3M
Job Overview
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USAC Design Principal
role at
3M . This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. The Design Principal is a design leader over one of our iconic 3M brands. This role sets mid‑term to long‑term brand design strategy, governs visual identity and brand standards, and ensures creative excellence across the full customer journey.
Key Responsibilities
Lead the development and stewardship of brand design systems that create emotional connection and meet functional needs.
Translate consumer insights into differentiated brand experiences across packaging, product, digital, retail, and communications.
Govern brand standards globally to ensure consistency, relevance, and effectiveness across markets and categories.
Partner with business leaders to align design strategy to growth objectives, new product innovation, and commercialization.
Own the design budget for assigned brand(s) or portfolios; forecast annually and manage monthly tracking to the Design Operating Plan (OP).
Champion consumer centricity; translate ethnographic research, segmentation, and behavioral insights into actionable design strategies.
Mentor and coach designers; lead critiques that elevate quality and consistency.
Qualifications
Bachelor’s degree or higher (completed and verified prior to start).
Seven (7) years professional experience in brand design across multiple touchpoints (e.g., packaging, product, digital, retail, communications) in a private, public, government or military environment.
10–15+ years of experience in brand/experience design with demonstrated leadership of global programs and complex portfolios.
Proven success establishing and governing visual identity systems and multi‑touchpoint brand experiences.
Strong financial acumen: budget ownership, PO management, vendor SOWs, and monthly OP reconciliation.
Expertise in consumer research translation (ethnography, segmentation) into design strategy and commercialization.
Demonstrated ability to lead agencies and cross‑functional teams; excellent communication, storytelling, and influence skills.
Portfolio showcasing strategic brand systems and high‑quality execution across packaging, digital, and communications.
Location & Travel Work location: On‑site at the 3M Center in Maplewood, MN, at least four days a week.
Travel: May include up to 10% domestic/international.
Relocation May be authorized.
Legal & EEO 3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law. 3M requires all candidates to be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status). All U.S. applicants are required to comply with U.S. Export Control laws and provide necessary information on U.S. person status. This information is used only for evaluation purposes.
Benefits & Compensation The expected compensation range for this position is $164,612 – $201,193, which includes base pay plus variable incentive pay, if eligible. Full‑time employees may be eligible for benefits such as medical, dental, vision, health savings accounts, and retirement plans. Additional information is available at
3M Benefits .
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USAC Design Principal
role at
3M . This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. The Design Principal is a design leader over one of our iconic 3M brands. This role sets mid‑term to long‑term brand design strategy, governs visual identity and brand standards, and ensures creative excellence across the full customer journey.
Key Responsibilities
Lead the development and stewardship of brand design systems that create emotional connection and meet functional needs.
Translate consumer insights into differentiated brand experiences across packaging, product, digital, retail, and communications.
Govern brand standards globally to ensure consistency, relevance, and effectiveness across markets and categories.
Partner with business leaders to align design strategy to growth objectives, new product innovation, and commercialization.
Own the design budget for assigned brand(s) or portfolios; forecast annually and manage monthly tracking to the Design Operating Plan (OP).
Champion consumer centricity; translate ethnographic research, segmentation, and behavioral insights into actionable design strategies.
Mentor and coach designers; lead critiques that elevate quality and consistency.
Qualifications
Bachelor’s degree or higher (completed and verified prior to start).
Seven (7) years professional experience in brand design across multiple touchpoints (e.g., packaging, product, digital, retail, communications) in a private, public, government or military environment.
10–15+ years of experience in brand/experience design with demonstrated leadership of global programs and complex portfolios.
Proven success establishing and governing visual identity systems and multi‑touchpoint brand experiences.
Strong financial acumen: budget ownership, PO management, vendor SOWs, and monthly OP reconciliation.
Expertise in consumer research translation (ethnography, segmentation) into design strategy and commercialization.
Demonstrated ability to lead agencies and cross‑functional teams; excellent communication, storytelling, and influence skills.
Portfolio showcasing strategic brand systems and high‑quality execution across packaging, digital, and communications.
Location & Travel Work location: On‑site at the 3M Center in Maplewood, MN, at least four days a week.
Travel: May include up to 10% domestic/international.
Relocation May be authorized.
Legal & EEO 3M does not discriminate in hiring or employment on the basis of race, color, sex, national origin, religion, age, disability, veteran status, or any other characteristic protected by applicable law. 3M requires all candidates to be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status). All U.S. applicants are required to comply with U.S. Export Control laws and provide necessary information on U.S. person status. This information is used only for evaluation purposes.
Benefits & Compensation The expected compensation range for this position is $164,612 – $201,193, which includes base pay plus variable incentive pay, if eligible. Full‑time employees may be eligible for benefits such as medical, dental, vision, health savings accounts, and retirement plans. Additional information is available at
3M Benefits .
#J-18808-Ljbffr