JWB Hospitality
This range is provided by JWB Hospitality. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $110,000.00/yr - $140,000.00/yr
Direct message the job poster from JWB Hospitality
Experienced high-end hospitality operator connecting great people with outstanding companies. Director of Marketing
Location:
Hollywood, FL (with travel to Miami Beach and Los Angeles as needed)
Job Type:
Full-time | Hybrid (On-site presence required for key events and creative initiatives)
Industry:
Hospitality / Restaurants / Events / Lifestyle
About the Role
A legendary name in hospitality is writing its next chapter — and we’re looking for the creative leader who will help tell that story. The
Director of Marketing
will oversee all marketing, branding, and communications efforts for a vibrant, multi-concept portfolio that includes:
A renowned
Los Angeles restaurant
celebrated for its innovation and cultural influence,
The highly anticipated
reopening of a beloved and iconic Miami Beach dining destination , and
The
relaunch of an established offsite catering business
entering a new era of growth and visibility.
This is a rare opportunity to shape the future of a legacy brand at a defining moment — blending heritage with modern relevance, and driving engagement across local, national, and digital audiences.
We’re seeking a visionary strategist and hands‑on storyteller who thrives in dynamic, creative environments, understands how to generate buzz and loyalty, and can inspire cross‑functional teams to bring brand narratives to life.
What You’ll Do Brand & Marketing Strategy
Develop and execute a comprehensive marketing strategy spanning all business units — the LA restaurant, Miami Beach reopening, and catering division.
Translate the company’s vision and legacy into a cohesive, forward‑looking brand identity.
Partner with ownership and executive leadership to position each concept uniquely while maintaining consistency across the brand family.
Identify opportunities for growth through new channels, partnerships, and audience engagement initiatives.
Digital Marketing & Online Presence
Oversee all aspects of digital marketing, including SEO, paid media, email marketing, and digital partnerships.
Lead the creation of a
new, fully redesigned website
that reflects the refreshed brand identity, enhances the guest experience, and integrates with reservations and event inquiries.
Manage online reputation and guest engagement across digital platforms.
Leverage analytics and digital tools to measure performance and optimize strategy.
Communications, PR & Storytelling
Lead all public relations efforts, including media strategy, press outreach, and storytelling campaigns.
Serve as the primary point of contact for media and cultural partnerships, cultivating lasting relationships with journalists, influencers, and tastemakers.
Craft compelling narratives that celebrate the brand’s heritage while introducing a new era of creativity and hospitality.
Oversee the development of press materials, talking points, and media events tied to openings, collaborations, and brand milestones.
Direct the
creation of all new marketing collateral
— including sales decks, menus, print materials, and branded assets — in anticipation of the restaurant relaunch and catering expansion.
Partner with creative teams, photographers, and designers to produce high‑quality content that elevates the brand across platforms.
Manage the development of marketing and content calendars aligned with events, campaigns, and seasonal initiatives.
Champion innovation in visual storytelling to ensure all materials feel fresh, polished, and on‑brand.
Social Media & Audience Engagement
Drive the
revitalization of the brand’s social media presence , crafting a cohesive voice, visual direction, and content strategy that reflects the energy and sophistication of the new chapter.
Oversee day‑to‑day management of social platforms, ensuring authenticity, consistency, and meaningful audience engagement.
Collaborate with the on‑site teams in Miami and Los Angeles to capture real‑time content that highlights culture, cuisine, and guest experience.
Lead and mentor a growing marketing team, including the Marketing Manager (Miami) and external creative partners.
Foster collaboration with operations, culinary, events, and leadership teams to align marketing with business objectives.
Oversee agency relationships, ensuring creative and strategic consistency across markets.
Inspire a culture of curiosity, creativity, and excellence.
Performance, Insights & Growth
Analyze campaign performance and develop data‑driven strategies for continued growth.
Monitor industry trends, competitor activity, and consumer insights to maintain relevance and competitive advantage.
Establish KPIs and benchmarks to measure brand health, engagement, and ROI across all channels.
Who You Are Must‑Have Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
7+ years of marketing leadership experience, preferably in hospitality, F&B, or lifestyle brands.
Proven success developing and executing integrated marketing strategies across multiple locations or concepts.
Expertise in digital marketing, website development, brand positioning, and experiential activations.
Exceptional communication, storytelling, and leadership skills.
Highly organized, strategic, and comfortable balancing creative vision with business impact.
Bonus Skills
Experience launching or repositioning hospitality concepts or legacy brands.
Deep familiarity with both the Miami and Los Angeles markets.
Visual sensibility and comfort directing photo/video shoots and creative campaigns.
Existing relationships within hospitality, media, and lifestyle networks.
Multilingual abilities (Spanish a plus).
What We Offer
The chance to lead the reimagining of a storied hospitality brand family with national visibility.
Creative autonomy and collaboration with a passionate, visionary leadership team.
Competitive salary and benefits package.
A culture built on excellence, innovation, and genuine hospitality — where ideas are celebrated and impact is immediate.
Medical insurance.
Vision insurance.
Seniority Level Director
Employment Type Full-time
Job Function Marketing, Management, and Strategy/Planning
Industries Hospitality, Marketing Services, and Public Relations and Communications Services
#J-18808-Ljbffr
Base pay range $110,000.00/yr - $140,000.00/yr
Direct message the job poster from JWB Hospitality
Experienced high-end hospitality operator connecting great people with outstanding companies. Director of Marketing
Location:
Hollywood, FL (with travel to Miami Beach and Los Angeles as needed)
Job Type:
Full-time | Hybrid (On-site presence required for key events and creative initiatives)
Industry:
Hospitality / Restaurants / Events / Lifestyle
About the Role
A legendary name in hospitality is writing its next chapter — and we’re looking for the creative leader who will help tell that story. The
Director of Marketing
will oversee all marketing, branding, and communications efforts for a vibrant, multi-concept portfolio that includes:
A renowned
Los Angeles restaurant
celebrated for its innovation and cultural influence,
The highly anticipated
reopening of a beloved and iconic Miami Beach dining destination , and
The
relaunch of an established offsite catering business
entering a new era of growth and visibility.
This is a rare opportunity to shape the future of a legacy brand at a defining moment — blending heritage with modern relevance, and driving engagement across local, national, and digital audiences.
We’re seeking a visionary strategist and hands‑on storyteller who thrives in dynamic, creative environments, understands how to generate buzz and loyalty, and can inspire cross‑functional teams to bring brand narratives to life.
What You’ll Do Brand & Marketing Strategy
Develop and execute a comprehensive marketing strategy spanning all business units — the LA restaurant, Miami Beach reopening, and catering division.
Translate the company’s vision and legacy into a cohesive, forward‑looking brand identity.
Partner with ownership and executive leadership to position each concept uniquely while maintaining consistency across the brand family.
Identify opportunities for growth through new channels, partnerships, and audience engagement initiatives.
Digital Marketing & Online Presence
Oversee all aspects of digital marketing, including SEO, paid media, email marketing, and digital partnerships.
Lead the creation of a
new, fully redesigned website
that reflects the refreshed brand identity, enhances the guest experience, and integrates with reservations and event inquiries.
Manage online reputation and guest engagement across digital platforms.
Leverage analytics and digital tools to measure performance and optimize strategy.
Communications, PR & Storytelling
Lead all public relations efforts, including media strategy, press outreach, and storytelling campaigns.
Serve as the primary point of contact for media and cultural partnerships, cultivating lasting relationships with journalists, influencers, and tastemakers.
Craft compelling narratives that celebrate the brand’s heritage while introducing a new era of creativity and hospitality.
Oversee the development of press materials, talking points, and media events tied to openings, collaborations, and brand milestones.
Direct the
creation of all new marketing collateral
— including sales decks, menus, print materials, and branded assets — in anticipation of the restaurant relaunch and catering expansion.
Partner with creative teams, photographers, and designers to produce high‑quality content that elevates the brand across platforms.
Manage the development of marketing and content calendars aligned with events, campaigns, and seasonal initiatives.
Champion innovation in visual storytelling to ensure all materials feel fresh, polished, and on‑brand.
Social Media & Audience Engagement
Drive the
revitalization of the brand’s social media presence , crafting a cohesive voice, visual direction, and content strategy that reflects the energy and sophistication of the new chapter.
Oversee day‑to‑day management of social platforms, ensuring authenticity, consistency, and meaningful audience engagement.
Collaborate with the on‑site teams in Miami and Los Angeles to capture real‑time content that highlights culture, cuisine, and guest experience.
Lead and mentor a growing marketing team, including the Marketing Manager (Miami) and external creative partners.
Foster collaboration with operations, culinary, events, and leadership teams to align marketing with business objectives.
Oversee agency relationships, ensuring creative and strategic consistency across markets.
Inspire a culture of curiosity, creativity, and excellence.
Performance, Insights & Growth
Analyze campaign performance and develop data‑driven strategies for continued growth.
Monitor industry trends, competitor activity, and consumer insights to maintain relevance and competitive advantage.
Establish KPIs and benchmarks to measure brand health, engagement, and ROI across all channels.
Who You Are Must‑Have Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
7+ years of marketing leadership experience, preferably in hospitality, F&B, or lifestyle brands.
Proven success developing and executing integrated marketing strategies across multiple locations or concepts.
Expertise in digital marketing, website development, brand positioning, and experiential activations.
Exceptional communication, storytelling, and leadership skills.
Highly organized, strategic, and comfortable balancing creative vision with business impact.
Bonus Skills
Experience launching or repositioning hospitality concepts or legacy brands.
Deep familiarity with both the Miami and Los Angeles markets.
Visual sensibility and comfort directing photo/video shoots and creative campaigns.
Existing relationships within hospitality, media, and lifestyle networks.
Multilingual abilities (Spanish a plus).
What We Offer
The chance to lead the reimagining of a storied hospitality brand family with national visibility.
Creative autonomy and collaboration with a passionate, visionary leadership team.
Competitive salary and benefits package.
A culture built on excellence, innovation, and genuine hospitality — where ideas are celebrated and impact is immediate.
Medical insurance.
Vision insurance.
Seniority Level Director
Employment Type Full-time
Job Function Marketing, Management, and Strategy/Planning
Industries Hospitality, Marketing Services, and Public Relations and Communications Services
#J-18808-Ljbffr