DigitalOcean
Overview
Dive in and do the best work of your career at DigitalOcean. Journey alongside a strong community of top talent who are relentless in their drive to build the simplest scalable cloud. If you have a growth mindset, naturally like to think big and bold, and are energized by the fast‑paced environment of a true industry disruptor, you’ll find your place here. We value winning together—while learning, having fun, and making a profound difference for the dreamers and builders in the world.
We want people who are passionate about marketing products that millions of developers will love.
We are looking for a motivated, creative, and results‑oriented self‑starter to join our Developer Marketing team. This is a strategic team within DigitalOcean that owns the messaging and positioning for the entire company, drives the Go‑To‑Market strategy for all products and also works on accelerating the product usage and revenue.
As a Senior Product Marketing Manager, you will have the opportunity to define how we communicate the value of the DigitalOcean platform and our various products to growing businesses who rely on cloud computing services. You will have a deep understanding of DigitalOcean’s target customer base and will own the positioning and messaging for the DigitalOcean platform. This role will develop compelling content to help customers understand the value, and drive marketing programs to spread the message globally. You will have a lot of visibility and opportunities for close collaboration with numerous cross‑functional teams like product management, sales, revenue marketing, brand, developer relations, and marketing programs.
Responsibilities
Successfully bring key products to market aligned with the core developer products like Kubernetes and Application Platform, prioritizing projects as needed.
Collaborate with product teams to distill key functionality and benefits into crisp product marketing messages targeting technical personas.
Develop product messaging, positioning, and detailed launch execution plans for successful GTM.
Work closely with Growth and Product teams to define cross‑sell/up‑sell programs that drive meaningful product adoption.
Partner with revenue organization to help sales and solution architect teams understand the value proposition and how to sell these products.
Create enablement assets to serve sales, demand generation, and the partner channel.
Apply a solid understanding of cloud infrastructure pricing and packaging methodology to optimize product pricing tiers.
Implement creative tactics for enhanced product launch traction.
Determine the types of business customers and use cases best served by DigitalOcean products.
Continuously test and refine messaging via web updates, new landing pages, and targeted email campaigns.
Craft an overall cloud platform narrative that includes developers and the best‑fit business customers and how DigitalOcean uniquely helps them.
Create compelling content for various mediums such as product pages, blogs, emails, social media, and press releases.
Serve as the go‑to person for all things related to the overall product and platform narrative—whether it is events, keynotes, customer/partner engagements, etc.
Qualifications
Bachelor's degree in a technical field (e.g., computer science, engineering or mathematics). MBA is a plus.
7+ years of experience in technical product marketing or product marketing as a product marketing manager or product manager.
Experience with Kubernetes and developer platform products is preferred.
Understanding of the cloud landscape and ability to position products uniquely for business use cases.
Research‑oriented and analytical mindset that uses data to inform stakeholders, from executives to marketing tactics.
Extraordinary communication skills with a track record of navigating complex, unstructured cross‑functional environments.
Comfortable interacting with executives and influencing outcomes, sharing insights, and challenging ideas constructively.
Excellent storytelling and writing skills.
Compensation Range
$110,000 – $158,000 per year.
This is a remote role.
Benefits
Cutting‑edge technology and upward‑going company culture that simplifies cloud and AI to enable builders to create transformative software.
Career development: reimbursement for conferences, training and education; access to LinkedIn Learning’s 10,000+ courses.
Well‑being support: Employee Assistance Program, local meet‑ups, flexible time‑off policy, and other benefits.
Competitive salary plus bonus potential and equity compensation, including equity grants upon hire and participation in the Employee Stock Purchase Program.
DigitalOcean is an equal‑opportunity employer and prohibits discrimination in employment on grounds of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender identity or expression, age, disability, or other protected classes.
#J-18808-Ljbffr
We want people who are passionate about marketing products that millions of developers will love.
We are looking for a motivated, creative, and results‑oriented self‑starter to join our Developer Marketing team. This is a strategic team within DigitalOcean that owns the messaging and positioning for the entire company, drives the Go‑To‑Market strategy for all products and also works on accelerating the product usage and revenue.
As a Senior Product Marketing Manager, you will have the opportunity to define how we communicate the value of the DigitalOcean platform and our various products to growing businesses who rely on cloud computing services. You will have a deep understanding of DigitalOcean’s target customer base and will own the positioning and messaging for the DigitalOcean platform. This role will develop compelling content to help customers understand the value, and drive marketing programs to spread the message globally. You will have a lot of visibility and opportunities for close collaboration with numerous cross‑functional teams like product management, sales, revenue marketing, brand, developer relations, and marketing programs.
Responsibilities
Successfully bring key products to market aligned with the core developer products like Kubernetes and Application Platform, prioritizing projects as needed.
Collaborate with product teams to distill key functionality and benefits into crisp product marketing messages targeting technical personas.
Develop product messaging, positioning, and detailed launch execution plans for successful GTM.
Work closely with Growth and Product teams to define cross‑sell/up‑sell programs that drive meaningful product adoption.
Partner with revenue organization to help sales and solution architect teams understand the value proposition and how to sell these products.
Create enablement assets to serve sales, demand generation, and the partner channel.
Apply a solid understanding of cloud infrastructure pricing and packaging methodology to optimize product pricing tiers.
Implement creative tactics for enhanced product launch traction.
Determine the types of business customers and use cases best served by DigitalOcean products.
Continuously test and refine messaging via web updates, new landing pages, and targeted email campaigns.
Craft an overall cloud platform narrative that includes developers and the best‑fit business customers and how DigitalOcean uniquely helps them.
Create compelling content for various mediums such as product pages, blogs, emails, social media, and press releases.
Serve as the go‑to person for all things related to the overall product and platform narrative—whether it is events, keynotes, customer/partner engagements, etc.
Qualifications
Bachelor's degree in a technical field (e.g., computer science, engineering or mathematics). MBA is a plus.
7+ years of experience in technical product marketing or product marketing as a product marketing manager or product manager.
Experience with Kubernetes and developer platform products is preferred.
Understanding of the cloud landscape and ability to position products uniquely for business use cases.
Research‑oriented and analytical mindset that uses data to inform stakeholders, from executives to marketing tactics.
Extraordinary communication skills with a track record of navigating complex, unstructured cross‑functional environments.
Comfortable interacting with executives and influencing outcomes, sharing insights, and challenging ideas constructively.
Excellent storytelling and writing skills.
Compensation Range
$110,000 – $158,000 per year.
This is a remote role.
Benefits
Cutting‑edge technology and upward‑going company culture that simplifies cloud and AI to enable builders to create transformative software.
Career development: reimbursement for conferences, training and education; access to LinkedIn Learning’s 10,000+ courses.
Well‑being support: Employee Assistance Program, local meet‑ups, flexible time‑off policy, and other benefits.
Competitive salary plus bonus potential and equity compensation, including equity grants upon hire and participation in the Employee Stock Purchase Program.
DigitalOcean is an equal‑opportunity employer and prohibits discrimination in employment on grounds of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender identity or expression, age, disability, or other protected classes.
#J-18808-Ljbffr