Rigel Pharmaceuticals Inc.
Director, Commercial & Promotional Analytics
Rigel Pharmaceuticals Inc., South San Francisco, California, us, 94083
Director, Commercial & Promotional Analytics
Director, Commercial and Promotional Analytics will be responsible for leading the strategy, design, and execution of commercial and promotional analytics to drive evidence-based decision making across Rigel’s commercial portfolio. This role combines advanced analytics, business acumen, and strategic partnership to optimize brand performance, promotional effectiveness, and investment allocation. The role will have direct ownership of complex cross-functional analytics projects supporting Commercial Strategy, Marketing, and other partners across the Commercial organization.
Salary Range Premium NY/CA: $217,000 to $260,000 National: $196,000 to $235,000
Essential Duties and Responsibilities
Strategic Insights and Brand Performance
Lead development of data-driven insights to inform brand, franchise, and commercial strategy.
Partner with Marketing and cross-functional partners (including Market Access) to establish annual business analytics plans.
Oversee KPI and performance tracking dashboards to evaluate market trends, brand health, and promotional effectiveness.
Design and execute analytics projects including HCP and patient segmentation, customer journey analyses, support of the forecasting team, and sampling optimization.
Collaborate on New Product Planning to assess market opportunities, competitive dynamics, and patient populations for pipeline and early-stage assets.
Develop pre-launch analytics frameworks to inform go-to-market planning, resource allocation, and launch readiness assessments.
Synthesize complex data into actionable insights that drive strategic recommendations for leadership.
Promotional and Advanced Analytics
Develop and maintain Marketing Mix models to measure and optimize promotional ROI across channels.
Partner cross-functionally to define and monitor campaign performance metrics.
Integrate advanced analytics capabilities (AI, machine learning, predictive modeling) to identify opportunities for dynamic targeting and next-best action.
Partner with Data Operations to evaluate and implement new data sources (e.g., IQVIA, Symphony, MMIT, EMR, Lab data) and methodologies to enhance commercial decision-making.
Support launch readiness efforts by providing insight into field deployment, promotional investment optimization, and launch KPI tracking.
Collaborate with Forecasting and Brand leads to inform launch performance projections and scenario planning.
Leadership and Collaboration
Serve as a strategic thought partner to leaders across Commercial Strategy, Marketing, and other commercial teams.
Translate analytical findings into clear, compelling narratives for executive stakeholders.
Manage external analytics and consulting partners to ensure high-quality project delivery.
Represent Commercial Analytics in cross-functional planning processes and business reviews.
Partner closely with cross-functional Launch Teams and New Product Planning to align analytics deliverables with early commercial strategies, ensuring data-driven launch readiness.
Knowledge and Skill Requirements
Bachelor’s degree in a quantitative, business, or healthcare-related field (e.g., Economics, Statistics, Business, Life Sciences).
10–12+ years of experience in commercial analytics, marketing science, or business insights within the biopharmaceutical industry.
Demonstrated ability to synthesize diverse data sources into strategic guidance and actionable insights.
Expertise with pharmaceutical data assets (IQVIA, Symphony, MMIT, SHA, EMR, Lab data).
Advanced proficiency with analytical and visualization tools (Excel, Tableau, Power BI, SQL, Databricks).
Strong business acumen, communication, and influencing skills.
MBA or Master’s degree preferred.
Understanding of rare disease, oncology, payer and managed market dynamics is a plus.
Experience supporting New Product Planning, launch analytics, or early commercial strategy is highly desirable.
Management of external vendors.
Working Conditions
Physical Demands: Stand, walk, sit, talk, and hear; required vision ability includes close vision, distance vision, peripheral vision, depth perception, ability to adjust focus.
Work Environment: The noise level is usually moderate. Some travel may be required.
Rigel Pharmaceuticals, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by the law.
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Salary Range Premium NY/CA: $217,000 to $260,000 National: $196,000 to $235,000
Essential Duties and Responsibilities
Strategic Insights and Brand Performance
Lead development of data-driven insights to inform brand, franchise, and commercial strategy.
Partner with Marketing and cross-functional partners (including Market Access) to establish annual business analytics plans.
Oversee KPI and performance tracking dashboards to evaluate market trends, brand health, and promotional effectiveness.
Design and execute analytics projects including HCP and patient segmentation, customer journey analyses, support of the forecasting team, and sampling optimization.
Collaborate on New Product Planning to assess market opportunities, competitive dynamics, and patient populations for pipeline and early-stage assets.
Develop pre-launch analytics frameworks to inform go-to-market planning, resource allocation, and launch readiness assessments.
Synthesize complex data into actionable insights that drive strategic recommendations for leadership.
Promotional and Advanced Analytics
Develop and maintain Marketing Mix models to measure and optimize promotional ROI across channels.
Partner cross-functionally to define and monitor campaign performance metrics.
Integrate advanced analytics capabilities (AI, machine learning, predictive modeling) to identify opportunities for dynamic targeting and next-best action.
Partner with Data Operations to evaluate and implement new data sources (e.g., IQVIA, Symphony, MMIT, EMR, Lab data) and methodologies to enhance commercial decision-making.
Support launch readiness efforts by providing insight into field deployment, promotional investment optimization, and launch KPI tracking.
Collaborate with Forecasting and Brand leads to inform launch performance projections and scenario planning.
Leadership and Collaboration
Serve as a strategic thought partner to leaders across Commercial Strategy, Marketing, and other commercial teams.
Translate analytical findings into clear, compelling narratives for executive stakeholders.
Manage external analytics and consulting partners to ensure high-quality project delivery.
Represent Commercial Analytics in cross-functional planning processes and business reviews.
Partner closely with cross-functional Launch Teams and New Product Planning to align analytics deliverables with early commercial strategies, ensuring data-driven launch readiness.
Knowledge and Skill Requirements
Bachelor’s degree in a quantitative, business, or healthcare-related field (e.g., Economics, Statistics, Business, Life Sciences).
10–12+ years of experience in commercial analytics, marketing science, or business insights within the biopharmaceutical industry.
Demonstrated ability to synthesize diverse data sources into strategic guidance and actionable insights.
Expertise with pharmaceutical data assets (IQVIA, Symphony, MMIT, SHA, EMR, Lab data).
Advanced proficiency with analytical and visualization tools (Excel, Tableau, Power BI, SQL, Databricks).
Strong business acumen, communication, and influencing skills.
MBA or Master’s degree preferred.
Understanding of rare disease, oncology, payer and managed market dynamics is a plus.
Experience supporting New Product Planning, launch analytics, or early commercial strategy is highly desirable.
Management of external vendors.
Working Conditions
Physical Demands: Stand, walk, sit, talk, and hear; required vision ability includes close vision, distance vision, peripheral vision, depth perception, ability to adjust focus.
Work Environment: The noise level is usually moderate. Some travel may be required.
Rigel Pharmaceuticals, Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by the law.
#J-18808-Ljbffr