Baxter International Inc.
Manager, Digital Health Commercial Marketing,
Baxter International Inc., Deerfield, Illinois, United States, 60063
Manager, Digital Health Commercial Marketing
At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Your Role at Baxter: Baxter is advancing a connected ecosystem that surrounds the patient and the care team by integrating devices, identifying actionable insights and simplifying communications, helping providers impact workflow efficiencies and care outcomes. Our mission is to save and sustain patient lives in all care environments. At Baxter, we are not just promoting the latest life‑saving products; we’re thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.
What You’ll Be Doing
Provide input on the annual marketing plan and drive implementation on: product launches, digital marketing campaigns, content creation, and sales enablement activities.
Subject matter expert for market trends, voice of customer, and competitive activity.
Collaborate with sales team to develop differentiated product messaging and positioning to accelerate funnel momentum and help sales win.
Support product release teams from a Commercial Marketing perspective and help lead the launch of any product updates to internal and external audiences.
Partner with the Marketing Communications team to build interactive marketing campaigns and innovative content to impact market awareness, lead generation and deal closure.
Educate the sales team on product line positioning, targeting, and market intelligence to support achievement of annual financial goals. Partner with Marketing Communications to create or refresh sales tools, such as brochures or website content as necessary.
Support customer interactions such as site visits, presentations / demos, and tradeshows.
Help foster customer relationships to build reference material, such as testimonials and case studies.
Inform the ongoing refinement and adjustment of strategy and marketing plans by monitoring marketing program performance, sales achievement, and competitive moves.
Partner with Upstream Marketing to share voice of customer and sales team feedback and understand development roadmap for Care Communications and help evolve the downstream marketing strategy accordingly.
Lead pricing and market research projects, as needed.
Partner with cross‑functional teams such as service, quoting, and clinical training to ensure commercial excellence.
What You’ll Bring
Bachelor’s degree required, preference for Marketing, Business or related field.
5+ years professional experience in marketing. Strong preference for Medical Device/Software Solutions. Strong digital background a plus.
Experience partnering with sales team, creating sales content and generating omnichannel marketing content, with a focus on digital communications.
Strong communication, collaboration, presentation, and organizational skills.
Ability to analyze and find creative, innovative solutions to business challenges.
Experience as a cross‑functional team member who can influence others to accomplish a common goal.
Digital literacy including Microsoft Office Suite and SalesForce.com.
Ability to travel ~20% of the time.
Compensation The estimated base salary for this position is $104,000 - $143,000. The position is also eligible for discretionary bonuses and a long‑term incentive program.
Eligibility Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Equal Employment Opportunity Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Medical Equipment Manufacturing
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Your Role at Baxter: Baxter is advancing a connected ecosystem that surrounds the patient and the care team by integrating devices, identifying actionable insights and simplifying communications, helping providers impact workflow efficiencies and care outcomes. Our mission is to save and sustain patient lives in all care environments. At Baxter, we are not just promoting the latest life‑saving products; we’re thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.
What You’ll Be Doing
Provide input on the annual marketing plan and drive implementation on: product launches, digital marketing campaigns, content creation, and sales enablement activities.
Subject matter expert for market trends, voice of customer, and competitive activity.
Collaborate with sales team to develop differentiated product messaging and positioning to accelerate funnel momentum and help sales win.
Support product release teams from a Commercial Marketing perspective and help lead the launch of any product updates to internal and external audiences.
Partner with the Marketing Communications team to build interactive marketing campaigns and innovative content to impact market awareness, lead generation and deal closure.
Educate the sales team on product line positioning, targeting, and market intelligence to support achievement of annual financial goals. Partner with Marketing Communications to create or refresh sales tools, such as brochures or website content as necessary.
Support customer interactions such as site visits, presentations / demos, and tradeshows.
Help foster customer relationships to build reference material, such as testimonials and case studies.
Inform the ongoing refinement and adjustment of strategy and marketing plans by monitoring marketing program performance, sales achievement, and competitive moves.
Partner with Upstream Marketing to share voice of customer and sales team feedback and understand development roadmap for Care Communications and help evolve the downstream marketing strategy accordingly.
Lead pricing and market research projects, as needed.
Partner with cross‑functional teams such as service, quoting, and clinical training to ensure commercial excellence.
What You’ll Bring
Bachelor’s degree required, preference for Marketing, Business or related field.
5+ years professional experience in marketing. Strong preference for Medical Device/Software Solutions. Strong digital background a plus.
Experience partnering with sales team, creating sales content and generating omnichannel marketing content, with a focus on digital communications.
Strong communication, collaboration, presentation, and organizational skills.
Ability to analyze and find creative, innovative solutions to business challenges.
Experience as a cross‑functional team member who can influence others to accomplish a common goal.
Digital literacy including Microsoft Office Suite and SalesForce.com.
Ability to travel ~20% of the time.
Compensation The estimated base salary for this position is $104,000 - $143,000. The position is also eligible for discretionary bonuses and a long‑term incentive program.
Eligibility Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
Equal Employment Opportunity Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click the link here and let us know the nature of your request along with your contact information.
Recruitment Fraud Notice Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industry Medical Equipment Manufacturing
#J-18808-Ljbffr