Strategic Partnership Manager (Influencer/Affiliate) iGaming - Hybrid in Miami J

Strategic Partnership Manager (Influencer/Affiliate) iGaming - Hybrid in Miami

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This range is provided by Pentasia. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$95,000.00/yr - $105,000.00/yr

Additional compensation types

• Annual Bonus
• Direct message the job poster from Pentasia

My client are seeking a Strategic Partnership Manager (Influencer/Affiliate) to oversee and execute influencer marketing campaigns aimed at expanding our acquisition network and strengthening partnerships with operating partners. This role is responsible for developing, implementing, and evaluating campaigns that harness influencer and strategic third‑party partnerships. The Strategic Partnership Manager will optimize current relationships, identify suitable partners, negotiate beneficial deals, and ensure campaign success through analysis and strategic adjustments. The manager also tracks and analyzes campaign success, adjusts strategies as needed, and reports back to senior management. Staying up to date with the latest trends and best practices is crucial to ensure campaigns are effective and innovative.

Key Responsibilities

• Develop and execute influencer marketing strategies aligned with overall marketing objectives.
• Regularly liaise and collaborate with Commercial, Ad Ops, and Revenue Ops teams.
• Identify and engage influencers whose audience and values align with the brand.
• Manage the end‑to‑end execution of influencer campaigns, including timeline management, account management for third‑party partners, performance tracking, and post‑campaign analysis.
• Provide regular reports on campaign performance, including metrics such as engagement, reach, and ROI.
• Collaborate with cross‑functional teams (e.g., social media, creative, PR) to ensure cohesive campaign execution.
• Stay abreast of industry trends and best practices in influencer marketing to innovate and enhance campaign effectiveness.
• Monitor campaign budgets and ensure efficient allocation of resources.
• Conduct market research and analysis to identify emerging trends and influencers relevant to target demographics.
• Provide guidance and support to internal teams and external partners on best practices and strategies for leveraging influencer partnerships effectively.
• Continuously optimize campaign performance through A/B testing, audience segmentation, and creative experimentation.
• Stay informed about legal regulations and industry guidelines related to influencer marketing and ensure all campaigns adhere to compliance requirements.

Requirements

• Bachelor’s degree in business, finance, marketing, or a related field; Master’s degree preferred.
• 2–3 years of account management experience.
• Proven experience in account management, preferably in the US‑regulated online gambling industry.
• Previous experience in social media marketing and understanding of acquisition and monetization via social media is a plus.
• Demonstrated ability to drive results and achieve business objectives through strategic thinking, data‑driven decision‑making, and effective execution.
• Strong business acumen and a track record of delivering measurable outcomes in a dynamic and competitive environment.
• Experience working with cross‑functional teams and in a matrix organizational structure is an advantage.
• Solid understanding of financial management principles, including budgeting, forecasting, and P&L analysis.
• Analytical mindset with the ability to interpret data, identify trends, and make data‑driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels.
• Ability to work flexible hours several times a week and/or as needed.

Working Conditions

• This position is 100% remote in Miami initially, transitioning to a hybrid model once the Miami hub is operational.
• Must be available during regular business hours, with occasional evening and weekend work as required.
• Requires a stable, high‑speed internet connection and working cellular telephone.
• Must be able to perform indoor work with minimal noise, independently or as part of a team.
• Ability to plan and direct work activities, follow written and oral instructions, and communicate information clearly.
• Must demonstrate professionalism, discretion, and the ability to handle multiple, simultaneous, and changing priorities.
• Must be capable of exercising the highest level of discretion on both internal and external confidential matters.

Physical Requirements

• Primarily sedentary work with limited physical exertion.
• Ability to work on a computer for an average of 8 hours per day.
• Occasional evening and weekend work may be required.
• Must be capable of travel by automobile, commercial airlines, rental vehicles, and public transportation, and be able to lodge in public facilities as needed.
• Regular, reliable, and timely attendance is required.