Launch Potato
Senior UX Designer
Join Launch Potato, a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState.
Overview Launch Potato is a discovery and conversion company dedicated to connecting consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
Key Details
Compensation: $150,000 to $180,000 per year
Position type: Contract to Hire
Responsibilities
Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and development hand‑off—backed by A/B test results and user insights.
Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
Propose and implement design process improvements that enhance experimentation velocity and design scalability.
Qualifications
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
Expertise in data‑informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session.
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
Hands‑on experience collaborating with developers and executing A/B tests for CRO.
Excellent communicator with the ability to present design rationale across technical and non‑technical audiences.
Competencies
Performance‑Minded: Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes.
Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration.
Initiative‑Driven: Identifies design gaps and proactively proposes and executes UX solutions.
Clear Communicator: Tailors communication to engineers, PMs, stakeholders, ensuring alignment and clarity.
Collaborative: Builds productive relationships across design, product, and engineering teams.
Mentorship‑Oriented: Coaches peers and fosters a high‑performance UX culture.
Strategic Thinker: Prioritizes solutions that align with broader business objectives.
Compensation & Benefits Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your package includes a base salary, profit‑sharing bonus, and competitive benefits. Compensation is based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Opportunity Statement Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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Overview Launch Potato is a discovery and conversion company dedicated to connecting consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
Key Details
Compensation: $150,000 to $180,000 per year
Position type: Contract to Hire
Responsibilities
Deliver complete, test‑ready user experiences—from concept and ideation through high‑fidelity prototypes and development hand‑off—backed by A/B test results and user insights.
Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration.
Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction.
Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs.
Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints.
Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization.
Propose and implement design process improvements that enhance experimentation velocity and design scalability.
Qualifications
8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment.
Expertise in data‑informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session.
Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite.
Hands‑on experience collaborating with developers and executing A/B tests for CRO.
Excellent communicator with the ability to present design rationale across technical and non‑technical audiences.
Competencies
Performance‑Minded: Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes.
Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration.
Initiative‑Driven: Identifies design gaps and proactively proposes and executes UX solutions.
Clear Communicator: Tailors communication to engineers, PMs, stakeholders, ensuring alignment and clarity.
Collaborative: Builds productive relationships across design, product, and engineering teams.
Mentorship‑Oriented: Coaches peers and fosters a high‑performance UX culture.
Strategic Thinker: Prioritizes solutions that align with broader business objectives.
Compensation & Benefits Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your package includes a base salary, profit‑sharing bonus, and competitive benefits. Compensation is based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Opportunity Statement Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other legally protected characteristics.
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