Communities Foundation of Texas
Senior Marketing Manager
Communities Foundation of Texas, Dallas, Texas, United States, 75215
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Senior Marketing Manager
role at
Communities Foundation of Texas .
About the Foundation The mission of the Communities Foundation of Texas (CFT) is to improve the lives of all people in our community by investing in their health, wealth, living, and learning. CFT works to accomplish this by growing community giving, expanding community impact, and advancing community equity. With a vision of building thriving communities for all, CFT works locally and across the state with many individuals, families, companies, foundations, and nonprofits through a variety of charitable funds and strategic grantmaking initiatives. CFT professionally manages more than 1,300 charitable funds and has awarded more than $2.6 billion in grants since its founding in 1953.
Your Role The Senior Marketing Manager leads the strategic development and execution of integrated marketing initiatives that advance CFT’s mission and goals. This role serves as a key driver of cross‑functional collaboration across the MarCom team, foundation, external vendors, and nonprofit partners.
What you will do
Marketing Strategy
– Define and optimize cross‑channel marketing strategies to achieve foundation and marketing objectives for all community giving campaigns with a specific focus on the community and nonprofit audiences.
Design, deliver, and optimize communications journeys across digital media, direct mail, email, and SMS. This role works closely with Marketing Technology and Operations, Communications and External Affairs, Relationships, and Philanthropy teams to support communications journeys across a range of target audience groups, including internal communications, business partners, fundholders, advisors, donors, and nonprofit organizations.
Collaborate with Social Media Manager and External Communications team to define channel‑level plans and calendars for paid media, public relations, email marketing, events, social media, and websites to support seasonal community giving campaign and year‑round objectives.
Maintain internal marketing tools (OKR presentations, reports, and status documents) and distribution to ensure visibility among key stakeholders.
Nonprofit Communications and Capacity Building
– Define CRM strategy for North Texas Giving Day (NTGD) nonprofits, including journeys and batch‑and‑blast email calendars and collaborate with Marketing, Technology, and Operations team to execute.
Lead the design of strategies for NTGD nonprofit communications, training, and resources while overseeing their content design and delivery in collaboration with the Philanthropy team.
Lead the NTGD year‑round customer service construct and team, building effective strategies that create efficient, consistent, and quality support.
Integrated Marketing Execution
– Define and lead execution of CRM strategy for community giving campaigns, including journeys and batch‑and‑blast email calendars for community members, fundholders, and prospects.
In partnership with Marketing Operations & Technology and vendors, define and oversee execution of the website content strategy, including campaign updates and site enhancements for NorthTexasGivingDay.org.
Partner with social media manager to inform content calendar for CFT, North Texas Giving Day, and peer‑to‑peer channels.
Oversee relationship and serve as the primary liaison with the program’s technical partners (MightyCauses), seeking to build strong and effective relationships that serve to meet mutual goals for success.
Serve as the project manager and primary customer service liaison for Hunt Cares and future employee giving campaigns.
Work with Sr. Director, Marketing Strategy to maintain the NorthTexas Giving Day marketing budget.
Build and optimize media campaigns, including in‑kind and paid across print, TV, radio, SEM, paid social media (Meta & LinkedIn), and Display advertising in partnership with retained media agencies and creative resources to support seasonal campaigns and annual marketing objectives.
Experience you bring
Bachelor’s degree in Marketing, Business or related discipline.
8 or more years of experience in marketing.
Retail and retail fundraising experience is a plus.
Strong leadership, problem‑solving, and decision‑making skills.
Solid communication, negotiation, relationship‑building skills.
Ability to multi‑task and manage multiple projects & deadlines simultaneously.
Relevant and current knowledge of community foundations and/or nonprofits, market trends, and fundraising strategies.
Highly organized individual with strong attention to detail.
Effectively model and demonstrate CFT’s core competencies which include Collaboration, Impact and Problem Solving, Integrity and Accountability, Learning, and Internal and External Service.
Disclaimer: The above sections contain representative examples of job duties that might be performed by employees assigned to this classification. CFT is a dynamic organization, and the environment can be fluid. Roles and responsibilities may be altered to accommodate changing conditions and objectives as well as to tap into the skills and experience of its employees. Accordingly, employees may be asked to perform duties that are outside the specific work that is listed. This is not an exhaustive list of all responsibilities, duties and/or skills required of all employees within this class.
Accommodations: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
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Senior Marketing Manager
role at
Communities Foundation of Texas .
About the Foundation The mission of the Communities Foundation of Texas (CFT) is to improve the lives of all people in our community by investing in their health, wealth, living, and learning. CFT works to accomplish this by growing community giving, expanding community impact, and advancing community equity. With a vision of building thriving communities for all, CFT works locally and across the state with many individuals, families, companies, foundations, and nonprofits through a variety of charitable funds and strategic grantmaking initiatives. CFT professionally manages more than 1,300 charitable funds and has awarded more than $2.6 billion in grants since its founding in 1953.
Your Role The Senior Marketing Manager leads the strategic development and execution of integrated marketing initiatives that advance CFT’s mission and goals. This role serves as a key driver of cross‑functional collaboration across the MarCom team, foundation, external vendors, and nonprofit partners.
What you will do
Marketing Strategy
– Define and optimize cross‑channel marketing strategies to achieve foundation and marketing objectives for all community giving campaigns with a specific focus on the community and nonprofit audiences.
Design, deliver, and optimize communications journeys across digital media, direct mail, email, and SMS. This role works closely with Marketing Technology and Operations, Communications and External Affairs, Relationships, and Philanthropy teams to support communications journeys across a range of target audience groups, including internal communications, business partners, fundholders, advisors, donors, and nonprofit organizations.
Collaborate with Social Media Manager and External Communications team to define channel‑level plans and calendars for paid media, public relations, email marketing, events, social media, and websites to support seasonal community giving campaign and year‑round objectives.
Maintain internal marketing tools (OKR presentations, reports, and status documents) and distribution to ensure visibility among key stakeholders.
Nonprofit Communications and Capacity Building
– Define CRM strategy for North Texas Giving Day (NTGD) nonprofits, including journeys and batch‑and‑blast email calendars and collaborate with Marketing, Technology, and Operations team to execute.
Lead the design of strategies for NTGD nonprofit communications, training, and resources while overseeing their content design and delivery in collaboration with the Philanthropy team.
Lead the NTGD year‑round customer service construct and team, building effective strategies that create efficient, consistent, and quality support.
Integrated Marketing Execution
– Define and lead execution of CRM strategy for community giving campaigns, including journeys and batch‑and‑blast email calendars for community members, fundholders, and prospects.
In partnership with Marketing Operations & Technology and vendors, define and oversee execution of the website content strategy, including campaign updates and site enhancements for NorthTexasGivingDay.org.
Partner with social media manager to inform content calendar for CFT, North Texas Giving Day, and peer‑to‑peer channels.
Oversee relationship and serve as the primary liaison with the program’s technical partners (MightyCauses), seeking to build strong and effective relationships that serve to meet mutual goals for success.
Serve as the project manager and primary customer service liaison for Hunt Cares and future employee giving campaigns.
Work with Sr. Director, Marketing Strategy to maintain the NorthTexas Giving Day marketing budget.
Build and optimize media campaigns, including in‑kind and paid across print, TV, radio, SEM, paid social media (Meta & LinkedIn), and Display advertising in partnership with retained media agencies and creative resources to support seasonal campaigns and annual marketing objectives.
Experience you bring
Bachelor’s degree in Marketing, Business or related discipline.
8 or more years of experience in marketing.
Retail and retail fundraising experience is a plus.
Strong leadership, problem‑solving, and decision‑making skills.
Solid communication, negotiation, relationship‑building skills.
Ability to multi‑task and manage multiple projects & deadlines simultaneously.
Relevant and current knowledge of community foundations and/or nonprofits, market trends, and fundraising strategies.
Highly organized individual with strong attention to detail.
Effectively model and demonstrate CFT’s core competencies which include Collaboration, Impact and Problem Solving, Integrity and Accountability, Learning, and Internal and External Service.
Disclaimer: The above sections contain representative examples of job duties that might be performed by employees assigned to this classification. CFT is a dynamic organization, and the environment can be fluid. Roles and responsibilities may be altered to accommodate changing conditions and objectives as well as to tap into the skills and experience of its employees. Accordingly, employees may be asked to perform duties that are outside the specific work that is listed. This is not an exhaustive list of all responsibilities, duties and/or skills required of all employees within this class.
Accommodations: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
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