Lowe's Companies, Inc.
Assistant Marketing Manager, Customer Marketing
Lowe's Companies, Inc., Mooresville, North Carolina, United States, 28115
Assistant Manager of Customer Marketing
Your Impact
The Assistant Manager of Customer Marketing works with leadership to develop omni‑channel engagement and retention strategies for DIY and Pro customers. The role leverages data‑driven insights, understands competitive landscape, and collaborates with cross‑functional teams to deliver personalized customer experiences.
What You Will Do
Partner with Customer Marketing Managers to execute campaigns focused on DIY or Pro audiences, operating independently within cross‑functional marketing pods.
Analyze data to draw actionable insights and develop tactical plans that drive incremental sales and margin through omni‑channel journeys.
Support the Customer Marketing Manager in refining segment strategy and crafting briefs, acting as an assistant integrator across the organization.
Collaborate with Creative, Customer Data Activation, Paid & Owned Channel Execution, DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services to identify and address critical service gaps along the customer journey.
Measure KPIs, identify trends, and champion continuous improvement opportunities.
Apply modern marketing solutions such as data‑enabled personalization in campaign planning.
Operate effectively in a fast‑paced test‑and‑learn environment, driving organizational change through action.
Communicate customer segment strategy beyond the team to secure alignment and support.
Build strong working relationships with cross‑functional peers and global partners.
Minimum Qualifications
Bachelor’s Degree in Marketing, Digital, E‑Commerce, or equivalent experience.
4 years of data‑driven marketing experience.
2 years of strong business acumen and experience managing or working alongside P&L owners.
2 years of experience writing strategic briefs and leading cross‑functional customer marketing or integrated teams.
1 year of leadership experience, preferably in Agile cross‑functional teams.
Preferred Skills / Education
2 years of experience leading customer marketing at a retailer.
About Lowe’s Lowe’s Companies, Inc. (NYSE: LOW) is a Fortune® 100 home improvement company with approximately 16 million customer transactions a week and FY24 sales exceeding $83 billion. With 300 000 associates across 1 700 stores, 530 branches, and 130 distribution centers, Lowe’s supports community initiatives focused on safe, affordable housing, community improvement, workforce development, and disaster relief.
Lowe’s is an equal‑opportunity employer. We administer all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Starting rate of pay may vary based on factors including position offered, location, education, training, and experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
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What You Will Do
Partner with Customer Marketing Managers to execute campaigns focused on DIY or Pro audiences, operating independently within cross‑functional marketing pods.
Analyze data to draw actionable insights and develop tactical plans that drive incremental sales and margin through omni‑channel journeys.
Support the Customer Marketing Manager in refining segment strategy and crafting briefs, acting as an assistant integrator across the organization.
Collaborate with Creative, Customer Data Activation, Paid & Owned Channel Execution, DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services to identify and address critical service gaps along the customer journey.
Measure KPIs, identify trends, and champion continuous improvement opportunities.
Apply modern marketing solutions such as data‑enabled personalization in campaign planning.
Operate effectively in a fast‑paced test‑and‑learn environment, driving organizational change through action.
Communicate customer segment strategy beyond the team to secure alignment and support.
Build strong working relationships with cross‑functional peers and global partners.
Minimum Qualifications
Bachelor’s Degree in Marketing, Digital, E‑Commerce, or equivalent experience.
4 years of data‑driven marketing experience.
2 years of strong business acumen and experience managing or working alongside P&L owners.
2 years of experience writing strategic briefs and leading cross‑functional customer marketing or integrated teams.
1 year of leadership experience, preferably in Agile cross‑functional teams.
Preferred Skills / Education
2 years of experience leading customer marketing at a retailer.
About Lowe’s Lowe’s Companies, Inc. (NYSE: LOW) is a Fortune® 100 home improvement company with approximately 16 million customer transactions a week and FY24 sales exceeding $83 billion. With 300 000 associates across 1 700 stores, 530 branches, and 130 distribution centers, Lowe’s supports community initiatives focused on safe, affordable housing, community improvement, workforce development, and disaster relief.
Lowe’s is an equal‑opportunity employer. We administer all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law. Starting rate of pay may vary based on factors including position offered, location, education, training, and experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
#J-18808-Ljbffr