StickerGiant
Senior Manager, Retention & Lifecycle Marketing
As Senior Manager, Retention & Lifecycle Marketing, you’ll architect customer journeys that turn first orders into lasting loyalty. You’ll design and optimize flows across every touchpoint—welcome, reorder, win‑back, loyalty, and beyond—making every step seamless, personal, and profitable.
You bring a deep command of CRM and martech—from customer data platforms like Segment to engagement platforms like Braze—to power personalized, data‑driven journeys. You own the voice of the customer through NPS, surveys, and custom research, and you own StickerGiant’s Top Customer program, designing recognition, perks, and experiences that keep our best buyers engaged. You’ll manage one direct report with the potential to grow the team over time.
Key Success Metrics
Engagement and Retention Revenue from email/SMS/push and key initiatives
Repeat Purchase Rate and Customer Lifetime Value on optimized segments
Customer Satisfaction & Advocacy measured by NPS and actionable survey insights
Price Promotions Effectiveness – incremental ROI from price promotions and discounts
Who You Are
Experience & credentials
7+ years in B2C/B2B e‑commerce with proven retention/lifecycle marketing leadership
2‑3 years managing teams of both technical and non‑technical skill sets
Track record designing and executing multichannel lifecycle and customer loyalty strategies
Deep understanding of customer segmentation, journeys and lifecycle stages
Skilled at leading NPS, surveys, and custom research to capture customer insights and shape strategy
Bachelor’s degree (MBA a plus) in Marketing, Business, or related field
Martech skills (must‑have)
Expert in CRM platforms (Braze, Klaviyo, or similar) with advanced campaign orchestration skills
Fluent in customer data platforms (CDPs) like Segment to unify and activate customer data
Proficient in analytics & reporting tools (GA4, BI dashboards, cohort analysis)
Experience leveraging automation, personalization, and A/B testing frameworks at scale
Deep understanding of incrementality measurement & testing
How you operate
Highly analytical, data‑driven, and relentless about hitting the numbers
Customer‑obsessed—you know what makes them return, upgrade, and advocate
Hands‑on and execution‑focused; comfortable testing, iterating, and scaling what works
Strong cross‑functional communicator with Analytics, Design, Product, Engineering, Sales, and Support
Thrive in a fast‑moving, entrepreneurial environment with accountability at the core
What You’ll Do
Design the journey—architect lifecycle flows (e.g., welcome, reorder, win‑back, loyalty) that guide target customer segments from first order to retention and long‑term growth
Own retention—set the roadmap and hit goals for repeat purchase and revenue by channel and segment
Build customer loyalty programs—lead a recognition/loyalty program for StickerGiant’s best customers, driving advocacy and incremental revenue
Run campaigns that stick—deliver personalized lifecycle and product campaigns
Turn insights into action—lead NPS, surveys, and customer research; distill actionable insights
Own price promotions—design and implement price discounting and optimize for incrementality
Manage one direct report—coach, prioritize, and grow team capabilities
Test, learn, scale—run experiments, A/B tests, and cohort analyses to optimize performance
Put your martech on offense—harness Segment, Braze, GA4, BI, survey tools, etc. to scale
Automate & personalize—use AI/LLMs, automation, and advanced segmentation to tailor messages
Partner cross‑functionally—align Analytics, Design, Product/Engineering, Account Management, and Support to create a seamless customer experience
Position Schedule
Full‑time, exempt role
Hybrid work environment
40 hours/week: Monday‑Friday 9am‑5pm MST, with flexibility to work beyond normal business hours based on business needs
Compensation Range: $100k‑$130k Base + Bonus
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You bring a deep command of CRM and martech—from customer data platforms like Segment to engagement platforms like Braze—to power personalized, data‑driven journeys. You own the voice of the customer through NPS, surveys, and custom research, and you own StickerGiant’s Top Customer program, designing recognition, perks, and experiences that keep our best buyers engaged. You’ll manage one direct report with the potential to grow the team over time.
Key Success Metrics
Engagement and Retention Revenue from email/SMS/push and key initiatives
Repeat Purchase Rate and Customer Lifetime Value on optimized segments
Customer Satisfaction & Advocacy measured by NPS and actionable survey insights
Price Promotions Effectiveness – incremental ROI from price promotions and discounts
Who You Are
Experience & credentials
7+ years in B2C/B2B e‑commerce with proven retention/lifecycle marketing leadership
2‑3 years managing teams of both technical and non‑technical skill sets
Track record designing and executing multichannel lifecycle and customer loyalty strategies
Deep understanding of customer segmentation, journeys and lifecycle stages
Skilled at leading NPS, surveys, and custom research to capture customer insights and shape strategy
Bachelor’s degree (MBA a plus) in Marketing, Business, or related field
Martech skills (must‑have)
Expert in CRM platforms (Braze, Klaviyo, or similar) with advanced campaign orchestration skills
Fluent in customer data platforms (CDPs) like Segment to unify and activate customer data
Proficient in analytics & reporting tools (GA4, BI dashboards, cohort analysis)
Experience leveraging automation, personalization, and A/B testing frameworks at scale
Deep understanding of incrementality measurement & testing
How you operate
Highly analytical, data‑driven, and relentless about hitting the numbers
Customer‑obsessed—you know what makes them return, upgrade, and advocate
Hands‑on and execution‑focused; comfortable testing, iterating, and scaling what works
Strong cross‑functional communicator with Analytics, Design, Product, Engineering, Sales, and Support
Thrive in a fast‑moving, entrepreneurial environment with accountability at the core
What You’ll Do
Design the journey—architect lifecycle flows (e.g., welcome, reorder, win‑back, loyalty) that guide target customer segments from first order to retention and long‑term growth
Own retention—set the roadmap and hit goals for repeat purchase and revenue by channel and segment
Build customer loyalty programs—lead a recognition/loyalty program for StickerGiant’s best customers, driving advocacy and incremental revenue
Run campaigns that stick—deliver personalized lifecycle and product campaigns
Turn insights into action—lead NPS, surveys, and customer research; distill actionable insights
Own price promotions—design and implement price discounting and optimize for incrementality
Manage one direct report—coach, prioritize, and grow team capabilities
Test, learn, scale—run experiments, A/B tests, and cohort analyses to optimize performance
Put your martech on offense—harness Segment, Braze, GA4, BI, survey tools, etc. to scale
Automate & personalize—use AI/LLMs, automation, and advanced segmentation to tailor messages
Partner cross‑functionally—align Analytics, Design, Product/Engineering, Account Management, and Support to create a seamless customer experience
Position Schedule
Full‑time, exempt role
Hybrid work environment
40 hours/week: Monday‑Friday 9am‑5pm MST, with flexibility to work beyond normal business hours based on business needs
Compensation Range: $100k‑$130k Base + Bonus
#J-18808-Ljbffr