Launch Potato
Overview
Senior Manager, Paid Media (YouTube) at Launch Potato. Join a remote‑first, high‑growth digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
Who Are We?
Launch Potato is a profitable digital media company with a mission to connect consumers with the world’s leading brands through data‑driven content and technology. Our headquarters are in South Florida, but our remote‑first team spans over 15 countries.
Why Join Us?
You’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers. Base salary: $80,000 to $110,000 per year, plus profit‑sharing bonus and competitive benefits.
Must Have
Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation). Understanding of best practices that drive high‑performing creatives, including YouTube ABCDs, briefs, and collaboration on video production with creative teams. Experience owning P&L and hitting aggressive growth + profitability goals, and building best‑practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal and influencing decision‑making across teams.
Experience
6+ years managing and scaling a YouTube performance‑based portfolio, with budgets of $20M+ per year.
Your Role
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business, scaling one of our most important growth channels while maintaining profitability. You’ll combine hands‑on campaign management with high‑level strategy, directly owning campaign execution, P&L, and growth targets. This role has a clear growth path to leading performance video across brands and verticals.
Outcomes (Performance Expectations)
Full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for what your campaigns need to succeed. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue and expand the portfolio. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video‑first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders and external vendors to creatively build net new audiences that target high‑value customers.
Success Looks Like
Consistently scale YouTube while maintaining profitability. Set the standard for extreme ownership and operational excellence. Generate learnings that push the entire paid media team forward. Become the go‑to internal expert for video‑first performance marketing. Lay the foundation for a high‑performing video team under your leadership.
Competencies
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms. P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Strong verbal and written communication skills; ability to clearly and concisely articulate data and POV for easy understanding and leadership alignment. Problem‑Solving: Turn performance data into actionable growth strategies. Adaptability: Thrive in a fast‑paced environment, quickly testing and iterating while managing multiple projects simultaneously. Leadership Potential: Desire and ability to grow into a manager role, building and leading a team. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build campaigns in the best way to scale, ensuring creative sizes, conversion events, and competitive edge against competitor brands.
Nice to Haves
Experience with linear TV, streaming, or other video‑first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand the halo‑effect of video efforts on other marketing channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc.) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge‑sharing initiatives. Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc.
Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Equal Employment Opportunity
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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Senior Manager, Paid Media (YouTube) at Launch Potato. Join a remote‑first, high‑growth digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
Who Are We?
Launch Potato is a profitable digital media company with a mission to connect consumers with the world’s leading brands through data‑driven content and technology. Our headquarters are in South Florida, but our remote‑first team spans over 15 countries.
Why Join Us?
You’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers. Base salary: $80,000 to $110,000 per year, plus profit‑sharing bonus and competitive benefits.
Must Have
Proven success profitably scaling new and existing brands on YouTube. Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation). Understanding of best practices that drive high‑performing creatives, including YouTube ABCDs, briefs, and collaboration on video production with creative teams. Experience owning P&L and hitting aggressive growth + profitability goals, and building best‑practice playbooks. Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal and influencing decision‑making across teams.
Experience
6+ years managing and scaling a YouTube performance‑based portfolio, with budgets of $20M+ per year.
Your Role
You are a YouTube performance marketing expert who will take full ownership of Launch Potato’s YouTube business, scaling one of our most important growth channels while maintaining profitability. You’ll combine hands‑on campaign management with high‑level strategy, directly owning campaign execution, P&L, and growth targets. This role has a clear growth path to leading performance video across brands and verticals.
Outcomes (Performance Expectations)
Full ownership of campaign performance, pacing, reporting, operations, setup, and P&L for Insurance YouTube campaigns. Deliver growth in spend and profitability, reaching a 2x annualized run rate in year one at a minimum of 110% ROAS. Provide actionable insights and recommendations to stakeholders, backed by rigorous data insights, reporting, and analysis. Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing and iteration. Collaborate with the creative team on video production, advocating for what your campaigns need to succeed. Expand YouTube campaigns into new insurance and other financial services verticals to drive incremental revenue and expand the portfolio. Share best practices and insights across the Paid Media team to strengthen YouTube performance in other verticals. Build and lead a video‑first performance marketing and paid media team to support execution as investment scales. Work with internal stakeholders and external vendors to creatively build net new audiences that target high‑value customers.
Success Looks Like
Consistently scale YouTube while maintaining profitability. Set the standard for extreme ownership and operational excellence. Generate learnings that push the entire paid media team forward. Become the go‑to internal expert for video‑first performance marketing. Lay the foundation for a high‑performing video team under your leadership.
Competencies
Technical Mastery: Deep expertise in Google/YouTube Ads and analytics platforms. P&L Ownership: Experience managing budgets at scale and delivering on aggressive growth + margin goals. Communication: Strong verbal and written communication skills; ability to clearly and concisely articulate data and POV for easy understanding and leadership alignment. Problem‑Solving: Turn performance data into actionable growth strategies. Adaptability: Thrive in a fast‑paced environment, quickly testing and iterating while managing multiple projects simultaneously. Leadership Potential: Desire and ability to grow into a manager role, building and leading a team. Growth Focus: Commitment to staying ahead of video and performance marketing trends. Operational Efficiency: Build campaigns in the best way to scale, ensuring creative sizes, conversion events, and competitive edge against competitor brands.
Nice to Haves
Experience with linear TV, streaming, or other video‑first platforms (Meta, TikTok). Experience with MMM tools and measurement solutions to understand the halo‑effect of video efforts on other marketing channels. Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney, etc.) for workflows. Knowledge of personal finance and consumer financial products. Experience mentoring peers or leading knowledge‑sharing initiatives. Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu, etc.
Total Compensation
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Equal Employment Opportunity
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion and do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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