Radwell International
Digital Paid Media Manager
Radwell International, Downers Grove, Illinois, United States, 60516
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Digital Paid Media Manager
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Radwell International We’re seeking a Digital Paid Media Manager who is both a strategic thinker and hands‑on operator. You’ll manage multi‑million‑dollar paid media budgets, primarily across Google Ads and Microsoft Ads, with accountability for revenue growth, efficiency, and new customer acquisition. Essential Duties and Responsibilities
Lead strategy and execution for paid media campaigns across Google Ads and Microsoft Advertising (search, shopping, display). Targeting, budgeting, bid strategies, ad assets, and measurement strategy. Manage relationships with agencies and external vendors, ensuring efficient execution, target attainment, and clear communication of insights and optimizations. Execute campaigns directly in‑platform while collaborating with agencies as needed. Manage and optimize multi‑million‑dollar budgets to drive incremental revenue, ROAS, CLV, and new customer acquisition. Provide in‑depth analysis of campaign performance and communicate insights to senior leadership, aligning paid media strategy with overall business objectives and guiding future initiatives. Collaborate with marketing, analytics, and sales teams to ensure messaging alignment and audience targeting. Champion automation and efficiency by streamlining reporting, setting up performance alerts, monitoring product feed health, and rapidly testing workflows to improve speed‑to‑market. Stay on top of industry trends, platform innovations, and competitor activity to identify growth opportunities. Metrics
Increased traffic, incremental revenue, and a healthy acquisition pipeline from paid search and shopping campaigns. Improved ROAS, CLV, and customer acquisition efficiency while scaling spend across high‑value segments. Clear alignment with sales, product, and analytics teams on campaign goals and audience targeting. Automated reporting, monitoring, and feed health checks in place, reducing manual effort and enabling scalable growth. Proactive testing of new ad formats, bidding strategies, and targeting options, ensuring Radwell stays ahead of competitors in digital advertising. Strong collaboration with agency and vendor partners, troubleshooting complex issues, problem solving, and delivering high‑quality campaigns on time and within budget. Qualifications
Proven ability to manage large‑scale budgets and agency/vendor relationships to deliver growth in ecommerce and/or B2B environments. Strong analytical and problem‑solving skills with experience turning data into action. Excellent communication and collaboration skills; ability to work cross‑functionally and present to leadership. Experience with Meta, LinkedIn, or programmatic advertising is a plus. Technical Skills / Tools
Google Ads (Search, Shopping, Display, Performance Max) Microsoft Ads (Bing), including Shopping campaigns Google Merchant Center (product feed management and optimization) Automation & workflow tools (scripts, rules, scheduling, alerts, or third‑party optimization platforms) Analytics platforms such as Google Analytics (GA4) and reporting dashboards (Power BI, Looker, or similar) Proficient in Microsoft PowerPoint and Excel, including advanced functions, data visualization, and presentation design. Knowledge of SQL or other query languages a plus (for deeper performance analysis and reporting) Education & Experience
Bachelor’s degree in Marketing, Business, or related field preferred. 5+ years of paid media experience, with expertise in Google Ads and Microsoft Ads (required). Physical Demands
This is an office job and entails the physical demands associated with operating a telephone and computer (viewing monitor, keyboard, mouse). Work Schedule
Hours are 8:00am to 5:00pm. Hybrid work requirement: must be onsite in Downers Grove, IL, 3 days per week. Compensation
The recruiting base salary range for this full‑time position is $90,000 – $115,000 per year. Within the range, individual pay is determined by factors, including job‑related skills, experience, and relevant education or training. Additionally, this role is bonus‑eligible, with a target bonus percentage that provides an opportunity to earn even more based on your performance.
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Digital Paid Media Manager
role at
Radwell International We’re seeking a Digital Paid Media Manager who is both a strategic thinker and hands‑on operator. You’ll manage multi‑million‑dollar paid media budgets, primarily across Google Ads and Microsoft Ads, with accountability for revenue growth, efficiency, and new customer acquisition. Essential Duties and Responsibilities
Lead strategy and execution for paid media campaigns across Google Ads and Microsoft Advertising (search, shopping, display). Targeting, budgeting, bid strategies, ad assets, and measurement strategy. Manage relationships with agencies and external vendors, ensuring efficient execution, target attainment, and clear communication of insights and optimizations. Execute campaigns directly in‑platform while collaborating with agencies as needed. Manage and optimize multi‑million‑dollar budgets to drive incremental revenue, ROAS, CLV, and new customer acquisition. Provide in‑depth analysis of campaign performance and communicate insights to senior leadership, aligning paid media strategy with overall business objectives and guiding future initiatives. Collaborate with marketing, analytics, and sales teams to ensure messaging alignment and audience targeting. Champion automation and efficiency by streamlining reporting, setting up performance alerts, monitoring product feed health, and rapidly testing workflows to improve speed‑to‑market. Stay on top of industry trends, platform innovations, and competitor activity to identify growth opportunities. Metrics
Increased traffic, incremental revenue, and a healthy acquisition pipeline from paid search and shopping campaigns. Improved ROAS, CLV, and customer acquisition efficiency while scaling spend across high‑value segments. Clear alignment with sales, product, and analytics teams on campaign goals and audience targeting. Automated reporting, monitoring, and feed health checks in place, reducing manual effort and enabling scalable growth. Proactive testing of new ad formats, bidding strategies, and targeting options, ensuring Radwell stays ahead of competitors in digital advertising. Strong collaboration with agency and vendor partners, troubleshooting complex issues, problem solving, and delivering high‑quality campaigns on time and within budget. Qualifications
Proven ability to manage large‑scale budgets and agency/vendor relationships to deliver growth in ecommerce and/or B2B environments. Strong analytical and problem‑solving skills with experience turning data into action. Excellent communication and collaboration skills; ability to work cross‑functionally and present to leadership. Experience with Meta, LinkedIn, or programmatic advertising is a plus. Technical Skills / Tools
Google Ads (Search, Shopping, Display, Performance Max) Microsoft Ads (Bing), including Shopping campaigns Google Merchant Center (product feed management and optimization) Automation & workflow tools (scripts, rules, scheduling, alerts, or third‑party optimization platforms) Analytics platforms such as Google Analytics (GA4) and reporting dashboards (Power BI, Looker, or similar) Proficient in Microsoft PowerPoint and Excel, including advanced functions, data visualization, and presentation design. Knowledge of SQL or other query languages a plus (for deeper performance analysis and reporting) Education & Experience
Bachelor’s degree in Marketing, Business, or related field preferred. 5+ years of paid media experience, with expertise in Google Ads and Microsoft Ads (required). Physical Demands
This is an office job and entails the physical demands associated with operating a telephone and computer (viewing monitor, keyboard, mouse). Work Schedule
Hours are 8:00am to 5:00pm. Hybrid work requirement: must be onsite in Downers Grove, IL, 3 days per week. Compensation
The recruiting base salary range for this full‑time position is $90,000 – $115,000 per year. Within the range, individual pay is determined by factors, including job‑related skills, experience, and relevant education or training. Additionally, this role is bonus‑eligible, with a target bonus percentage that provides an opportunity to earn even more based on your performance.
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