Marketing Specialist Job at Keller Williams in Grand Rapids

Are you a creative, experienced marketing professional who thrives in a dynamic environment where innovation and storytelling meet strategy and measurable results? Do you have a passion for leveraging technology, including AI, to craft compelling campaigns that drive brand growth and visibility? We’re seeking a Marketing Specialist who will be responsible for developing and executing marketing strategies that enhance brand awareness, strengthen community engagement, and generate high-quality leads. This role requires a balance of creativity and strategy, with the ability to bring ideas to life through video, content, and data-driven execution. Compensation & Benefits • Salary Range: $52,000 – $65,000 (based on experience) • Bonus potential based on performance and results • Paid Time Off (PTO) • Opportunities for professional growth within the team • A collaborative, positive, and fun team environment Responsibilities: Brand & Strategy • Maintain and evolve the brokerage’s brand identity across all marketing materials and channels. • Develop and execute monthly and quarterly marketing plans aligned with brokerage goals. • Collaborate with leadership to identify growth opportunities and community engagement initiatives. Digital Marketing • Manage the brokerage website, optimize SEO, and maintain a strong online presence. • Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.). • Design and oversee digital ad campaigns (Google, Meta, local sponsorships). • Use AI tools and analytics to track performance, refine strategies, and improve ROI. Agent Marketing Support • Design custom listing presentations, postcards, flyers, and social media graphics. • Assist agents with personal branding, social media strategy, and the use of marketing tools. • Manage marketing onboarding for new agents and train them on brand assets and systems. Listing & Property Marketing • Coordinate professional photography, videography, staging, and signage for listings. • Write compelling property descriptions for MLS, social media, and print marketing. • Create and schedule “just listed,” “open house,” and “sold” campaigns across multiple platforms. Events & Community Outreach • Plan and promote brokerage and community events. • Manage event marketing materials, RSVP tracking, and day-of logistics. • Support sponsorships and partnerships with local businesses and organizations. Qualifications: • Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience). • 2–4 years of experience in marketing, with real estate industry experience preferred. • Proficiency in Canva, Adobe Creative Suite, Google Workspace, and social media scheduling tools. • Knowledge of CRM systems (Command, HubSpot, or similar). • Strong copywriting, design, and project management skills. • Understanding of local real estate markets and trends. • Creative and strategic thinker with an eye for detail. • Excellent organizational and multitasking abilities. • Strong interpersonal and collaboration skills. • Data-driven decision-making and adaptability. • Passion for real estate and community connection. Compensation: $52,000 - $65,000 yearly

• Brand & Strategy • Maintain and evolve the brokerage’s brand identity across all marketing materials and channels. • Develop and execute monthly and quarterly marketing plans aligned with brokerage goals. • Collaborate with leadership to identify growth opportunities and community engagement initiatives.Digital Marketing • Manage the brokerage website, optimize SEO, and maintain a strong online presence. • Create, schedule, and manage engaging content across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.). • Design and oversee digital ad campaigns (Google, Meta, local sponsorships). • Use AI tools and analytics to track performance, refine strategies, and improve ROI.Agent Marketing Support • Design custom listing presentations, postcards, flyers, and social media graphics. • Assist agents with personal branding, social media strategy, and the use of marketing tools. • Manage marketing onboarding for new agents and train them on brand assets and systems.Listing & Property Marketing • Coordinate professional photography, videography, staging, and signage for listings. • Write compelling property descriptions for MLS, social media, and print marketing. • Create and schedule “just listed,” “open house,” and “sold” campaigns across multiple platforms.Events & Community Outreach • Plan and promote brokerage and community events. • Manage event marketing materials, RSVP tracking, and day-of logistics. • Support sponsorships and partnerships with local businesses and organizations.

Compensation:
$52,000-$65,000 per year