Palo Alto Networks
Global Senior Alliance Marketing Manager - Technology Alliance Partners
Palo Alto Networks, Santa Clara, California, us, 95053
Global Senior Alliance Marketing Manager – Technology Alliance Partners
Do you excel at building relationships and developing & executing marketing strategies? Are you passionate about cyber security and AI? We’re looking for a Sr. Alliance Marketing Manager – Technology Alliance Partners to join our Global Partner Marketing team. In this role, you will work with our partners and internal marketing teams to develop and execute strategic marketing programs.
The Global Senior Alliance Marketing Manager is the lead for the global strategy, planning, development, and execution of integrated marketing campaigns for our Technology Alliance Partners.
This role needs to deliver marketing campaigns across customer segments and industries, extending to other ecosystems routes to market to generate demand, build awareness and strengthen partnerships globally. In this capacity, the Sr. Alliance Marketing Manager oversees all aspects of marketing; including event strategy, digital marketing, content development, core messaging and positioning, creative direction, marketing plans, sales enablement, and budget management (including co‑fund sources). The Sr. Alliance Marketing Manager also cultivates relationships with internal and external Alliances and collaborates with stakeholders to drive pipeline and create a preference for Palo Alto Networks integrated solutions.
In‑office Requirement This is an in‑office role 3 days/week in our HQ, Santa Clara, CA.
Our Mission At Palo Alto Networks® everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Who We Are We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and believe that the unique ideas of every team member contribute to our collective success. Our values were crowdsourced by employees and come to life through each of us every day – from disruptive innovation and collaboration to execution. From showing up for each other with integrity to creating an environment where we all feel included.
As a member of our team, you will shape the future of cybersecurity. We work fast, value ongoing learning, and respect each employee as a unique individual. Our development and personal wellbeing programs give you choice in how you are supported, including FLEXBenefits, mental and financial health resources, and personalized learning opportunities.
We believe in the power of collaboration and value in‑person interactions, so employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem‑solving, and trusted relationships. Our goal is to create an environment where we all win with precision.
Responsibilities
Lead the marketing strategy to achieve goals aligned to the business objectives of the Global Strategic Alliances organization and marketing.
Develop joint marketing plans with clear strategies and tactics to deliver results, manage execution and take ownership of the results, working with partners and internal stakeholders to optimize plans.
Build and maintain strong relationships with the alliance partner teams and internal stakeholders to motivate the partner to provide additional joint marketing opportunities.
Plan and execute world‑class in‑person events to build brand awareness, generate marketing qualified leads and pipeline.
Build and execute internal and external communications plans and strategies to increase awareness and Share of Voice in collaboration with Corporate Communications and SMEs, including blogs, press releases, and media outreach.
Drive proactive and streamlined cross‑functional collaboration with Alliances, Global Regions, PMM, Sales, and Partner Ecosystems teams to build consensus and deliver results that strengthen the business overall.
Build the strategy and ensure the execution of multi‑channel, multi‑partner marketing programs: working with global teams, extended stakeholder teams and partner teams to build integrated marketing plans.
Champion the development of compelling joint value propositions and positioning to engage customers and accelerate adoption of joint solutions.
Develop a world‑class digital experience to engage leads and drive attendance to virtual events, including web site pages, the technology partner directory and partner microsites.
Develop account‑based engagement and nurture programs with relevance to target accounts to derive value from top‑of‑the‑funnel demand generation investments.
Own the global marketing budget and set, track, and report progress against KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews with key alliance executives to review success, identify gaps, and maintain executive alignment and support.
Qualifications
Proven track record of success in a partner marketing role within an ISV and/or CSP. Cybersecurity industry experience preferred.
8+ years of enterprise marketing experience including partner marketing.
4‑year bachelor’s degree in marketing or a related field.
Demonstrable experience working with Independent Software Vendors (ISVs), Systems Integrators (SIs) and/or Cloud Service Providers (CSPs).
Excellent communication, reporting, and presentation skills.
Ability to work in a highly cross‑functional environment to drive outcome‑based plans, programs, and execution.
Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events.
Demonstrated pipeline impact of partnerships and programs.
Highly motivated, self‑starter who can build and launch programs and communications within budget and manage multiple timelines.
Ability to travel.
Additional Information Being in Marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our cybersecurity industry, helping our internal teams, customers, and partners address the ever‑changing threats we all face daily. Making, doing, building, and rebuilding, leading initiatives that have never been done before. We solve real problems with new ideas, striving tirelessly for simplicity.
Compensation Disclosure The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non‑sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $152,000 - $245,500 per year. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found
here .
Our Commitment We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
Disability Accommodations We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at
accommodations@paloaltonetworks.com .
Equal Opportunity Employer Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Immigration Sponsorship Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
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The Global Senior Alliance Marketing Manager is the lead for the global strategy, planning, development, and execution of integrated marketing campaigns for our Technology Alliance Partners.
This role needs to deliver marketing campaigns across customer segments and industries, extending to other ecosystems routes to market to generate demand, build awareness and strengthen partnerships globally. In this capacity, the Sr. Alliance Marketing Manager oversees all aspects of marketing; including event strategy, digital marketing, content development, core messaging and positioning, creative direction, marketing plans, sales enablement, and budget management (including co‑fund sources). The Sr. Alliance Marketing Manager also cultivates relationships with internal and external Alliances and collaborates with stakeholders to drive pipeline and create a preference for Palo Alto Networks integrated solutions.
In‑office Requirement This is an in‑office role 3 days/week in our HQ, Santa Clara, CA.
Our Mission At Palo Alto Networks® everything starts and ends with our mission: Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
Who We Are We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and believe that the unique ideas of every team member contribute to our collective success. Our values were crowdsourced by employees and come to life through each of us every day – from disruptive innovation and collaboration to execution. From showing up for each other with integrity to creating an environment where we all feel included.
As a member of our team, you will shape the future of cybersecurity. We work fast, value ongoing learning, and respect each employee as a unique individual. Our development and personal wellbeing programs give you choice in how you are supported, including FLEXBenefits, mental and financial health resources, and personalized learning opportunities.
We believe in the power of collaboration and value in‑person interactions, so employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem‑solving, and trusted relationships. Our goal is to create an environment where we all win with precision.
Responsibilities
Lead the marketing strategy to achieve goals aligned to the business objectives of the Global Strategic Alliances organization and marketing.
Develop joint marketing plans with clear strategies and tactics to deliver results, manage execution and take ownership of the results, working with partners and internal stakeholders to optimize plans.
Build and maintain strong relationships with the alliance partner teams and internal stakeholders to motivate the partner to provide additional joint marketing opportunities.
Plan and execute world‑class in‑person events to build brand awareness, generate marketing qualified leads and pipeline.
Build and execute internal and external communications plans and strategies to increase awareness and Share of Voice in collaboration with Corporate Communications and SMEs, including blogs, press releases, and media outreach.
Drive proactive and streamlined cross‑functional collaboration with Alliances, Global Regions, PMM, Sales, and Partner Ecosystems teams to build consensus and deliver results that strengthen the business overall.
Build the strategy and ensure the execution of multi‑channel, multi‑partner marketing programs: working with global teams, extended stakeholder teams and partner teams to build integrated marketing plans.
Champion the development of compelling joint value propositions and positioning to engage customers and accelerate adoption of joint solutions.
Develop a world‑class digital experience to engage leads and drive attendance to virtual events, including web site pages, the technology partner directory and partner microsites.
Develop account‑based engagement and nurture programs with relevance to target accounts to derive value from top‑of‑the‑funnel demand generation investments.
Own the global marketing budget and set, track, and report progress against KPIs and ROI metrics, including regular readouts on the performance of partner marketing programs. Conduct quarterly marketing reviews with key alliance executives to review success, identify gaps, and maintain executive alignment and support.
Qualifications
Proven track record of success in a partner marketing role within an ISV and/or CSP. Cybersecurity industry experience preferred.
8+ years of enterprise marketing experience including partner marketing.
4‑year bachelor’s degree in marketing or a related field.
Demonstrable experience working with Independent Software Vendors (ISVs), Systems Integrators (SIs) and/or Cloud Service Providers (CSPs).
Excellent communication, reporting, and presentation skills.
Ability to work in a highly cross‑functional environment to drive outcome‑based plans, programs, and execution.
Understanding of a broad range of marketing activities, disciplines, and tactics, including field marketing, digital marketing, and industry events.
Demonstrated pipeline impact of partnerships and programs.
Highly motivated, self‑starter who can build and launch programs and communications within budget and manage multiple timelines.
Ability to travel.
Additional Information Being in Marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our cybersecurity industry, helping our internal teams, customers, and partners address the ever‑changing threats we all face daily. Making, doing, building, and rebuilding, leading initiatives that have never been done before. We solve real problems with new ideas, striving tirelessly for simplicity.
Compensation Disclosure The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non‑sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $152,000 - $245,500 per year. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found
here .
Our Commitment We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
Disability Accommodations We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at
accommodations@paloaltonetworks.com .
Equal Opportunity Employer Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Immigration Sponsorship Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.
#J-18808-Ljbffr