Marketing Manager Job at AKG of America in Mebane

Marketing Manager

AKG of America, Inc. is seeking a Marketing Manager to lead the development and execution of a comprehensive marketing strategy that enhances brand visibility, supports sales growth, and increases market engagement. This hands‑on role manages branding, communications, digital marketing, advertising, trade shows, and budgeting — ensuring consistent, high‑quality messaging across all channels.

The ideal candidate will be a creative and results‑oriented marketing professional with a strong strategic mindset and practical experience in B2B marketing within industrial or manufacturing environments.

Key Responsibilities Brand & Strategy

• Develop and implement marketing strategies aligned with company objectives and sales targets.
• Lead brand positioning and ensure consistency in messaging and visual identity across platforms.
• Conduct market research and competitive analysis to identify trends and growth opportunities.

Advertising & Promotion

• Plan and manage multi‑channel advertising campaigns, including digital, print, and industry sponsorships.
• Partner with internal stakeholders and external agencies to create impactful marketing materials.
• Measure campaign effectiveness and optimize based on data insights.

Communications

• Oversee internal and external communications, including newsletters, press releases, case studies, and white papers.
• Ensure alignment across corporate, product, and internal messaging.
• Support the development of sales collateral, presentations, and technical documentation.

Trade Shows & Events

• Plan and execute trade show participation, industry events, and exhibitions.
• Manage booth design, logistics, vendor coordination, and promotional assets.
• Coordinate lead follow‑up processes and evaluate event performance metrics.

Digital Marketing & Social Media

• Maintain and update company website, optimize content for SEO, and monitor analytics.
• Design and execute social media strategies (e.g., LinkedIn, Facebook) to drive engagement and brand visibility.
• Manage digital campaigns, email marketing, and lead generation activities.

Budgeting & Reporting

• Develop and manage the annual marketing budget.
• Track performance metrics, analyze ROI, and report results to senior leadership.
• Provide data‑driven recommendations to improve marketing effectiveness.

Qualifications Required:

• Bachelor’s degree in marketing, communications, business, or related field.
• Minimum 5 years of experience in a marketing role, preferably within B2B, industrial, or manufacturing sectors.
• Demonstrated expertise in brand management, content development, and campaign execution.
• Strong organizational and project management skills.
• Proficient in Microsoft Office, Adobe Creative Suite (or Canva), and CRM/marketing automation tools.
• Exceptional written and verbal communication skills.

Preferred:

• Experience organizing trade shows or B2B industry events.
• Working knowledge of CMS platforms (e.g., WordPress) and analytics tools (e.g., Google Analytics).
• Familiarity with technical products, engineering terminology, or industrial markets.
• Decision Making: Combines strategic thinking with practical execution; uses data and insight to make sound, timely decisions that drive marketing impact.
• Driving for Results: Maintains a results‑oriented focus; proactively identifies marketing opportunities and ensures initiatives are completed with precision and purpose.
• Driving Execution: Manages complex projects with attention to detail, ensuring marketing plans are delivered effectively and on time.
• Communication: Communicates clearly and persuasively across audiences; adapts messaging to align with brand and business goals.

Equal Employment Opportunity Statement

AKG is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified individuals will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

As part of our recruitment process, AKG may collect and process personal data submitted by candidates. This information will be handled in accordance with applicable data protection regulations and used solely for employment consideration purposes. By submitting your application, you consent to the processing of your personal data for recruitment‑related activities.

Location: Hillsborough, NC

Salary: $70,000 – $80,000