Deckers Brands
Senior Director, Global Brand and Product Marketing - HOKA
Deckers Brands, Portland, Oregon, United States, 97204
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Job Title:
Senior Director, Global Brand and Product Marketing – HOKA Reports to:
Vice President, HOKA Global Marketing Location:
Portland, OR (Hybrid)
The Role The Senior Director, Global Brand and Product Marketing is a critical leadership role focused on leading the strategic development and execution of HOKA’s global brand and product marketing. This leader will define the multi-year brand narrative and ensure integrated storytelling across brand, performance and lifestyle categories — bringing together brand strategy, campaign development, product marketing, brand experiences, and full-funnel media planning to inspire brand love, drive growth, and deepen consumer connection. By embedding HOKA at the heart of run, outdoor and sport culture, this role will help solidify the brand’s iconic status, fostering deep emotional connections with consumers. This is a pivotal role that blends creative excellence, commercial acumen, and inspiring strategic leadership to shape one of the fastest-growing brands in running, sport and culture.
Your Impact Brand Leadership & Strategy
Develop and lead HOKA’s global, multi-year brand strategy and integrated calendar, anchored in consumer insight and aligned with business growth objectives
Define how HOKA shows up globally across performance and lifestyle, ensuring a consistent yet flexible approach to regional market activation
Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction and authenticity in a rapidly evolving marketplace
Partner closely with regional marketing and commercial leads to ensure global consistency and local relevance
Develop and execute global GTM (Go-To-Market) strategies and brand maps that drive awareness, engagement, adoption, and brand love
Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance
Integrated Brand Campaigns & Activations
Lead the development and execution of global integrated brand initiatives and campaigns that inspire consumers and drive measurable results
Partner cross-functionally with Creative, Digital, PR, Retail, and Sports Marketing teams to deliver cohesive 360 storytelling and consumer journeys across all touchpoints
Oversee global brand activations, cultural partnerships, and key moments that build brand heat, engagement and resonance across both performance and lifestyle categories.
Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance.
Define clear global KPIs for campaigns and ensure delivery of marketing milestones and sell-in assets on time
Global Product Marketing
Lead go-to-market planning and alignment across functions to deliver consistent, impactful global product launches
Translate insights into compelling product narratives and seasonal marketing concepts that connect innovation and design with consumer benefits
Partner with Merchandising to define consumer targets, hero stories, and launch priorities for footwear, apparel, and accessories across performance and lifestyle
Lead the creation of product marketing frameworks and storytelling strategies that connect category and brand strategy
Integrate product marketing priorities into broader brand campaigns and experiences to strengthen the link between product and brand storytelling
Partner with Global Insights to identify trends, market shifts, and consumer opportunities through ongoing brand and segmentation studies
Collaborate with Retail and Visual Merchandising teams to bring product stories to life across DTC and wholesale channels
Global Media Strategy
Develop and oversee HOKA’s global media strategy, ensuring a unified, full-funnel approach that drives both brand awareness and business outcomes
Partner closely with regional marketing, media agencies, and digital teams to plan, execute, and optimize paid media investments across channels (digital, social, video, OOH, broadcast, and experiential)
Establish global media guidelines, frameworks, and measurement tools to ensure efficiency, consistency, and ROI across markets
Leverage data and consumer insights to inform media targeting, creative testing, and channel optimization
Integrate media planning early in the campaign process to ensure amplification of storytelling and alignment with key brand moments and budgets
Consumer Journey Alignment & Innovation
Champion a consumer-first mindset across all global marketing functions, ensuring every touchpoint reflects HOKA’s brand positioning, purpose and visual identity
Foster innovation in how consumers experience HOKA, through immersive activations, emerging media, digital experiences and community
Lead transformation initiatives that reinforce consumer-centric dashboards and measurement frameworks across teams
Ensure global consistency in storytelling while empowering local adaptation to reflect regional culture and insights
Leadership & Collaboration
Lead, inspire, and develop a high-performing global team driving brand and category marketing
Foster a culture of collaboration, innovation, quality and accountability across global and regional teams
Champion cross-functional alignment with Product, Merchandising, Creative, PR, Social, Ambassadors, Sports Marketing and Partnerships to ensure brand coherence and commercial success
Uphold HOKA commitment to inclusion, belonging, and representation across all marketing efforts
We celebrate diversity—of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Who You Are
15+ years of progressive experience in global brand and product marketing, with proven expertise in integrated marketing, campaign and global media strategy, and scaling global consumer brands
Experienced in leading global brand and go-to-market strategies within performance, lifestyle, or premium consumer brands
A global brand builder and strategic storyteller who thrives at the intersection of creativity, consumer and insights
Deep understanding of the intersection between running, sport, culture, and community — and how to authentically bridge performance and lifestyle storytelling
Exceptional skills in leading global governance, agency management, and budget oversight
Proven ability to drive full-funnel media strategies that connect brand building with demand generation
Strong leadership skills with experience building, motivating and developing global teams
Excellent communication, collaboration, and storytelling skills
Trend and data informed mindset with creative sensibility — able to balance strategic vision with executional excellence
You think big, move fast, and lead with purpose. You know how to scale a brand with integrity — connecting performance credibility with cultural resonance
What We’ll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and Wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time Away from Work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, Discounts and Perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity
.
#LI-AJ1
#J-18808-Ljbffr
Job Title:
Senior Director, Global Brand and Product Marketing – HOKA Reports to:
Vice President, HOKA Global Marketing Location:
Portland, OR (Hybrid)
The Role The Senior Director, Global Brand and Product Marketing is a critical leadership role focused on leading the strategic development and execution of HOKA’s global brand and product marketing. This leader will define the multi-year brand narrative and ensure integrated storytelling across brand, performance and lifestyle categories — bringing together brand strategy, campaign development, product marketing, brand experiences, and full-funnel media planning to inspire brand love, drive growth, and deepen consumer connection. By embedding HOKA at the heart of run, outdoor and sport culture, this role will help solidify the brand’s iconic status, fostering deep emotional connections with consumers. This is a pivotal role that blends creative excellence, commercial acumen, and inspiring strategic leadership to shape one of the fastest-growing brands in running, sport and culture.
Your Impact Brand Leadership & Strategy
Develop and lead HOKA’s global, multi-year brand strategy and integrated calendar, anchored in consumer insight and aligned with business growth objectives
Define how HOKA shows up globally across performance and lifestyle, ensuring a consistent yet flexible approach to regional market activation
Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction and authenticity in a rapidly evolving marketplace
Partner closely with regional marketing and commercial leads to ensure global consistency and local relevance
Develop and execute global GTM (Go-To-Market) strategies and brand maps that drive awareness, engagement, adoption, and brand love
Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance
Integrated Brand Campaigns & Activations
Lead the development and execution of global integrated brand initiatives and campaigns that inspire consumers and drive measurable results
Partner cross-functionally with Creative, Digital, PR, Retail, and Sports Marketing teams to deliver cohesive 360 storytelling and consumer journeys across all touchpoints
Oversee global brand activations, cultural partnerships, and key moments that build brand heat, engagement and resonance across both performance and lifestyle categories.
Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance.
Define clear global KPIs for campaigns and ensure delivery of marketing milestones and sell-in assets on time
Global Product Marketing
Lead go-to-market planning and alignment across functions to deliver consistent, impactful global product launches
Translate insights into compelling product narratives and seasonal marketing concepts that connect innovation and design with consumer benefits
Partner with Merchandising to define consumer targets, hero stories, and launch priorities for footwear, apparel, and accessories across performance and lifestyle
Lead the creation of product marketing frameworks and storytelling strategies that connect category and brand strategy
Integrate product marketing priorities into broader brand campaigns and experiences to strengthen the link between product and brand storytelling
Partner with Global Insights to identify trends, market shifts, and consumer opportunities through ongoing brand and segmentation studies
Collaborate with Retail and Visual Merchandising teams to bring product stories to life across DTC and wholesale channels
Global Media Strategy
Develop and oversee HOKA’s global media strategy, ensuring a unified, full-funnel approach that drives both brand awareness and business outcomes
Partner closely with regional marketing, media agencies, and digital teams to plan, execute, and optimize paid media investments across channels (digital, social, video, OOH, broadcast, and experiential)
Establish global media guidelines, frameworks, and measurement tools to ensure efficiency, consistency, and ROI across markets
Leverage data and consumer insights to inform media targeting, creative testing, and channel optimization
Integrate media planning early in the campaign process to ensure amplification of storytelling and alignment with key brand moments and budgets
Consumer Journey Alignment & Innovation
Champion a consumer-first mindset across all global marketing functions, ensuring every touchpoint reflects HOKA’s brand positioning, purpose and visual identity
Foster innovation in how consumers experience HOKA, through immersive activations, emerging media, digital experiences and community
Lead transformation initiatives that reinforce consumer-centric dashboards and measurement frameworks across teams
Ensure global consistency in storytelling while empowering local adaptation to reflect regional culture and insights
Leadership & Collaboration
Lead, inspire, and develop a high-performing global team driving brand and category marketing
Foster a culture of collaboration, innovation, quality and accountability across global and regional teams
Champion cross-functional alignment with Product, Merchandising, Creative, PR, Social, Ambassadors, Sports Marketing and Partnerships to ensure brand coherence and commercial success
Uphold HOKA commitment to inclusion, belonging, and representation across all marketing efforts
We celebrate diversity—of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Who You Are
15+ years of progressive experience in global brand and product marketing, with proven expertise in integrated marketing, campaign and global media strategy, and scaling global consumer brands
Experienced in leading global brand and go-to-market strategies within performance, lifestyle, or premium consumer brands
A global brand builder and strategic storyteller who thrives at the intersection of creativity, consumer and insights
Deep understanding of the intersection between running, sport, culture, and community — and how to authentically bridge performance and lifestyle storytelling
Exceptional skills in leading global governance, agency management, and budget oversight
Proven ability to drive full-funnel media strategies that connect brand building with demand generation
Strong leadership skills with experience building, motivating and developing global teams
Excellent communication, collaboration, and storytelling skills
Trend and data informed mindset with creative sensibility — able to balance strategic vision with executional excellence
You think big, move fast, and lead with purpose. You know how to scale a brand with integrity — connecting performance credibility with cultural resonance
What We’ll Give You
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Financial Planning and Wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
Time Away from Work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
Extras, Discounts and Perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Equal Employment Opportunity Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity
.
#LI-AJ1
#J-18808-Ljbffr