Freelance SEO Content Manager (iGaming) Job at Better Collective in Town of Pola

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The primary goal of this collaboration is to coordinate, produce, and optimize high-quality SEO content that ranks in Google and the performance of our websites.

As a freelance Content Manager, you will:

• Coordinate and oversee content production across several high-traffic websites.
• Develop editorial plans and implement SEO strategies based on keyword research and market priorities.
• Create and edit new content tailored to different user segments within sports betting and iGaming.
• Assign tasks to writers, review their work, and provide constructive feedback.
• Monitor KPIs such as rankings, traffic, and conversion rates.
• Stay informed on legal, regulatory, and competitive developments in the Polish market.
• Collaborate with our business development team to ensure optimal partner placements and offers.
• Work with CRO/UX specialists to improve user engagement and ensure top technical performance of sites.
• Apply your own SEO insights to boost organic visibility and reach.

This role requires close communication with our in-house teams but allows for flexible, independent work.

Requirements

• Strong command of Polish and English, both written and spoken.
• Keen editorial eye and ability to turn any copy into engaging, accurate, SEO‑optimized content.
• Hands‑on experience using tools such as Google Analytics, Search Console, and keyword research platforms.
• At least 3 years of relevant experience in content management, SEO, or digital marketing.
• Experience with WordPress CMS.
• Comfortable managing multiple projects and deadlines.
• Good knowledge of UX principles in web products.
• Clear and proactive communication skills.

A degree in Digital Marketing, Communications, or a related field is an advantage, but not required.

Seniority Level

• Mid‑Senior level

Employment Type

• Contract

Job Function

• Marketing, Advertising, and Product Management

Industries

• Broadcast Media Production and Distribution