Meta
Join to apply for the
Global Head of Marketing, Threads
role at
Meta .
Meta is looking for an experienced Marketing Leader with a passion for building global brands and proven experience developing and executing insight‑driven marketing efforts that build affinity and engagement with Threads’s audiences. In this role you will act as Threads’s CMO, leading Brand and Product Marketing teams and driving brand strategy, integrated and product marketing, and brand building aimed at growing and engaging Threads’s global community of potential and current users across the marketing funnel.
As the Global Head of Marketing, you will develop the overall strategy while flawlessly executing our brand strategy, programs and product launches at scale. You will bring strong consumer marketing and product development experience, proven ability to build cross‑functional partnerships with product and business teams, and a track record running multi‑channel campaigns for high‑profile global brands.
To be successful at Meta you need to embrace the hacker ethos: move fast, iterate, and always add value. You should be tenacious, open, creative, analytical, and able to connect the dots between business, product strategy, and brand strategy. You must inspire and support a growing team with deep care, thoughtfulness and mentorship.
Base pay range $232,000.00/yr – $296,000.00/yr
Responsibilities
Lead the strategic vision and execution of Threads’s iconic brand and global marketing programs.
Influence Threads’s product strategy and roadmap through research, testing and insights, and building effective go‑to‑market strategies to bring innovative advertising experiences to market.
Develop, manage, and grow a team of integrated, brand and product marketers for Threads.
Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll‑out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing.
Lead and collaborate with cross‑functional stakeholders to deliver world‑class marketing campaigns, product launches and GTMs.
Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories.
Track, distill and guide performance of campaigns to provide data‑backed insights to optimize campaigns and find new opportunity areas.
Ensure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test‑and‑learn approach.
Partner closely with creative teams and agency partners to bring strategy to life through quality creative.
Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internally.
Build strong collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring positive and productive team environments.
Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives.
Minimum Qualifications
12+ years of experience with brand and product marketing, consumer products and/or brand management, with brands and at companies with global scale.
8+ years of experience with team leadership, cross‑functional team leadership, or team management.
Track record of developing global strategy and delivering impactful communication and campaigns internationally – proven with data.
Data‑driven – displayed and proven experience in using data to inform strategy and communication, and to develop meaningful GTM approaches that drive business outcomes.
Experience building mass‑market consumer‑centric brands.
Experience developing and executing large‑scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand‑building and acquisition marketing initiatives.
Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing / managing up to executive, VP and cross‑functional leadership.
Experience partnering with product management, product design, and other cross‑functional teams (Analytics, Research, Creative, etc.) to drive business results.
Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience.
Experience managing multiple campaigns and/or product launch GTMs simultaneously, working with many different internal and external teams to ensure seamless launches of high‑impact programs.
Preferred Qualifications
Experience leading consumer marketing for large‑scale tech brands.
Experience working and thriving in a self‑starter, fast‑paced and changing environment.
Bachelor’s Degree.
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, transgender status, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Compensation $232,000/year to $296,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience and location. Meta offers benefits. Learn more about benefits at Meta.
#J-18808-Ljbffr
Global Head of Marketing, Threads
role at
Meta .
Meta is looking for an experienced Marketing Leader with a passion for building global brands and proven experience developing and executing insight‑driven marketing efforts that build affinity and engagement with Threads’s audiences. In this role you will act as Threads’s CMO, leading Brand and Product Marketing teams and driving brand strategy, integrated and product marketing, and brand building aimed at growing and engaging Threads’s global community of potential and current users across the marketing funnel.
As the Global Head of Marketing, you will develop the overall strategy while flawlessly executing our brand strategy, programs and product launches at scale. You will bring strong consumer marketing and product development experience, proven ability to build cross‑functional partnerships with product and business teams, and a track record running multi‑channel campaigns for high‑profile global brands.
To be successful at Meta you need to embrace the hacker ethos: move fast, iterate, and always add value. You should be tenacious, open, creative, analytical, and able to connect the dots between business, product strategy, and brand strategy. You must inspire and support a growing team with deep care, thoughtfulness and mentorship.
Base pay range $232,000.00/yr – $296,000.00/yr
Responsibilities
Lead the strategic vision and execution of Threads’s iconic brand and global marketing programs.
Influence Threads’s product strategy and roadmap through research, testing and insights, and building effective go‑to‑market strategies to bring innovative advertising experiences to market.
Develop, manage, and grow a team of integrated, brand and product marketers for Threads.
Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll‑out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing.
Lead and collaborate with cross‑functional stakeholders to deliver world‑class marketing campaigns, product launches and GTMs.
Develop, manage and support the execution of integrated marketing communications efforts that encompass a 360 approach across various channels (digital, social, traditional media, etc.) to support key narratives and impact stories.
Track, distill and guide performance of campaigns to provide data‑backed insights to optimize campaigns and find new opportunity areas.
Ensure all efforts are based on solid hypothesis design and are structured to deliver against clear success metrics, utilizing a test‑and‑learn approach.
Partner closely with creative teams and agency partners to bring strategy to life through quality creative.
Lead market assessment, quantitative analysis, and qualitative feedback and represent our users internally.
Build strong collaborative relationships and alliances with key internal and external teams and partners to prioritize and establish the team’s roadmap, delivering against clearly defined brand objectives while ensuring positive and productive team environments.
Model inclusive behaviors and build a diverse organization that values, respects, and taps into different backgrounds and perspectives.
Minimum Qualifications
12+ years of experience with brand and product marketing, consumer products and/or brand management, with brands and at companies with global scale.
8+ years of experience with team leadership, cross‑functional team leadership, or team management.
Track record of developing global strategy and delivering impactful communication and campaigns internationally – proven with data.
Data‑driven – displayed and proven experience in using data to inform strategy and communication, and to develop meaningful GTM approaches that drive business outcomes.
Experience building mass‑market consumer‑centric brands.
Experience developing and executing large‑scale or global integrated marketing campaigns (online/offline advertising, web, events), including experience with both brand‑building and acquisition marketing initiatives.
Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing / managing up to executive, VP and cross‑functional leadership.
Experience partnering with product management, product design, and other cross‑functional teams (Analytics, Research, Creative, etc.) to drive business results.
Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience.
Experience managing multiple campaigns and/or product launch GTMs simultaneously, working with many different internal and external teams to ensure seamless launches of high‑impact programs.
Preferred Qualifications
Experience leading consumer marketing for large‑scale tech brands.
Experience working and thriving in a self‑starter, fast‑paced and changing environment.
Bachelor’s Degree.
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
Equal Employment Opportunity Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, transgender status, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Compensation $232,000/year to $296,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience and location. Meta offers benefits. Learn more about benefits at Meta.
#J-18808-Ljbffr