Rainier Recruiting
Rainier Recruiting is partnering with a global, $100m consumer goods company in the wellness and personal health space is seeking a Email & Lifecycle Marketing Manager. This role is responsible for leading customer recruitment and retention strategies across company-owned websites in the U.S., Canada, U.K., and EU. The manager will drive revenue and profitability by increasing customer acquisition, repeat purchases, and overall engagement with the brand.
The ideal candidate is both strategic and hands‑on, able to design effective lifecycle marketing initiatives while also executing campaigns. Success in this position requires a strong understanding of customer segmentation, lifetime value drivers, and the use of paid and owned media channels—including email, SMS, and social—to maximize recruitment and retention.
Annual salary: $110,000–$130,000 plus up to 30%+ percent bonus (negotiable).
Health, dental, and vision benefits
401k (fully vested) up to 3% match, then 0.5% up to 4%
Short term coverage fully paid
Long term coverage fully paid
Life insurance fully paid
Ancillary benefits (life, critical illness, injury etc.)
Identify theft coverage
Location:
Bellevue, WA. This position is onsite Monday-Thursday with an option to work-from-home on Fridays.
Key Responsibilities
Develop and manage a comprehensive CRM strategy to grow new customer acquisition, reduce churn, and increase customer lifetime value.
Create and execute an annual communications calendar that aligns with major cross‑functional initiatives such as product launches and marketing campaigns.
Design targeted, dynamic content for email and SMS campaigns that drive engagement and conversions.
Conduct A/B testing to optimize subject lines, creative content, and messaging for improved open and conversion rates; share insights with stakeholders.
Manage ongoing maintenance of automated communication programs to ensure relevance and effectiveness.
Analyze customer behavior to provide actionable insights that strengthen recruitment and retention strategies.
Oversee quality control of all digital communications, including accuracy of links, content, and audience targeting.
Collaborate with cross‑functional partners to create an engaging and consistent brand experience across owned websites, guiding visitors from prospects to loyal customers and advocates.
Skills & Work Style
Data‑driven, analytical, and curious with a strong ability to translate insights into action.
Highly collaborative and persuasive, able to influence stakeholders across multiple functions.
Strong problem‑solving skills, with the ability to evaluate complex challenges and propose creative solutions.
Relationship builder who fosters mutual respect and trust across teams.
Strong knowledge of customer segmentation and email/SMS marketing best practices.
Qualifications
Bachelor’s degree in business, marketing, economics, STEM, or a related field (Master’s preferred).
3+ years of experience in digital marketing, with a focus on customer acquisition and retention for consumable products or services.
Proven success in driving site conversion and repeat purchases through email and SMS campaigns.
Proficiency with marketing platforms such as Klaviyo, Attentive, or similar tools.
Knowledge of privacy and compliance requirements (CAN‑SPAM, GDPR, HIPAA).
Strong written and verbal communication skills with the ability to present strategies, processes, and performance metrics clearly.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Wellness and Fitness Services
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The ideal candidate is both strategic and hands‑on, able to design effective lifecycle marketing initiatives while also executing campaigns. Success in this position requires a strong understanding of customer segmentation, lifetime value drivers, and the use of paid and owned media channels—including email, SMS, and social—to maximize recruitment and retention.
Annual salary: $110,000–$130,000 plus up to 30%+ percent bonus (negotiable).
Health, dental, and vision benefits
401k (fully vested) up to 3% match, then 0.5% up to 4%
Short term coverage fully paid
Long term coverage fully paid
Life insurance fully paid
Ancillary benefits (life, critical illness, injury etc.)
Identify theft coverage
Location:
Bellevue, WA. This position is onsite Monday-Thursday with an option to work-from-home on Fridays.
Key Responsibilities
Develop and manage a comprehensive CRM strategy to grow new customer acquisition, reduce churn, and increase customer lifetime value.
Create and execute an annual communications calendar that aligns with major cross‑functional initiatives such as product launches and marketing campaigns.
Design targeted, dynamic content for email and SMS campaigns that drive engagement and conversions.
Conduct A/B testing to optimize subject lines, creative content, and messaging for improved open and conversion rates; share insights with stakeholders.
Manage ongoing maintenance of automated communication programs to ensure relevance and effectiveness.
Analyze customer behavior to provide actionable insights that strengthen recruitment and retention strategies.
Oversee quality control of all digital communications, including accuracy of links, content, and audience targeting.
Collaborate with cross‑functional partners to create an engaging and consistent brand experience across owned websites, guiding visitors from prospects to loyal customers and advocates.
Skills & Work Style
Data‑driven, analytical, and curious with a strong ability to translate insights into action.
Highly collaborative and persuasive, able to influence stakeholders across multiple functions.
Strong problem‑solving skills, with the ability to evaluate complex challenges and propose creative solutions.
Relationship builder who fosters mutual respect and trust across teams.
Strong knowledge of customer segmentation and email/SMS marketing best practices.
Qualifications
Bachelor’s degree in business, marketing, economics, STEM, or a related field (Master’s preferred).
3+ years of experience in digital marketing, with a focus on customer acquisition and retention for consumable products or services.
Proven success in driving site conversion and repeat purchases through email and SMS campaigns.
Proficiency with marketing platforms such as Klaviyo, Attentive, or similar tools.
Knowledge of privacy and compliance requirements (CAN‑SPAM, GDPR, HIPAA).
Strong written and verbal communication skills with the ability to present strategies, processes, and performance metrics clearly.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Wellness and Fitness Services
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