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TriSearch

Vice President of Marketing

TriSearch, Memphis, Tennessee, us, 37544

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Vice President of Marketing

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TriSearch .

Location: Memphis, TN (Preferred) | Atlanta, GA | Dallas, TX | Charlotte, NC

Reports To: Chief Development Officer

Company Overview Our client is a national leader in digital information management, providing secure storage, digital transformation, content management, and document destruction services. Supported by a reputable private equity firm, the company is in growth mode with a strong focus on deepening relationships and driving revenue within its existing customer base.

Role Summary The Vice President of Marketing will build and execute a customer-focused marketing strategy aimed at increasing adoption, retention, and revenue expansion across the current client portfolio. This leader will oversee all marketing functions, manage a small team, and guide key initiatives including a major website redesign and the implementation of a new enterprise marketing automation platform.

Key Responsibilities

Develop and lead customer marketing strategy focused on cross-sell, upsell, and retention programs.

Manage and mentor a team of 3–4 marketers; foster a high-performance environment.

Oversee the marketing budget, including PPC optimization and digital spend.

Lead the website redevelopment project and manage the external agency partner.

Implement a new marketing automation platform and integrate workflows with CRM tools.

Drive digital performance through SEO, targeted email campaigns, and content development.

Produce high-quality marketing collateral for sales, events, and customer communications.

Required Qualifications

7+ years of progressive B2B marketing experience, including 3+ years managing direct reports.

Experience in B2B services (SaaS, BPO, healthcare services, digital services).

Strong background in customer marketing, retention strategy, and revenue expansion.

Hands‑on experience with enterprise-level marketing technology and digital execution (SEO, PPC, email).

Proven ability to manage third‑party digital agencies and web development partners.

Preferred Qualifications

Experience with Salesforce or similar CRM platforms.

Background in private equity–backed or high‑growth environments.

Working proficiency with graphic design tools (e.g., Adobe Creative Suite).

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Human Resources Services

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