content that reflects Step Out’s tone, voice, and standards.
• Local Authority: Becoming a trusted source for what’s new and noteworthy in Buffalo/WNY.
• Innovation: Consistent testing, learning, and optimization that keeps Step Out ahead of content trends.

Location

• Buffalo, NY (Hybrid) — must have strong awareness of and proximity to the Buffalo/WNY region. (within 35 miles of Downtown Buffalo preferred)

Compensation

• Base Salary: $55,000 – $65,000
• Performance Bonus: $2,000 – $3,000 tied to sessions and email growth KPIs

Benefits

• $500/mth Step Out Expense Account
• PTO and company holidays
• IRA with company match
• Professional development opportunities
• Creative, collaborative, and fast‑moving work environment
• Join a small, passionate team shaping the future of local media in Western New York

How to Apply

https://forms.gle/B1Y94JjQ4BB717796